--- title: Watch China's 'AI News Anchor' Make an Eerie Debut description: The non-human, artificial intelligence news anchor made "his" broadcast debut on China'a state-run Xinhua news agency canonical: https://time.com/5450141/china-xinhua-artificial-intelligence-news-anchor/ author: Eli Meixler article:opinion: false article:content_tier: free article:published_time: 2018-11-09T09:12:21.000Z article:modified_time: 2026-04-13T07:55:54.399Z og:title: Watch China's 'AI News Anchor' Make an Eerie Debut og:description: Xinhua boasted its human-looking anchor is capable of working 24 hours per day og:url: https://time.com/5450141/china-xinhua-artificial-intelligence-news-anchor/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c2ff918a7b5a703/69893ead457a52e0e9d5fd72/gettyimages-1064556590.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 og:image:width: 1024 og:image:height: 576 og:image:alt: 5th World Internet Conference - Day One og:type: article twitter:card: summary_large_image twitter:title: Watch China's 'AI News Anchor' Make an Eerie Debut twitter:description: Xinhua boasted its human-looking anchor is capable of working 24 hours per day twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt7c2ff918a7b5a703/69893ead457a52e0e9d5fd72/gettyimages-1064556590.jpg?branch=production&width=1024&quality=75&auto=webp&crop=16:9 ---  # China's State-Run Media Unveils 'AI Anchors' to Read the News > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. by [Eli Meixler](https://time.com/author/eli/) ## Eli Meixler Nov 9, 2018 9:12 AM UTC  An Artificial intelligence (AI) host is seen on the screen during 'Light of Internet' Expo of the 5th World Internet Conference in Wuzhen, China on Nov. 7, 2018. An Artificial intelligence (AI) host is seen on the screen during 'Light of Internet' Expo of the 5th World Internet Conference in Wuzhen, China on Nov. 7, 2018. Du Yang—China News Service/VCG/Getty Images by [Eli Meixler](https://time.com/author/eli/) ## Eli Meixler Nov 9, 2018 9:12 AM UTC China claims to have created the world’s first [non-human news anchor](http://www.xinhuanet.com/english/2018-11/08/c%5F137591813.htm) and debuted the new virtual host on state-run Xinhua news agency Wednesday. The so-called “Artificial Intelligence Anchor” was developed by Xinhua in conjunction with Chinese search engine Sogou.com and is based on images of real, human news presenters, Xinhua reports. The novel newsreader was introduced at the World Internet Conference in Wuzhen, China in artificial intelligence’s eerie foray into the television news industry. “This is my very first day in Xinhua news agency,” the AI anchor said in the inaugural broadcast, noting that “the development of the media industry calls for continuous innovation and deep integration with the international advanced technologies.” In a not-so human touch, “he” also promised “to work tirelessly to keep you informed as texts will be typed into my system uninterrupted.” > [](https://twitter.com/XHNews/status/1060161714123984901) The AI system uses the base image of a real newscaster, with [machine learning](https://www.scmp.com/tech/innovation/article/2172235/xinhua-news-agency-debuts-ai-anchors-partnership-search-engine-sogou) technology recreating realistic speech patterns and facial movements akin to human counterparts, the South China Morning _Post_ reports. The effect is similar to that of a [digital puppet](https://www.theverge.com/2018/11/8/18074806/ai-news-anchor-china-xinhua-digital-composite), according to an analysis by tech news site The Verge. A synthesized voice emits news scripts from an almost-human visage. Xinhua said the virtual anchor was already “[a member](http://www.xinhuanet.com/english/2018-11/08/c%5F137591813.htm) of \[the\] reporting team” and boasted that its new hire is capable of working “24 hours a day…reducing news production costs and improving efficiency.” It will also be capable of “learning” from live broadcast videos, according to Xinhua. The AI anchor isn’t the only instance of a virtual human making its way into the real world. [Holographic projections](http://time.com/4380122/hologram-karaoke/) of celebrities and musicians — some of them [long-deceased](http://time.com/4029084/billie-holiday-apollo-hologram/) — have also become [increasingly common](http://time.com/4032317/whitney-houston-hologram/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5450141/china-xinhua-artificial-intelligence-news-anchor/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5450141/china-xinhua-artificial-intelligence-news-anchor/"},"headline":"China's State-Run Media Unveils 'AI Anchors' to Read the News","datePublished":"2018-11-09T09:12:21.000Z","dateModified":"2026-04-13T07:55:54.399Z","description":"Xinhua boasted its virtual anchor is capable of working 24 hours per day","url":"https://time.com/5450141/china-xinhua-artificial-intelligence-news-anchor/","keywords":["Newsfeed","China","onetime","overnight"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c2ff918a7b5a703/69893ead457a52e0e9d5fd72/gettyimages-1064556590.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eli Meixler","jobTitle":null,"url":"https://time.com/author/eli/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt7c2ff918a7b5a703/69893ead457a52e0e9d5fd72/gettyimages-1064556590.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"5th World Internet Conference - Day One","caption":"5th World Internet Conference - Day One","creditText":"Du Yang—China News Service/VCG/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5450141/china-xinhua-artificial-intelligence-news-anchor/","name":"China's State-Run Media Unveils 'AI Anchors' to Read the News"}}]}] ```