Andrew H. Walker—2013 Getty Images
By Jessica Roy
April 9, 2014

Yesterday we introduced you to Veet’s newest ad campaign, which proclaimed that having body hair–something that practically all human beings are born with–actually makes you a dude, and we all know there’s nothing worse than being a dude.

As the backlash spread across the web and landed on their Facebook page, Veet decided to yank the trio of ads, which all depict women turning into men as soon as their body hair begins to grow back after shaving. A spokesperson for the company that owns Veet also provided the following statement to Jezebel:

(You can read the full statement over at Jez.)

Feminists: 1, Veet: 0.

Write to Jessica Roy at jessica.roy@time.com.

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