American spending on pets reached a record $55.7 billion last year, according to the American Pet Products Association. “If the pet industry were tracked by the U.S. government as a single entity, we’d be the seventh largest retail segment in the country,” Bob Vetere, CEO of the industry group told TIME recently. All that spending has been a boon to pet-food marketers willing to capitalize on the Web's obsession with animals. Now Pedigree New Zealand is trying to use puppies and YouTube's revenue-sharing model to raise money for dog charity—and drive views. Apparently, this involves watching uber-cute dachshunds eating hot dogs.