--- title: Sydney Realtors Apologize After Property Ad Goes Viral description: A bizarre video made to promote a luxury property in Sydney, Australia has attracted much online mirth, prompting realtors to apologize. canonical: https://time.com/5572197/sydney-real-estate-ad-padstow-lj-hooker-video-couple/ author: Hillary Leung article:opinion: false article:content_tier: free article:published_time: 2019-04-17T10:08:17.000Z article:modified_time: 2026-04-13T07:58:39.999Z og:title: Sydney Realtors Apologize After Bizarre Video Goes Viral og:description: "We missed the mark," said real estate firm LJ Hooker Bankstown og:url: https://time.com/5572197/sydney-real-estate-ad-padstow-lj-hooker-video-couple/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte300bd9ee2ec3059/6989487e97cdff2ee46b7abb/for-sale-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2121 og:image:height: 1193 og:image:alt: or-sale-sign.jpg og:type: article twitter:card: summary_large_image twitter:title: Sydney Realtors Apologize After Bizarre Video Goes Viral twitter:description: "We missed the mark," said real estate firm LJ Hooker Bankstown twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte300bd9ee2ec3059/6989487e97cdff2ee46b7abb/for-sale-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'We Missed the Mark.' 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=93a2bc07-c7ef-4a41-ba2d-9edad0bf77bd&cr=time-nl-brief-2026q3-v1) by [Hillary Leung](https://time.com/author/hillary-leung/) ## Hillary Leung Apr 17, 2019 10:08 AM UTC  Real estate signage for sale on white Real estate signage for sale on white Getty Images by [Hillary Leung](https://time.com/author/hillary-leung/) ## Hillary Leung Apr 17, 2019 10:08 AM UTC Is this the best or the worst real estate ad ever? A video made to promote a luxury property in Sydney, Australia—showing a couple performing a _50 Shades of Gray_\-esque dance to a bass-heavy track through the lavishly designed house—went viral after being posted on Wednesday morning. The advertised four-bed, two-bath residence in the southwestern suburb of Padstow, according to the [listing](https://bankstown.ljhooker.com.au/house-in-padstow-nsw-2211-au-c6mf8e?search=%2fsearch%2fsam-nader-9971480%2fopen-for-inspection%2fpage-1#.XLbcYJMzZsY) online, features “styling coupled with elegance” and a “seamless flow” — though that, perhaps, is not quite evident through the couple’s stilted choreography. Online, some very entertained viewers of the video were quick to ask some valid questions. > [](https://twitter.com/annaspargoryan/status/1118328701748297728) > [](https://twitter.com/MhairiScott/status/1118326525072306176) > [](https://twitter.com/Helalost/status/1118337347563577345) The relationship between the couple was also questioned. > [](https://twitter.com/AtticusThomas/status/1118326080190865408) > [](https://twitter.com/katastrophe187/status/1118348387093401600) And the curious layout of the property was a crucial subject of discussion: A floor plan confirms that anyone inside in the bathroom, which features a floor-to-ceiling window on one side, would have an unobstructed view of the outside — and vice versa. > [](https://twitter.com/NickEvershed/status/1118328557158014976) The real estate firm, LJ Hooker Bankstown, apologized for the video and said it had “missed the mark.” But Sam Nader, the agent who commissioned the advertisement, [told the _Guardian_](https://www.theguardian.com/australia-news/2019/apr/17/strictly-living-room-breathtakingly-horrific-padstow-real-estate-ad-goes-viral) that he was happy with the response it got. “Video gets attraction to the property, and the whole point of real estate is to get as many eyes as possible on the property,” Nader said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5572197/sydney-real-estate-ad-padstow-lj-hooker-video-couple/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5572197/sydney-real-estate-ad-padstow-lj-hooker-video-couple/"},"headline":"'We Missed the Mark.' 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