Now Iams, Eukanuba and Natura will be under the same roof as the Pedigree, Whiskas and Royal Canins brands
Mars is buying the rights to the three brands across North America, Latin America and regions outside of Europe, according to a statement. Mars’ other pet brands include Pedigree, Whiskas, Banfield and Royal Canin.
Procter & Gamble said the move would help it focus on its core businesses, while Mars said the purchase will expand its pet portfolio.
The acquisition accounts for about 80 percent of P&G Pet Care’s global sales, P&G said.