TIME U.K.

Obama Political Guru Helping Britain’s Labour Party

Former White House advisor David Axelrod walks into the West Wing of the White House on Nov. 15, 2013 in Washington.
Brendan Smialowski—AFP/Getty Images Former White House advisor David Axelrod walks into the West Wing of the White House on Nov. 15, 2013 in Washington.

David Axelrod will serve as the party's "senior strategic advisor" to help get opposition leader Ed Miliband elected Prime Minister in 2015, but it won't be easy: Prime Minister David Cameron already hired Obama's former campaign manager for his own bid

The political strategist behind President Barack Obama’s White House victories is taking his talents across the pond to help Britain’s Labour Party.

David Axelrod will spend the next several months serving as the party’s “senior strategic advisor,” in an effort to get British opposition leader Ed Miliband elected as prime minister in May 2015. In a statement Friday, Axelrod said he had been impressed by Miliband’s ideas and says he has solid vision for the country’s future.

“Barack Obama articulated a vision which had, at its core, the experience of everyday people,” Axelrod said. “And everyday people responded, they organised and they overcame the odds. I see the same thing happening in Britain.”

Axelrod’s work in Britain won’t be a cakewalk. Prime Minister David Cameron hired Australian political guru Lynton Crosby and President Barack Obama’s former campaign manager Jim Messina to help advise during his 2015 campaign.

Tap to read full story

Your browser is out of date. Please update your browser at http://update.microsoft.com


YOU BROKE TIME.COM!

Dear TIME Reader,

As a regular visitor to TIME.com, we are sure you enjoy all the great journalism created by our editors and reporters. Great journalism has great value, and it costs money to make it. One of the main ways we cover our costs is through advertising.

The use of software that blocks ads limits our ability to provide you with the journalism you enjoy. Consider turning your Ad Blocker off so that we can continue to provide the world class journalism you have become accustomed to.

The TIME Team