--- title: Jimmy Kimmel Asks Millennials to Open a Can of Tuna in Video description: In the wake of a report that millennials are killing canned tuna, Jimmy Kimmel decided to find out if they even know how to open a can. canonical: https://time.com/5476651/jimmy-kimmel-millennials-canned-tuna/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-12-11T15:44:24.000Z article:modified_time: 2026-04-13T07:56:22.450Z og:title: Jimmy Kimmel Challenged Millennials to Open a Can of Tuna og:description: People were not up to the can opening task og:url: https://time.com/5476651/jimmy-kimmel-millennials-canned-tuna/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd1941c7e8a2c7f31/6989414797cdff553a6b6f6a/screen-shot-2018-12-11-at-10-34-44-am.png?branch=production&width=1176&quality=75&auto=webp&crop=16:9 og:image:width: 1176 og:image:height: 662 og:image:alt: Jimmy-Kimmel-Millennials-Canned-Tuna og:type: article twitter:card: summary_large_image twitter:title: Jimmy Kimmel Challenged Millennials to Open a Can of Tuna twitter:description: People were not up to the can opening task twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltd1941c7e8a2c7f31/6989414797cdff553a6b6f6a/screen-shot-2018-12-11-at-10-34-44-am.png?branch=production&width=1176&quality=75&auto=webp&crop=16:9 ---  # Jimmy Kimmel Discovers Tuna Is the Latest Thing That Doesn't Pair Well With Millennials > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Dec 11, 2018 3:44 PM UTC  ABC/Jimmy Kimmel Live!  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Dec 11, 2018 3:44 PM UTC In the wake of a report that [millennials are killing canned tuna](http://time.com/5469335/millennials-killing-canned-tuna/), [Jimmy Kimmel](http://time.com/5461223/jimmy-kimmel-trumpsgiving/) decided to find out if the generation even knows how to open cans. Ahead of Monday’s episode of _Jimmy Kimmel Live!_, the late-night host sent his team out to Hollywood Boulevard to challenge people aged [22 to 37](http://www.pewresearch.org/fact-tank/2018/03/01/defining-generations-where-millennials-end-and-post-millennials-begin/) (if they were all actually millennials, that is) to open a can of tuna fish. “Sales of canned tuna fish have plummeted. Canned tuna consumption is down more than 40 percent over the past three decades and the tuna companies believe the reason is because millennials don’t want to go to the trouble of opening a can,” Kimmel explained. “I find that reason a little hard to believe so we decided to put the theory to the test. We went out on the street and we asked young people walking by to try to open a can of tuna.” Unfortunately, it didn’t seem like many of the segment’s participants were up to the task. 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