TIME Advertising

Here’s a Bunch of Super Old People Telling You to Be Totally Hardcore

Awesome

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You’ve probably been told at some point or another that you can learn a lot from your elders. Auto manufacturer Dodge has now gathered a whole bunch of them—many more than 100 years old—to impart some of the wisdom they’ve gained over their long lives. The result is a new ad commemorating the 100th anniversary of the first Dodge. In the spot, men and women as old as 106 share the type of hard-earned knowledge that only comes from a long life on this Earth. Their responses start sweet and then…we won’t spoil it.

Dodge is hoping to expand sales of its muscle cars with updated versions of the Charger and Challenger. The Chrysler-owned brand unveiled two new versions of the cars this week at the New York Auto Show. Last year, Charger sales were up 19% to nearly 100,000 cars sold, making it one of the best-selling full-size cars. This year has been a different story: during for the first three months of 2014, sales dropped 4.4% versus the same time in 2013. Over all Chrysler Group sales last month were up 13% compared to the same month the year previous. It was Chrysler’s best March sales performance since 2007.

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