After 50 million downloads and profits of $50,000 a day, its creator yanked the addictive game saying, "I just can't keep it anymore."
Before this weekend, it seemed like Dong Nguyen, creator of ultra-popular mobile game Flappy Bird, hit the jackpot. His game was skyrocketing, having been downloaded more than 50 million times and raking in a reported $50,000 in advertising revenue every day. The ultra-difficult game was enjoying the sort of popularity of which other gamemakers can only dream, being played by everyone from Internet tastemakers to, quite literally, their moms. Then, suddenly, there was a great disturbance in the mobile-gaming force: millions of gamers howled in terror and were suddenly silenced.