--- ---  # The Spiked Seltzer Mermaid Commercial Immediately Made a Splash  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Feb 4, 2019 12:55 AM UTC  YouTube  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Feb 4, 2019 12:55 AM UTC The first ad to air during [Super Bowl LIII](http://time.com/5501622/maroon-5-travis-scott-super-bowl-53/) made a splash: it was a mermaid-themed [commercial](http://time.com/5515400/best-super-bowl-commercials-2019/) for [Bon & Viv](https://www.bonandvivspikedseltzer.com/) Spiked Seltzer, featuring two characters swimming around underwater — aptly named Bonnie and Vivian — helping to promote the alcoholic offering from AB InBev. The premise of the ad? They’re pretending to “pitch” the product to a fictionalized version of [_Shark Tank_](http://time.com/4756505/kevin-oleary-conservative-party-canada-prime-minister/), the popular TV show. The twist: they’re pitching to actual [sharks](http://time.com/5348309/jimmy-fallon-trump-news-network-2/), not business tycoons. Naturally, the spot got the internet talking: not only is it promoting a beverage that hasn’t gotten much attention in the public consciousness or the market so far, but the brand name is also reminding people of musician [Bon Iver.](http://time.com/2941541/zach-braff-wish-i-was-here/) It turns out Bon & Viv Spiked Seltzer has actually been around for a while — or at least, since 2012\. It’s always been associated with mermaids in its marketing imagery, too, [AdAge reports.](https://adage.com/article/special-report-super-bowl/ab-inbev-s-shark-tank-inspired-super-bowl-ad/316366/) And while responses to the CGI-heavy ad are mixed so far, it certainly did make a splash with its prime position. > [](https://twitter.com/DPD%5F/status/1092211406739402752) > [](https://twitter.com/mgsiegler/status/1092206673391841280) > [](https://twitter.com/poniewozik/status/1092206312404979718) > [](https://twitter.com/bentpieceofwire/status/1092208999733182465) > [](https://twitter.com/tonyposnanski/status/1092206423684075521) > [](https://twitter.com/BONandVIV/status/1092135639989006343) > [](https://twitter.com/Parma%5FJawn/status/1092264116029476864) > [](https://twitter.com/MitchDunn/status/1092262144471678981) The Spiked Seltzer Super Bowl Commercial Is Making a Splash ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5519622/spiked-seltzer-alcohol/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5519622/spiked-seltzer-alcohol/"},"headline":"The Spiked Seltzer Mermaid Commercial Immediately Made a Splash","datePublished":"2019-02-04T00:55:50.000Z","dateModified":"2026-04-13T07:57:14.370Z","description":"It was the Super Bowl's first ad","url":"https://time.com/5519622/spiked-seltzer-alcohol/","keywords":["Newsfeed","onetime","Super Bowl 2019"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltff253d99aafa9027/6989447216d8843266c348a6/screen-shot-2019-02-03-at-7.37.38-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltff253d99aafa9027/6989447216d8843266c348a6/screen-shot-2019-02-03-at-7.37.38-pm.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"spiked-seltzer-super-bowl","caption":"","creditText":"YouTube","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5519622/spiked-seltzer-alcohol/","name":"The Spiked Seltzer Mermaid Commercial Immediately Made a Splash"}}]}] ```