--- title: What to Know About the 2019 Pantone Color of the Year, Coral description: Pantone just announced the color of the year. Here's what to know about the shade that you'll be seeing everywhere in 2019. canonical: https://time.com/5456481/pantone-color-2019/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-12-05T11:14:31.000Z article:modified_time: 2026-05-11T04:46:12.746Z og:title: What to Know About Pantone Color of the Year, Living Coral og:description: Here's why they picked it og:url: https://time.com/5456481/pantone-color-2019/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt458e389590601a36/69894064b21a9c26ee4ff993/pantone-color-of-the-year-2019-living-coral.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Pantone-Color-of-the-year-2019-Living-Coral og:type: article twitter:card: summary_large_image twitter:title: What to Know About Pantone Color of the Year, Living Coral twitter:description: Here's why they picked it twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt458e389590601a36/69894064b21a9c26ee4ff993/pantone-color-of-the-year-2019-living-coral.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Pantone Announces Living Coral Is the 2019 Color of the Year Because We Need 'Optimism and Joyful Pursuits' > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Dec 5, 2018 11:14 AM UTC   by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Dec 5, 2018 11:14 AM UTC [Pantone](http://time.com/3828041/minions-color-yellow-pantone/) has announced that Living Coral is the 2019 [color of the year](http://time.com/5053919/pantone-color-of-the-year-2018/). The color authority has bestowed the honorable title on a special hue every December for the past 20 years, taking into account fashion, decorating, design and cultural trends, as well as “how colors can embody our collective experience and reflect what is taking place in our global culture at a moment in time,” according to press release from Pantone. This year’s color, PANTONE 16-1546 Living Coral, is an animating shade of orange with a golden undertone, which reflects the warmth, nourishment, and shelter of coral reefs to sea life. Pantone notes that this year’s selection symbolizes an “innate need for optimism and joyful pursuits” and “authentic and immersive experiences that enable connection and intimacy” — the latter carrying extra poignancy in a cultural landscape that is increasingly dominated by digital technology and social media.  NEW YORK, NY - SEPTEMBER 09: A model walks the runway at the Sies Marjan Spring/Summer 2019 fashion show during New York Fashion Week on September 9, 2018 in New York City. (Photo by Victor VIRGILE/Gamma-Rapho via Getty Images) Victor VIRGILE—Gamma-Rapho via Getty Images “Color is a language and color is inextricably linked to the culture,” Laurie Pressman, vice president of the Pantone Color Institute, tells _TIME_ of this year’s selection of the color coral_._ “We see the environment taking on an even greater role in the world we live in today for two primary reasons, one being how connected we are to technology. Because we are so connected to something that’s not real, so to speak, we really need to find that balance closely and intimately with something that is real and you don’t get more real than nature.” Pressman says the second aspect is “our understanding of our natural resources…we look at the concerns of what’s taking place in nature, the depletion of natural resources. One of the things that we get from nature is energy. When we think about the shifting nature of our world, here’s a color that’s animating and life-affirming.” The spirited shade of Living Coral has popped up everywhere from fashion runway shows to warm beauty looks, progressively on social media influencer posts and in consumer packaging. It brings to mind, recreation, leisure, celebration — aspects of life that are needed to balance the many challenges faced in the current day and age; one can easily imagine the dynamic color in a setting like a beach escape or the mellow rosy shade of a pair of Nantucket Reds trousers. Fittingly, Living Coral also speaks to the [urgency of respecting and preserving nature and natural resources](http://time.com/5418134/ipcc-climate-change-report-2030-crisis/). Coral reefs are an [important part of the global environment](http://time.com/coral/), both protecting and nurturing marine ecosystems and helping with water filtration and marine life reproduction, among other things. With critical issues with [climate change](http://time.com/5466681/climate-change-hottest-year/) and other environmental threats taking center stage in recent months, this color and its connection to nature feels especially relevant, especially when you consider that some species of coral are listed as “threatened” under [the Endangered Species Act](https://oceanconservancy.org/blog/2016/07/28/restoring-endangered-coral-reefs-2/). Living Coral follows 2018’s Pantone Color of the Year, PANTONE 18-3838 Ultra Violet, a bright, vibrant purple that many felt honored [the late musician Prince](http://time.com/4437859/prince-purple-rain-anniversary/) and hinted at the need for bipartisanship in the current political climate. “The whole process is one that requires thoughtful consideration and analysis,” Pressman said. “It’s something we talk about on a year-round basis.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5456481/pantone-color-2019/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5456481/pantone-color-2019/"},"headline":"Pantone Announces Living Coral Is the 2019 Color of the Year Because We Need 'Optimism and Joyful Pursuits'","datePublished":"2018-12-05T11:14:31.000Z","dateModified":"2026-05-11T04:46:12.746Z","description":"Here's why they picked it","url":"https://time.com/5456481/pantone-color-2019/","keywords":["Newsfeed","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt458e389590601a36/69894064b21a9c26ee4ff993/pantone-color-of-the-year-2019-living-coral.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Cady Lang","jobTitle":null,"url":"https://time.com/author/cady-lang/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt458e389590601a36/69894064b21a9c26ee4ff993/pantone-color-of-the-year-2019-living-coral.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Pantone-Color-of-the-year-2019-Living-Coral","caption":"","creditText":"","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5456481/pantone-color-2019/","name":"Pantone Announces Living Coral Is the 2019 Color of the Year Because We Need 'Optimism and Joyful Pursuits'"}}]}] ```