--- title: Viktor & Rolf Shows Meme Couture at Paris Fashion Week 2019 description: Viktor & Rolf let their gowns do the talking when they sent meme-inspired couture down the runway for their "Fashion Statements" collection. canonical: https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-01-24T17:45:30.000Z article:modified_time: 2026-04-13T07:57:04.938Z og:title: Meme-Inspired Couture Collection Lets Gowns Do the Talking og:description: "I'm not shy I just don't like you" og:url: https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: viktor-and-rolf-show-fashion og:type: article twitter:card: summary_large_image twitter:title: Meme-Inspired Couture Collection Lets Gowns Do the Talking twitter:description: "I'm not shy I just don't like you" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Say What You Need to Say With Viktor & Rolf's Cheeky Meme-Inspired Couture Collection > Sponsored content. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=0d2a3069-24ac-45de-b9ed-d0ed0fe68101&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jan 24, 2019 5:45 PM UTC  Getty Images (3)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jan 24, 2019 5:45 PM UTC Viktor & Rolf let their gowns do the talking when they sent [meme-inspired couture](http://time.com/5193050/big-jacket-fashion-trend-balenciaga-memes/) down the runway on Wednesday for their appropriately named “Fashion Statements” collection in Paris. The 17 looks in the collection were colorful, confectionary creations made of tulle and embellished with messages inspired by meme-culture, the Internet and the seeming proliferation of statement or slogan fashion in recent years. “I’m not shy I just don’t like you” is the cheeky caption emblazoned on a voluminous white gown, while a larger-than-life dress constructed out of blue and white tulle ruffles declared an emphatic “NO” in bright red letters taking up nearly half the front of the garment. This isn’t the first time that high fashion has taken inspiration from the Instagram generation; one only need look so far as [Vetements’ seemingly endless trolling of the industry](http://time.com/5072393/ridiculous-fashion-items/) with their takes on viral pop culture or [Maison Margiela’s selfie stick shoes](https://footwearnews.com/2018/fashion/womens/maison-margiela-selfie-stick-shoes-couture-fall-2018-1202584243/) to see the Internet’s influence. As might be expected, the flashy and playful designs resonated with the very demographic that inspired it, with many taking to the Internet to sound off on what their favorite looks — and slogans — from the pithy and beautiful collection were. While some had jokes, others found that the messages resonated with them a little too much. One thing was for certain, however — there was definitely a gown for every mood. See the best responses to the Viktor & Rolf 2019 couture collection below. > [](https://twitter.com/JuliaHass/status/1088162092165840897) > [](https://twitter.com/mylovermyliarr/status/1088153876317069313) > [](https://twitter.com/bymeg/status/1088212580395438080) > [](https://twitter.com/bronze%5FbombSHEL/status/1088121442531569664) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/"},"headline":"Say What You Need to Say With Viktor & Rolf's Cheeky Meme-Inspired Couture Collection","datePublished":"2019-01-24T17:45:30.000Z","dateModified":"2026-04-13T07:57:04.938Z","description":"There's a gown for every mood","url":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"viktor-and-rolf-show-fashion","caption":"Models walks the runway during the Viktor & Rolf show","creditText":"Getty Images (3)","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/","name":"Say What You Need to Say With Viktor & Rolf's Cheeky Meme-Inspired Couture Collection"}}]}] ```