A Danish politician has taken out an ad on a popular porn-streaming website ahead of the country’s upcoming general elections.
Joachim B. Olsen, a former Olympic shot putter and center-right Liberal Alliance party MP, took out an ad that said “vote for Jokke” on Pornhub, according to CNN. Jokke is a nickname for Joachim.
The politician confirmed in a Facebook post that he did indeed take out the advertisement. “Yes, it’s me on Pornhub,” he said, according to CNN.
Read More: An Island for ‘Unwanted’ Migrants Is Denmark’s Latest Aggressive Anti-Immigrant Policy
“Half of the internet is porn. And you have to be where the voters are. Also on a porn site,” he told the Danish Broadcasting Corporation (DR) in a Sunday interview, according to CNN.
CNN reports that Pornhub receives 100 million daily visits, and Denmark is the website’s 28th highest source of traffic.
Olsen told the DR that the advertisement is a “fun feature” in his “95 percent serious” campaign, reports CNN.
More Must-Reads From TIME
- Exclusive: Google Workers Revolt Over $1.2 Billion Contract With Israel
- Jane Fonda Champions Climate Action for Every Generation
- Stop Looking for Your Forever Home
- The Sympathizer Counters 50 Years of Hollywood Vietnam War Narratives
- The Bliss of Seeing the Eclipse From Cleveland
- Hormonal Birth Control Doesn’t Deserve Its Bad Reputation
- The Best TV Shows to Watch on Peacock
- Want Weekly Recs on What to Watch, Read, and More? Sign Up for Worth Your Time
Write to Amy Gunia at amy.gunia@time.com