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---
title: Martha Mcsally&#x27;s Dog Is Completely Unbothered By Her Loss
description: After losing her Senate bid, Republican candidate Martha McSally shared a concession video starring her now-famous dog Boomer.
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author: Raisa Bruner
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article:published_time: 2018-11-13T16:43:08.000Z
article:modified_time: 2026-04-13T07:55:59.615Z
og:title: Politician&#x27;s Dog Is the True Star of Her Concession Video
og:description: It&#x27;s winning everyone over, and people want it to run for office
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og:image:alt: Arizona GOP Senate Candidate Martha McSally Attends Primary Night Event In Tempe
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twitter:title: Politician&#x27;s Dog Is the True Star of Her Concession Video
twitter:description: It&#x27;s winning everyone over, and people want it to run for office
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![](https://static.time.com/v3/assets/bltea6093859af6183b/bltf6528ca4acfb6d34/69893f00fb4eac725f898340/martha-mcsally.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Senate Candidate's Unbothered Dog Is the True Star of This Concession Video

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

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### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
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| Publishing since | 1923 | TIME |

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### FAQ

#### What newsletters does TIME publish?

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Nov 13, 2018 4:43 PM UTC

![Arizona GOP Senate Candidate Martha McSally Attends Primary Night Event In Tempe](https://static.time.com/v3/assets/bltea6093859af6183b/bltf6528ca4acfb6d34/69893f00fb4eac725f898340/martha-mcsally.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

U.S. Senate candidate U.S. Rep. Martha McSally (R-AZ) speaks during her primary election night gathering at Culinary Drop Out at The Yard on August 28, 2018 in Tempe, Arizona.

U.S. Senate candidate U.S. Rep. Martha McSally (R-AZ) speaks during her primary election night gathering at Culinary Drop Out at The Yard on August 28, 2018 in Tempe, Arizona. Justin Sullivan—Getty Images

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Nov 13, 2018 4:43 PM UTC

On Monday, Republican Senate candidate [Martha McSally](http://time.com/5386455/martha-mcsally-john-mccain-doug-ducey-appointment/) of Arizona officially conceded in her bid for the office, sharing a video congratulating her Democratic opponent [Kyrsten Sinema](http://time.com/5452894/kyrsten-sinema-wins-arizona-senate/) for winning the tight race.

But the real star of her concession video is McSally’s dog Boomer, a delightfully unbothered golden retriever who upstages McSally with his blissful, tongue-lolling presence, sitting upright next to her on the couch and making a play for a handshake.

“I just called Kyrsten Sinema and congratulated her on becoming Arizona’s first female senator after a hard-fought battle. I wish her all success as she represents Arizona in the Senate,” McSally said, all the while petting her pleased pup.

It was a [closely-watched contest](http://time.com/5444385/arizona-senate-kyrsten-sinema-win-midterms/), and the vote-tallying dragged out nearly a full week after polls closed. But in the end Sinema, a three-term Congresswoman and former social worker, beat out McSally, the first female Air Force pilot to fly in combat.

Despite the partisan politics of the campaign, there’s one thing everyone can get behind: McSally’s dog. As she has previously [shared on Facebook](https://www.facebook.com/RepMcSally/videos/my-golden-retriever-boomer-is-a-rescue-dog-but-in-many-ways-we-rescued-each-othe/2037257053160533/), Boomer is a rescue dog. “In many ways we rescued each other,” she has said of him. “I was grieving the loss of my former golden, Penelope, when Boomer came into my life.” She has brought Boomer [to campaign rallies](https://twitter.com/marthamcsally/status/1059646303074840576) and even had him [in the running](https://www.facebook.com/RepMcSally/posts/my-golden-retriever-boomer-is-in-the-running-for-the-cutest-dog-on-capitol-hill-/2034436420109263/) in the “Cutest Dog on Capitol Hill” competition in 2017.


> [](https://twitter.com/MarthaMcSally/status/1062144676822577152)

Luckily for all of us, an appreciation of Boomer is not determined by party politics.

> [](https://twitter.com/largecoarsefern/status/1062308493942841351)

> [](https://twitter.com/jbillinson/status/1062148753405214720)


> [](https://twitter.com/fivefifths/status/1062149005373853696)

> [](https://twitter.com/GideonResnick/status/1062147344043520000)

> [](https://twitter.com/morganewill/status/1062375514697056264)


> [](https://twitter.com/IAmGrantMullins/status/1062330520896487424)

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