--- description: Beto O'Rourke announced Thursday that he's running for president in 2020. But Twitter can't get over what his campaign logo resembles. title: Everyone's Making the Same Joke About Beto O'Rourke's Logo image: https://static.time.com/v3/assets/bltea6093859af6183b/bltb344098185debe11/698946b8db29870ac6261fe3/beto-orourke-campaign-logo.jpg?branch=production&width=2400&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Everyone's Making the Same Spicy Joke About Beto O'Rourke's Campaign Logo by [Rachel E. Greenspan](/author/rachel-e-greenspan/) ## Rachel E. Greenspan Update your preferences in [Account Settings](/account/preferences/) Close Mar 14, 2019 6:55 PM CUT  Beto O'Rourke speaks to thousands of people gathered to protest a U.S./Mexico border wall being pushed by President Donald Trump February 11, 2019 in El Paso, Texas. The event was organized by Border Network for Human Rights and the Women's March El Paso on the same day Trump was holding a rally in support of the wall, also in El Paso. Beto O'Rourke speaks to thousands of people gathered to protest a U.S./Mexico border wall being pushed by President Donald Trump February 11, 2019 in El Paso, Texas. The event was organized by Border Network for Human Rights and the Women's March El Paso on the same day Trump was holding a rally in support of the wall, also in El Paso.Christ Chavez—Getty Images by [Rachel E. Greenspan](/author/rachel-e-greenspan/) ## Rachel E. Greenspan Update your preferences in [Account Settings](/account/preferences/) Close Mar 14, 2019 6:55 PM CUT [Beto O’Rourke](http://time.com/5541574/beto-orourke-running-president-2020/ "undefined") announced in a [video](https://www.youtube.com/watch?v=3-vWCVx7V5w "undefined") posted Thursday that he’s running for president in 2020\. “This is going to be a positive campaign that seeks to bring out the very best from every single one of us,” he said, and that the campaign would seek “to unite a very divided country.” With the internet’s initial reaction to his campaign logo, it would seem that the country is already more united on a political page. The logo, a black background behind his white-lettered “Beto For America” slogan, with horizontal lines on either side, looked very familiar. > [](https://twitter.com/dmendez24/status/1106165471555055616) Twitter users pointed to the logo’s resemblance of fast food chain Whataburger’s spicy ketchup packets. The coincidence is even more entertaining, though, since O’Rourke himself has been filmed skateboarding at one outpost of the chain, which is based in San Antonio, Texas. The logo isn’t new this week: It’s the same one that the Democrat used in his campaign for U.S. Senate against Ted Cruz in the 2018 midterm elections. But, for fans of this spicy ketchup, it’s still exciting news. > [](https://twitter.com/jbillinson/status/1106167996752510977) > [](https://twitter.com/omganajust/status/1106257070892945409) > [](https://twitter.com/EDoggTheRed/status/1106187000967806977) > [](https://twitter.com/highondrums/status/1106225877233426432) > [](https://twitter.com/HTXAJ/status/1106209299200647169) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5551797/beto-orourke-slogan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5551797/beto-orourke-slogan/"},"headline":"Everyone's Making the Same Spicy Joke About Beto O'Rourke's Campaign Logo","datePublished":"2019-03-14T18:55:36.000Z","dateModified":"2026-04-13T07:58:05.553Z","description":"It's a convergence of condiments and politics","url":"https://time.com/5551797/beto-orourke-slogan/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltb344098185debe11/698946b8db29870ac6261fe3/beto-orourke-campaign-logo.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Rachel E. 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