--- title: Veet Hair Removal Pulls Sexist Ads About Body Hair After Backlash description: The hair removal company has pulled the ads in question canonical: https://time.com/56032/veet-apologizes-after-backlash-against-ads-shaming-women-for-having-body-hair/ author: Jessica Roy article:opinion: false article:content_tier: free article:published_time: 2014-04-09T18:28:45.000Z article:modified_time: 2026-04-13T07:08:40.806Z og:title: After Backlash, Veet Yanks Ads Shaming Women for Having Body Hair og:description: The hair removal company has apologized for the spots og:url: https://time.com/56032/veet-apologizes-after-backlash-against-ads-shaming-women-for-having-body-hair/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b672dfe1d4e9022/698689ebadae4433ea542784/174201618.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1200 og:image:height: 675 og:image:alt: Around Mercedes-Benz Fashion Week Swim 2014 - Day 4 og:type: article twitter:card: summary_large_image twitter:title: After Backlash, Veet Yanks Ads Shaming Women for Having Body Hair twitter:description: The hair removal company has apologized for the spots twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6b672dfe1d4e9022/698689ebadae4433ea542784/174201618.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Veet Apologizes After Backlash Against Ads Shaming Women for Having Body Hair by [Jessica Roy](https://time.com/author/jessica-roy/) ## Jessica Roy Apr 9, 2014 6:28 PM UTC  A view of atmosphere during Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 21, 2013 in Miami Beach, Florida. A view of atmosphere during Mercedes-Benz Fashion Week Swim 2014 at the Raleigh on July 21, 2013 in Miami Beach, Florida.Andrew H. Walker—2013 Getty Images by [Jessica Roy](https://time.com/author/jessica-roy/) ## Jessica Roy Apr 9, 2014 6:28 PM UTC Yesterday we[ introduced you to Veet’s newest ad campaign](http://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/), which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a _dude_, and we all know there’s nothing worse than being a dude. As the backlash spread across the web and landed on their Facebook page, Veet decided to yank the trio of ads, which all depict women turning into men as soon as their body hair begins to grow back after shaving. A spokesperson for the company that owns Veet also provided the [following statement to Jezebel](http://jezebel.com/veet-pulls-stupid-sexist-ads-after-viewer-backlash-1561331561): --- > “” --- (You can read the [full statement over at Jez](http://jezebel.com/veet-pulls-stupid-sexist-ads-after-viewer-backlash-1561331561).) Feminists: 1, Veet: 0. 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