--- description: Amazon Prime Day 2019 will last 48 hours, with deals on everything from gadgets to housewares and beyond. title: Amazon Prime Day Will Last 48 Hours This Year image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c5fb97cfeb7fd3b/6989ff0997cdff5aa96b9268/amazon-prime-day-2019-1.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Business](/section/business/) ## Business Update your preferences in [Account Settings](/account/preferences/) Close * [Tech](/tag/time-section-tech/) ## Tech Update your preferences in [Account Settings](/account/preferences/) Close # Amazon Prime Day Will Last 48 Hours This Year. Here’s What to Know by [Currie Engel](/author/currie-engel/) ## Currie Engel Update your preferences in [Account Settings](/account/preferences/) Close Jun 25, 2019 6:06 PM CUT  Logo for the Amazon Prime service on the side of a tractor trailer semi truck, Walnut Creek, California, July 31, 2017. Logo for the Amazon Prime service on the side of a tractor trailer semi truck, Walnut Creek, California, July 31, 2017.Smith Collection/Gado—Getty Images by [Currie Engel](/author/currie-engel/) ## Currie Engel Update your preferences in [Account Settings](/account/preferences/) Close Jun 25, 2019 6:06 PM CUT Prime Day, Amazon’s big annual sale, will last two full days this year, the company revealed Tuesday. Amazon Prime subscribers will start seeing Prime Day deals at 12:00am PST on Monday, July 15th, and they will last through 11:59pm PST on Tuesday, July 16th. During Prime Day, Amazon typically offers a litany of sales (over [1 million deals](http://fortune.com/2019/06/12/when-is-amazon-prime-day-2019/ "undefined") globally) for Prime subscribers. Prime Day is meant to reward existing Amazon Prime members, as well as bring in new subscribers. Amazon’s Prime program already has more than [100 million subscribers,](https://www.cnn.com/2019/06/25/business/amazon-prime-day-2019-deals/index.html "undefined") CNN reports. Prime costs $119 a year (or $59 for students) and [includes benefits ranging from](https://time.com/3892861/amazon-prime/ "undefined") free two-day shipping to streaming movies, unlimited photo storage and more. Amazon often uses Prime Day to promote its own ever-expanding list of products and Alexa-enabled gadgets with marked-down prices and exclusive deals. It’s possible that shoppers at Whole Foods, which Amazon acquired in 2017, will also see sales — the retailer offered [$10 in Amazon credit for every $10 spent at the store](https://media.wholefoodsmarket.com/news/whole-foods-market-celebrates-prime-day-2018-prime-members-who-spend-10-in "undefined") to celebrate the occasion last year. Shoppers can also expect exclusive deals to drop before the actual event, like a marked down [Toshiba Fire TV](https://www.amazon.com/gp/product/B07D4F2P26/ref=as%5Fli%5Fqf%5Fasin%5Fil%5Ftl?ie=UTF8&tag=time037-20&creative=9325&linkCode=as2&creativeASIN=B07D4F2P26&linkId=ee5406e63f4ee63e03291b3e2c325efd "undefined") or this [Proscenic robotic vacuum cleaner](https://www.amazon.com/gp/product/B07NWKFNXQ/ref=as%5Fli%5Fqf%5Fasin%5Fil%5Ftl?ie=UTF8&tag=time037-20&creative=9325&linkCode=as2&creativeASIN=B07NWKFNXQ&linkId=ff75142e429a5026f255c2449610f231 "undefined"). In the weeks leading up to the sale, Prime members can see “Deal of the Day” items with countdown clocks telling them when the deal will expire. Members have the option to watch deals for products they’re interested in, and can sign up for a “daily deals email” from the website. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5613946/amazon-prime-day-2019/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5613946/amazon-prime-day-2019/"},"headline":"Amazon Prime Day Will Last 48 Hours This Year. 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