--- title: Everyone's Making the Same Joke About Beto O'Rourke's Logo description: Beto O'Rourke announced Thursday that he's running for president in 2020. But Twitter can't get over what his campaign logo resembles. canonical: https://time.com/5551797/beto-orourke-slogan/ author: Rachel E. Greenspan article:opinion: false article:content_tier: free article:published_time: 2019-03-14T18:55:36.000Z article:modified_time: 2026-04-13T07:58:05.553Z og:title: Everyone's Making the Same Joke About Beto O'Rourke's Logo og:description: It's a convergence of condiments and politics og:url: https://time.com/5551797/beto-orourke-slogan/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb344098185debe11/698946b8db29870ac6261fe3/beto-orourke-campaign-logo.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: Everyone's Making the Same Joke About Beto O'Rourke's Logo og:type: article twitter:card: summary_large_image twitter:title: Everyone's Making the Same Joke About Beto O'Rourke's Logo twitter:description: It's a convergence of condiments and politics twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb344098185debe11/698946b8db29870ac6261fe3/beto-orourke-campaign-logo.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # Everyone's Making the Same Spicy Joke About Beto O'Rourke's Campaign Logo > Sponsored content. 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The event was organized by Border Network for Human Rights and the Women's March El Paso on the same day Trump was holding a rally in support of the wall, also in El Paso. Beto O'Rourke speaks to thousands of people gathered to protest a U.S./Mexico border wall being pushed by President Donald Trump February 11, 2019 in El Paso, Texas. The event was organized by Border Network for Human Rights and the Women's March El Paso on the same day Trump was holding a rally in support of the wall, also in El Paso. Christ Chavez—Getty Images by [Rachel E. Greenspan](https://time.com/author/rachel-e-greenspan/) ## Rachel E. Greenspan Mar 14, 2019 6:55 PM UTC [Beto O’Rourke](http://time.com/5541574/beto-orourke-running-president-2020/) announced in a [video](https://www.youtube.com/watch?v=3-vWCVx7V5w) posted Thursday that he’s running for president in 2020\. “This is going to be a positive campaign that seeks to bring out the very best from every single one of us,” he said, and that the campaign would seek “to unite a very divided country.” With the internet’s initial reaction to his campaign logo, it would seem that the country is already more united on a political page. The logo, a black background behind his white-lettered “Beto For America” slogan, with horizontal lines on either side, looked very familiar. > [](https://twitter.com/dmendez24/status/1106165471555055616) Twitter users pointed to the logo’s resemblance of fast food chain Whataburger’s spicy ketchup packets. The coincidence is even more entertaining, though, since O’Rourke himself has been filmed skateboarding at one outpost of the chain, which is based in San Antonio, Texas. The logo isn’t new this week: It’s the same one that the Democrat used in his campaign for U.S. Senate against Ted Cruz in the 2018 midterm elections. But, for fans of this spicy ketchup, it’s still exciting news. > [](https://twitter.com/jbillinson/status/1106167996752510977) > [](https://twitter.com/omganajust/status/1106257070892945409) > [](https://twitter.com/EDoggTheRed/status/1106187000967806977) > [](https://twitter.com/highondrums/status/1106225877233426432) > [](https://twitter.com/HTXAJ/status/1106209299200647169) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5551797/beto-orourke-slogan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5551797/beto-orourke-slogan/"},"headline":"Everyone's Making the Same Spicy Joke About Beto O'Rourke's Campaign Logo","datePublished":"2019-03-14T18:55:36.000Z","dateModified":"2026-04-13T07:58:05.553Z","description":"It's a convergence of condiments and politics","url":"https://time.com/5551797/beto-orourke-slogan/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb344098185debe11/698946b8db29870ac6261fe3/beto-orourke-campaign-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rachel E. 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