--- title: Naomi Osaka Signs Leaves Adidas for Deal with Nike description: Naomi Osaka has signed an endorsement deal with Nike; the two-time Grand Slam winner had previously been associated with Adidas. canonical: https://time.com/5564994/naomi-osaka-adidas/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-04-05T15:04:56.000Z article:modified_time: 2026-04-13T07:58:31.664Z og:title: Naomi Osaka Signs Endorsement Deal with Nike og:description: She was previously associated with rival Adidas og:url: https://time.com/5564994/naomi-osaka-adidas/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc34c194518000b78/698947d516d88404f1c34e1f/naomi-osaka-signs-with-nike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: 2017 US Open Tennis Championships - Day 2 og:type: article twitter:card: summary_large_image twitter:title: Naomi Osaka Signs Endorsement Deal with Nike twitter:description: She was previously associated with rival Adidas twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltc34c194518000b78/698947d516d88404f1c34e1f/naomi-osaka-signs-with-nike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Naomi Osaka Signs Endorsement Deal With Nike > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Apr 5, 2019 3:04 PM UTC  on Day Two of the 2017 US Open at the USTA Billie Jean King National Tennis Center on August 29, 2017 in the Flushing neighborhood of the Queens borough of New York City. on Day Two of the 2017 US Open at the USTA Billie Jean King National Tennis Center on August 29, 2017 in the Flushing neighborhood of the Queens borough of New York City. Elsa—Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Apr 5, 2019 3:04 PM UTC [Two-time Grand Slam winner](http://time.com/5389697/naomi-osaka-us-open-finalist-serena-williams/) and World No. 1 tennis star [Naomi Osaka](http://time.com/5498898/naomi-osaka/) has signed an endorsement deal with sportswear giant Nike. In a [statement](https://news.nike.com/news/tennis-superstar-naomi-osaka-signs-with-nike) shared by Nike on their company website on Thursday, it was revealed that Osaka’s deal will begin this week and that her first official competition in Nike gear will be the WTA Event in Stuttgart in two weeks. Osaka, who had previously been associated with sportswear rival Adidas, expressed her excitement about joining the Nike roster. “I’m proud to become a member of the Nike family and excited about getting involved in all of the opportunities Nike has to offer,” Osaka said. “Nike has a legendary track record of writing history and I look forward to being a part of those moments for many years to come.” Osaka is the first Japanese-born player to rank No. 1; she celebrated her new partnership at the Warriors-Lakers game on Thursday night, where she appeared with the Warriors’ Kevin Durant and Draymond Green and the Lakers’ LeBron James, all of whom are Nike athletes. > [](https://twitter.com/Naomi%5FOsaka%5F/status/1113991347155816449) > [](https://twitter.com/Naomi%5FOsaka%5F/status/1114027880403488769) > [](https://twitter.com/NBA/status/1114021865406623744) > [](https://twitter.com/Naomi%5FOsaka%5F/status/1114160664468000768) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5564994/naomi-osaka-adidas/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5564994/naomi-osaka-adidas/"},"headline":"Naomi Osaka Signs Endorsement Deal With Nike","datePublished":"2019-04-05T15:04:56.000Z","dateModified":"2026-04-13T07:58:31.664Z","description":"She was previously associated with rival Adidas","url":"https://time.com/5564994/naomi-osaka-adidas/","keywords":["Newsfeed","onetime","Sports"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc34c194518000b78/698947d516d88404f1c34e1f/naomi-osaka-signs-with-nike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltc34c194518000b78/698947d516d88404f1c34e1f/naomi-osaka-signs-with-nike.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"2017 US Open Tennis Championships - Day 2","caption":"2017 US Open Tennis Championships - Day 2","creditText":"Elsa—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5564994/naomi-osaka-adidas/","name":"Naomi Osaka Signs Endorsement Deal With Nike"}}]}] ```