--- title: Rihanna Attends Debut of Rivian Electric Pickup Truck description: Rihanna graced the debut of Rivian's R1T electric concept pickup truck with her superstar power in Los Angeles on Monday night. canonical: https://time.com/5464413/rihanna-rivian-pickup-truck/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-11-27T16:36:56.000Z article:modified_time: 2026-04-13T07:56:11.854Z og:title: Rihanna Attends Debut of an Electric Pickup Truck og:description: Zero to 60 in 3.5 og:url: https://time.com/5464413/rihanna-rivian-pickup-truck/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Rivian Unveils First-Ever Electric Pickup Truck Before Its Official Reveal At The LA Auto Show og:type: article twitter:card: summary_large_image twitter:title: Rihanna Attends Debut of an Electric Pickup Truck twitter:description: Zero to 60 in 3.5 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna Blesses a Pickup Truck Event With Star Power Like No One Else Can > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=ad4a722e-ce92-409a-b27f-ef2f0f4532fa&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 27, 2018 4:36 PM UTC  LOS ANGELES, CALIFORNIA - NOVEMBER 26: Rivian CEO RJ Scaringe (L) and Rihanna attend Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Rivian) LOS ANGELES, CALIFORNIA - NOVEMBER 26: Rivian CEO RJ Scaringe (L) and Rihanna attend Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Rivian) Phillip Faraone—Getty Images for Rivian  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 27, 2018 4:36 PM UTC The debut of Rivian’s R1T electric pickup truck got a turbocharge of visibility during its debut on Monday night, thanks to an appearance by pop icon and makeup maven [Rihanna.](http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) The bad gal graced the event with her presence, holding court at the tony locale, Los Angeles’ Griffith Observatory (you might remember this locale from a little film known as [_La La Land_](http://time.com/4587682/la-la-land-review/)). While the debut of a pickup truck ahead of the Los Angeles Auto Show might not seem like an obvious choice for a global superstar to attend, the Rivian electric concept pickup truck is one of the first of its kind. According to [_USA Today_](https://www.usatoday.com/story/money/cars/2018/11/27/rihanna-rivian-electric-pickup-truck-debut/2123128002/), while the truck is not slated to start production until 2020, it will have a battery strong enough to travel 400 miles in its longest-range version and will be able to to up to 11,000 pounds. And if all that isn’t enough to convince you why Rihanna might be a fan of this forthcoming clean energy vehicle, just like the lyrics of her song “Shut Up and Drive,” the car can do zero to 60 in less than 3 seconds. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5464413/rihanna-rivian-pickup-truck/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5464413/rihanna-rivian-pickup-truck/"},"headline":"Rihanna Blesses a Pickup Truck Event With Star Power Like No One Else Can","datePublished":"2018-11-27T16:36:56.000Z","dateModified":"2026-04-13T07:56:11.854Z","description":"Zero to 60 in 3.5","url":"https://time.com/5464413/rihanna-rivian-pickup-truck/","keywords":["Newsfeed","celebrities"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rivian Unveils First-Ever Electric Pickup Truck Before Its Official Reveal At The LA Auto Show","caption":"Rivian Unveils First-Ever Electric Pickup Truck Before Its Official Reveal At The LA Auto Show","creditText":"Phillip Faraone—Getty Images for Rivian","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5464413/rihanna-rivian-pickup-truck/","name":"Rihanna Blesses a Pickup Truck Event With Star Power Like No One Else Can"}}]}] ```