--- description: Forget about Tide Pods; Now you can get Tide detergent delivered right to your doorstep in a shoe box. title: Why Tide Detergent Will Come in a Shoe Box image: https://static.time.com/v3/assets/bltea6093859af6183b/blt4d6f0110c6a4cdfe/69893ecd97cdff38bc6b6afe/tide-shoe-box.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # Here's Why Tide Detergent Is Going to Come in a Shoe Box  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Nov 12, 2018 4:02 PM CUT  Procter & Gamble Co. Tide free & gentle brand laundry detergent is arranged for a photograph in Princeton, Illinois, U.S., on Tuesday, Oct. 16, 2018. Procter & Gamble Co. Tide free & gentle brand laundry detergent is arranged for a photograph in Princeton, Illinois, U.S., on Tuesday, Oct. 16, 2018.Daniel Acker/Bloomberg via Getty Images  by [Megan McCluskey](/author/megan-mccluskey/)  ## Megan McCluskey Update your preferences in [Account Settings](/account/preferences/) Close Staff Writer Nov 12, 2018 4:02 PM CUT Forget about [Tide Pods](http://time.com/5104225/tide-pod-challenge/ "undefined"); Now you can get [Tide detergent](http://business.time.com/2012/03/14/people-are-stealing-tide-detergent-and-using-it-to-buy-drugs/ "undefined") delivered right to your [doorstep](http://time.com/money/3059860/marijuana-delivery-startup-uber-san-francisco/ "undefined") in a shoe box. In an effort to keep up with the growing demand for online deliveries, Tide’s parent company Procter & Gamble has launched the “Tide Eco-Box,” an eco-friendly container complete with a twist-to-open detergent valve, pull-out stand and measuring cup. Shipping the Tide Eco-Box even uses 60% less plastic than delivering an equivalent 150-ounce bottle of Tide, according to [CNN](https://www.cnn.com/2018/11/10/business/tide-laundry-detergent-procter-and-gamble/index.html "undefined"), which means customers who purchase the new box can join the effort to save the environment by simply doing their laundry. “Its size is perfect for the e-commerce supply chain,” said [David Luttenberger](http://www.mintel.com/team/dluttenberger "undefined"), global packaging director at market research firm Mintel. “It’s an easy package for nearly any consumer to pick it up, manipulate the opening features, and dispense from.” > [](https://twitter.com/CNNBusiness/status/1061381764650885126) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5451850/tide-eco-box/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5451850/tide-eco-box/"},"headline":"Here's Why Tide Detergent Is Going to Come in a Shoe Box","datePublished":"2018-11-12T16:02:37.000Z","dateModified":"2026-04-13T07:55:56.105Z","description":"Forget about Tide Pods","url":"https://time.com/5451850/tide-eco-box/","keywords":["Newsfeed","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d6f0110c6a4cdfe/69893ecd97cdff38bc6b6afe/tide-shoe-box.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt4d6f0110c6a4cdfe/69893ecd97cdff38bc6b6afe/tide-shoe-box.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Tide-Shoe-Box","caption":"Procter & Gamble Co. Tide free & gentle brand laundry detergent is arranged for a photograph in Princeton, Illinois, U.S., on Tuesday, Oct. 16, 2018.","creditText":"Daniel Acker/Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5451850/tide-eco-box/","name":"Here's Why Tide Detergent Is Going to Come in a Shoe Box"}}]}] ```