--- title: That Viral Photo Was Not Justin Bieber Eating a Burrito description: A viral photo that is most definitely not Justin Bieber eating a burrito sideways has sparked an internet debate about the correct approach. canonical: https://time.com/5435824/fake-justin-bieber-burrito/ author: Ashley Hoffman article:opinion: false article:content_tier: free article:published_time: 2018-10-29T17:10:25.000Z article:modified_time: 2026-04-13T07:55:40.925Z og:title: Great News, Internet. It Looks Like Justin Bieber Knows How to Eat a Burrito After All og:description: People are outraged og:url: https://time.com/5435824/fake-justin-bieber-burrito/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Great News, Internet. It Looks Like Justin Bieber Knows How to Eat a Burrito After All twitter:description: People are outraged twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Great News, Internet. It Looks Like Justin Bieber Knows How to Eat a Burrito After All by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Oct 29, 2018 5:10 PM UTC by [Ashley Hoffman](https://time.com/author/ashley-hoffman/) ## Ashley Hoffman Oct 29, 2018 5:10 PM UTC The truth behind the photo of a guy on a bench eating a burrito sideways that the internet guessed was [Justin Bieber](http://time.com/4816510/justin-bieber-water-bottle-despacito/) has been revealed — and it’s good news for Beliebers. It’s definitely not him. In fact, a company called Yes Theory took credit for hiring a man who identifies himself as Brad Sousa, a [Justin Bieber](http://time.com/4885448/justin-bieber-purpose-tour-canceled/) [doppelgänger,](http://time.com/4845673/ryan-gosling-doppelganger/) and staging various engineered-to-go-viral scenarios after flying him out to L.A. And while everyone was not convinced by the stunt…. > [](https://twitter.com/freidafeminist1/status/1055646057575649280) > [](https://twitter.com/dirtyblxnde/status/1055822800068468736) > [](https://twitter.com/GomezJames/status/1055822228175110145) It still worked, as headlines about the man’s alternative approach to the rice-stuffed staple arrived and enemy lines were drawn. The lookalike’s face was somewhat obscured by the real matter at hand: the food item, and how it was handled. So after surfacing on Reddit, the photo of the “imposter” in a beanie digging into some kind of wrap turned the internet into a house divided over the right way to eat a burrito. The internet and the media alike had a message to deliver to an innocent guy on a bench enjoying some food: [you’re doing it wrong](http://time.com/5326439/twitter-pbj-debate/). Because the subject of the photo deigned to take a healthy bite from the middle section of the delicacy that may or may not be a burrito, the backlash was swift. People felt extremely strongly that [this guy](http://time.com/collection-post/4566823/top-10-things-the-internet-couldnt-stop-talking-about/) has it all wrong when it comes to enjoying whatever it was that he was eating. One Twitter user wrote, “Justin Bieber thinks burritos are harmonicas.” > [](https://twitter.com/broazay/status/1055489655267868679) > [](https://twitter.com/JackF0rr3st/status/1055820641444786181) A few defenders did stand up for occasions when things fall apart, and you need to get a little animalistic with it. > [](https://twitter.com/KaleighRogers/status/1055514671825018882) But people really just wanted to be outraged at the move. > [](https://twitter.com/Jonathan%5FSmth/status/1055564370598682626) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5435824/fake-justin-bieber-burrito/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5435824/fake-justin-bieber-burrito/"},"headline":"Great News, Internet. 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