--- title: Viktor & Rolf Shows Meme Couture at Paris Fashion Week 2019 description: Viktor & Rolf let their gowns do the talking when they sent meme-inspired couture down the runway for their "Fashion Statements" collection. canonical: https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2019-01-24T17:45:30.000Z article:modified_time: 2026-04-13T07:57:04.938Z og:title: Meme-Inspired Couture Collection Lets Gowns Do the Talking og:description: "I'm not shy I just don't like you" og:url: https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: viktor-and-rolf-show-fashion og:type: article twitter:card: summary_large_image twitter:title: Meme-Inspired Couture Collection Lets Gowns Do the Talking twitter:description: "I'm not shy I just don't like you" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Say What You Need to Say With Viktor & Rolf's Cheeky Meme-Inspired Couture Collection > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jan 24, 2019 5:45 PM UTC  Getty Images (3)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Jan 24, 2019 5:45 PM UTC Viktor & Rolf let their gowns do the talking when they sent [meme-inspired couture](http://time.com/5193050/big-jacket-fashion-trend-balenciaga-memes/) down the runway on Wednesday for their appropriately named “Fashion Statements” collection in Paris. The 17 looks in the collection were colorful, confectionary creations made of tulle and embellished with messages inspired by meme-culture, the Internet and the seeming proliferation of statement or slogan fashion in recent years. “I’m not shy I just don’t like you” is the cheeky caption emblazoned on a voluminous white gown, while a larger-than-life dress constructed out of blue and white tulle ruffles declared an emphatic “NO” in bright red letters taking up nearly half the front of the garment. This isn’t the first time that high fashion has taken inspiration from the Instagram generation; one only need look so far as [Vetements’ seemingly endless trolling of the industry](http://time.com/5072393/ridiculous-fashion-items/) with their takes on viral pop culture or [Maison Margiela’s selfie stick shoes](https://footwearnews.com/2018/fashion/womens/maison-margiela-selfie-stick-shoes-couture-fall-2018-1202584243/) to see the Internet’s influence. As might be expected, the flashy and playful designs resonated with the very demographic that inspired it, with many taking to the Internet to sound off on what their favorite looks — and slogans — from the pithy and beautiful collection were. While some had jokes, others found that the messages resonated with them a little too much. One thing was for certain, however — there was definitely a gown for every mood. See the best responses to the Viktor & Rolf 2019 couture collection below. > [](https://twitter.com/JuliaHass/status/1088162092165840897) > [](https://twitter.com/mylovermyliarr/status/1088153876317069313) > [](https://twitter.com/bymeg/status/1088212580395438080) > [](https://twitter.com/bronze%5FbombSHEL/status/1088121442531569664) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/"},"headline":"Say What You Need to Say With Viktor & Rolf's Cheeky Meme-Inspired Couture Collection","datePublished":"2019-01-24T17:45:30.000Z","dateModified":"2026-04-13T07:57:04.938Z","description":"There's a gown for every mood","url":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/","keywords":["Newsfeed","fashion"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/bltd37d2386c1a517d1/698943eab21a9c81284fff85/viktor-and-rolf-show-fashion.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"viktor-and-rolf-show-fashion","caption":"Models walks the runway during the Viktor & Rolf show","creditText":"Getty Images (3)","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5512221/viktor-and-rolf-couture-fashion-meme-collection/","name":"Say What You Need to Say With Viktor & Rolf's Cheeky Meme-Inspired Couture Collection"}}]}] ```