--- title: A Picture of An Egg is Now the Most-Liked Post on Instagram description: With over 26 million likes, the egg has dethroned Kylie Jenner's birth announcement as Instagram's most popular post. canonical: https://time.com/5501898/instagram-egg/ author: Ciara Nugent article:opinion: false article:content_tier: free article:published_time: 2019-01-14T12:27:22.000Z article:modified_time: 2026-10-13T08:19:57.400Z og:title: This Picture of An Egg is Now the Most-Liked Post on Instagram og:description: It's the first non-human to break the top 20 og:url: https://time.com/5501898/instagram-egg/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08cdf7b4aa08448d/69894336b21a9c11164ffe51/gettyimages-914246230.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3264 og:image:height: 1836 og:image:alt: Close-Up Of Egg Over White Background og:type: article twitter:card: summary_large_image twitter:title: This Picture of An Egg is Now the Most-Liked Post on Instagram twitter:description: It's the first non-human to break the top 20 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt08cdf7b4aa08448d/69894336b21a9c11164ffe51/gettyimages-914246230.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Picture of An Egg is Now the Most-Liked Post on Instagram > Sponsored content. 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It covers the reporting, scoops and conversations shaping AI and the decisions facing leaders. #### Where can I get reported AI news rather than commentary? In the Loop is TIME's AI newsletter, built on original reporting and access to the people building and governing AI. It publishes Tuesdays and Fridays and is free at time.com/newsletters. #### Who writes TIME's In the Loop? Harry Booth, a tech reporter at TIME, writes In the Loop. #### Is In the Loop free? Yes. In the Loop is free at time.com/newsletters. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-loop-2026q3/newsletters?i=9f814c89-8d95-44bb-9317-478c6dd1df27&cr=time-nl-loop-2026q3-v1) ## Video: An Egg Has Beaten Kylie Jenner's Record for the Most Liked Photo on Instagram [Watch (HLS stream): An Egg Has Beaten Kylie Jenner's Record for the Most Liked Photo on Instagram](https://cdn.jwplayer.com/manifests/DtqiiwQf.m3u8) (0:41)  _Published 2019-01-14. Kylie Jenner’s record for the most-liked Instagram photo has been eclipsed by an egg._  by [Ciara Nugent](https://time.com/author/ciara-nugent/)  ## Ciara Nugent Jan 14, 2019 12:27 PM UTC Kylie Jenner’s record for the most-liked Instagram photo has been eclipsed by an egg.  by [Ciara Nugent](https://time.com/author/ciara-nugent/)  ## Ciara Nugent Jan 14, 2019 12:27 PM UTC Instagram has a new queen, and it’s an egg. A photo of a perfectly normal, oval-shaped, brown-colored egg has been liked over 26 million times since it was uploaded January 4, dethroning Kylie Jenner’s birth announcement as the app’s most popular post. The bizarre phenomenon appears to have been a planned attempt to break the record, having been posted under the handle [world\_record\_egg.](https://www.instagram.com/world%5Frecord%5Fegg/) Thanks to the Internet’s [well-documented](http://time.com/4546630/this-photo-of-someones-shiny-legs-is-dividing-the-internet/) love of the truly random, the self-proclaimed “EGG GANG” succeeded on Sunday, topping the 18 million mark that Jenner set with a picture of her newborn daughter Stormi in February 2018\. The egg is the first non-human to break into the site’s top 20 most popular posts. Jenner now has only the second-most liked post on Instagram. She responded to her relegation with a video of herself cracking an egg on to the pavement: ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5501898/instagram-egg/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5501898/instagram-egg/"},"headline":"This Picture of An Egg is Now the Most-Liked Post on Instagram","datePublished":"2019-01-14T12:27:22.000Z","dateModified":"2026-10-13T08:19:57.400Z","description":"It's the first non-human to break the top 20","url":"https://time.com/5501898/instagram-egg/","keywords":["Newsfeed","Tech","Social Media","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08cdf7b4aa08448d/69894336b21a9c11164ffe51/gettyimages-914246230.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ciara Nugent","jobTitle":null,"url":"https://time.com/author/ciara-nugent/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt08cdf7b4aa08448d/69894336b21a9c11164ffe51/gettyimages-914246230.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Close-Up Of Egg Over White Background","caption":"Close-Up Of Egg Over White Background","creditText":"Ismail Sadiron – EyeEm/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5501898/instagram-egg/","name":"This Picture of An Egg is Now the Most-Liked Post on Instagram"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"An Egg Has Beaten Kylie Jenner's Record for the Most Liked Photo on Instagram","description":"Kylie Jenner’s record for the most-liked Instagram photo has been eclipsed by an egg.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/DtqiiwQf/poster.jpg?width=720","uploadDate":"2019-01-14T14:46:39.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/DtqiiwQf.m3u8","embedUrl":"https://time.com/5501898/instagram-egg/","duration":"PT41S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5501898/instagram-egg/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```