TIME

Veet Apologizes After Backlash Against Ads Shaming Women for Having Body Hair

Around Mercedes-Benz Fashion Week Swim 2014 - Day 4
Andrew H. Walker—2013 Getty Images

The hair removal company has pulled the ads in question

Yesterday we introduced you to Veet’s newest ad campaign, which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a dude, and we all know there’s nothing worse than being a dude.

As the backlash spread across the web and landed on their Facebook page, Veet decided to yank the trio of ads, which all depict women turning into men as soon as their body hair begins to grow back after shaving. A spokesperson for the company that owns Veet also provided the following statement to Jezebel:

However we are very concerned by any misinterpretation of its tone or meaning, and in the light of the feedback received we have decided to withdraw it. We would also like to apologise for any offense it may have caused. That was certainly not our intention.

(You can read the full statement over at Jez.)

Feminists: 1, Veet: 0.

Your browser, Internet Explorer 8 or below, is out of date. It has known security flaws and may not display all features of this and other websites.

Learn how to update your browser
Follow

Get every new post delivered to your Inbox.

Join 46,116 other followers