By TIME Staff
April 24, 2014

Beyoncé is pretty great at inspiring people to start hashtags —just think #serfbort and #iwokeuplikethis — but with the announcement today of her inclusion in this year’s TIME 100 and the exclusive premiere of the official video for “Pretty Hurts” on TIME.com, she’s decided to mint her very own. The superstar is asking fans to define the word pretty by posting photos that represent what the word means to them using the hashtag #WhatIsPretty.

Watch the "Pretty Hurts" premiere and join the #WHATISPRETTY conversation. Upload a photo or video to Instagram tagged #whatispretty that captures what the word 'pretty' means to you.

Posted by Beyoncé on Thursday, April 24, 2014

Check out a few choice submissions below (if you like selfies and Beyoncé photos, you’re in luck).

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