--- title: Rihanna Attends Debut of Rivian Electric Pickup Truck description: Rihanna graced the debut of Rivian's R1T electric concept pickup truck with her superstar power in Los Angeles on Monday night. canonical: https://time.com/5464413/rihanna-rivian-pickup-truck/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-11-27T16:36:56.000Z article:modified_time: 2026-04-13T07:56:11.854Z og:title: Rihanna Attends Debut of an Electric Pickup Truck og:description: Zero to 60 in 3.5 og:url: https://time.com/5464413/rihanna-rivian-pickup-truck/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Rivian Unveils First-Ever Electric Pickup Truck Before Its Official Reveal At The LA Auto Show og:type: article twitter:card: summary_large_image twitter:title: Rihanna Attends Debut of an Electric Pickup Truck twitter:description: Zero to 60 in 3.5 twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna Blesses a Pickup Truck Event With Star Power Like No One Else Can > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 27, 2018 4:36 PM UTC  LOS ANGELES, CALIFORNIA - NOVEMBER 26: Rivian CEO RJ Scaringe (L) and Rihanna attend Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Rivian) LOS ANGELES, CALIFORNIA - NOVEMBER 26: Rivian CEO RJ Scaringe (L) and Rihanna attend Rivian Unveils First-Ever Electric Adventure Vehicle Before Its Official Reveal At The LA Auto Show at Griffith Observatory on November 26, 2018 in Los Angeles, California. (Photo by Phillip Faraone/Getty Images for Rivian)Phillip Faraone—Getty Images for Rivian  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Nov 27, 2018 4:36 PM UTC The debut of Rivian’s R1T electric pickup truck got a turbocharge of visibility during its debut on Monday night, thanks to an appearance by pop icon and makeup maven [Rihanna.](http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) The bad gal graced the event with her presence, holding court at the tony locale, Los Angeles’ Griffith Observatory (you might remember this locale from a little film known as [_La La Land_](http://time.com/4587682/la-la-land-review/)). While the debut of a pickup truck ahead of the Los Angeles Auto Show might not seem like an obvious choice for a global superstar to attend, the Rivian electric concept pickup truck is one of the first of its kind. According to [_USA Today_](https://www.usatoday.com/story/money/cars/2018/11/27/rihanna-rivian-electric-pickup-truck-debut/2123128002/), while the truck is not slated to start production until 2020, it will have a battery strong enough to travel 400 miles in its longest-range version and will be able to to up to 11,000 pounds. And if all that isn’t enough to convince you why Rihanna might be a fan of this forthcoming clean energy vehicle, just like the lyrics of her song “Shut Up and Drive,” the car can do zero to 60 in less than 3 seconds. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5464413/rihanna-rivian-pickup-truck/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5464413/rihanna-rivian-pickup-truck/"},"headline":"Rihanna Blesses a Pickup Truck Event With Star Power Like No One Else Can","datePublished":"2018-11-27T16:36:56.000Z","dateModified":"2026-04-13T07:56:11.854Z","description":"Zero to 60 in 3.5","url":"https://time.com/5464413/rihanna-rivian-pickup-truck/","keywords":["Newsfeed","celebrities"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt37a194c3b7ba9a45/69893ff597cdffdbc76b6d44/rihanna-rivian-pickup-truck.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Rivian Unveils First-Ever Electric Pickup Truck Before Its Official Reveal At The LA Auto Show","caption":"Rivian Unveils First-Ever Electric Pickup Truck Before Its Official Reveal At The LA Auto Show","creditText":"Phillip Faraone—Getty Images for Rivian","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5464413/rihanna-rivian-pickup-truck/","name":"Rihanna Blesses a Pickup Truck Event With Star Power Like No One Else Can"}}]}] ```