--- title: Veet Hair Removal Pulls Sexist Ads About Body Hair After Backlash description: The hair removal company has pulled the ads in question canonical: https://time.com/56032/veet-apologizes-after-backlash-against-ads-shaming-women-for-having-body-hair/ author: Jessica Roy article:opinion: false article:content_tier: free article:published_time: 2014-04-09T18:28:45.000Z article:modified_time: 2026-04-13T07:08:40.806Z og:title: After Backlash, Veet Yanks Ads Shaming Women for Having Body Hair og:description: The hair removal company has apologized for the spots og:url: https://time.com/56032/veet-apologizes-after-backlash-against-ads-shaming-women-for-having-body-hair/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b672dfe1d4e9022/698689ebadae4433ea542784/174201618.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3000 og:image:height: 1688 og:image:alt: Around Mercedes-Benz Fashion Week Swim 2014 - Day 4 og:type: article twitter:card: summary_large_image twitter:title: After Backlash, Veet Yanks Ads Shaming Women for Having Body Hair twitter:description: The hair removal company has apologized for the spots twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b672dfe1d4e9022/698689ebadae4433ea542784/174201618.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Veet Apologizes After Backlash Against Ads Shaming Women for Having Body Hair > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. by [Jessica Roy](https://time.com/author/jessica-roy/) ## Jessica Roy Apr 9, 2014 6:28 PM UTC  A view of atmosphere during Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 21, 2013 in Miami Beach, Florida. A view of atmosphere during Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 21, 2013 in Miami Beach, Florida. Andrew H. Walker—2013 Getty Images by [Jessica Roy](https://time.com/author/jessica-roy/) ## Jessica Roy Apr 9, 2014 6:28 PM UTC Yesterday we[ introduced you to Veet’s newest ad campaign](http://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/), which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a _dude_, and we all know there’s nothing worse than being a dude. As the backlash spread across the web and landed on their Facebook page, Veet decided to yank the trio of ads, which all depict women turning into men as soon as their body hair begins to grow back after shaving. A spokesperson for the company that owns Veet also provided the [following statement to Jezebel](http://jezebel.com/veet-pulls-stupid-sexist-ads-after-viewer-backlash-1561331561): --- > “” --- (You can read the [full statement over at Jez](http://jezebel.com/veet-pulls-stupid-sexist-ads-after-viewer-backlash-1561331561).) 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