--- title: Neknomination: The Deadly Social Media Drinking Game Coming To U.S. description: 'Neknomination' challenges reportedly responsible for deaths in Britain. Is the U.S. next? canonical: https://time.com/7933/the-deadly-social-media-drinking-game-set-to-invade-the-u-s/ author: Francesca Trianni article:opinion: false article:content_tier: free article:published_time: 2014-02-15T22:21:37.000Z article:modified_time: 2026-02-21T06:25:20.604Z article:section: Health og:title: Neknomination: The Deadly Social Media Drinking Game Coming To U.S. og:description: 'Neknomination' challenges reportedly responsible for deaths in Britain. Is the U.S. next? og:url: https://time.com/7933/the-deadly-social-media-drinking-game-set-to-invade-the-u-s/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6756e74f067c503e/698682983bc9992abe1a2059/drinking_export_1280.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Drinking Game Neknomination og:type: article twitter:card: summary_large_image twitter:title: Neknomination: The Deadly Social Media Drinking Game Coming To U.S. twitter:description: 'Neknomination' challenges reportedly responsible for deaths in Britain. Is the U.S. next? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6756e74f067c503e/698682983bc9992abe1a2059/drinking_export_1280.jpeg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  # The Deadly Social Media Drinking Game Set To Invade The U.S.  by [Francesca Trianni](https://time.com/author/francesca-trianni/)  ## Francesca Trianni Feb 15, 2014 10:21 PM UTC  The latest drinking craze comes from Britain and it's already claiming lives. The latest drinking craze comes from Britain and it's already claiming lives.CNN  by [Francesca Trianni](https://time.com/author/francesca-trianni/)  ## Francesca Trianni Feb 15, 2014 10:21 PM UTC A potentially hazardous internet drinking game called ‘NekNomination’ has reportedly [claimed](http://www.independent.co.uk/student/news/internet-neknomination-drinking-game-linked-to-two-deaths-over-the-weekend-grows-in-popularity-amongst-british-students-9105254.html) two lives in the U.K., and has some worried it might spread to teenagers in the United States too. The game is simple: teens film themselves downing a drink and post the video on social media. Then, they nominate a friend to outdo them. If the rival doesn’t post a more extreme video, he or she is ridiculed on Facebook or Twitter for not participating in the game. Dares have included drinking alcohol from a toilet bowl, or even mixed with dog food, a dead mouse or a live goldfish. The competitive nature of the game has authorities worried, with some[ wondering](http://www.theguardian.com/uk-news/poll/2014/feb/11/neknominate-facebook-ban-drinking-game-deaths-social-networking) if Facebook should take a more active role in closing down pages that encourage potentially dangerous drinking. The game began in Australia, according to CNN, but some say it’s only a matter of time before this mix of alcoholic excess, social media and peer pressure becomes a recognizable trend in the United States. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/7933/the-deadly-social-media-drinking-game-set-to-invade-the-u-s/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/7933/the-deadly-social-media-drinking-game-set-to-invade-the-u-s/"},"headline":"The Deadly Social Media Drinking Game Set To Invade The U.S.","datePublished":"2014-02-15T22:21:37.000Z","dateModified":"2026-02-21T06:25:20.604Z","description":"'Neknomination' challenges reportedly responsible for deaths in Britain. 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