--- title: Charmed Reboot on The CW: TV Review description: Charmed is back, and it's hell-bent on courting an audience of Gen Z feminists. canonical: https://time.com/5423363/charmed-reboot-review/ author: Judy Berman article:opinion: false article:content_tier: free article:published_time: 2018-10-13T15:19:59.000Z article:modified_time: 2026-02-23T21:44:05.719Z article:section: Entertainment og:title: The 'Charmed' Reboot Is So Political, It Forgot to Be Fun og:description: A new version of the '90s witch drama is hell-bent on courting Gen Z feminists. og:url: https://time.com/5423363/charmed-reboot-review/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3c4f5d58f7f79254/69893c46ab6d776bbe6b3e44/charmed-pilot-the-cw-sisters1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2048 og:image:height: 1152 og:image:alt: Charmed Pilot The CW Sisters og:type: article twitter:card: summary_large_image twitter:title: The 'Charmed' Reboot Is So Political, It Forgot to Be Fun twitter:description: A new version of the '90s witch drama is hell-bent on courting Gen Z feminists. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt3c4f5d58f7f79254/69893c46ab6d776bbe6b3e44/charmed-pilot-the-cw-sisters1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The CW's _Charmed_ Reboot Is So Political, It Forgot to Be Fun > Sponsored content. 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Terms and conditions apply. * Savings buckets are a feature of Ally Bank's Savings Account. * No ATM fees from Ally Bank at Allpoint and Moneypass ATMs plus we reimburse for fees charged by other ATM owners nationwide up to $10 per statement cycle. * Early direct deposit offers eligible direct deposits up to two days sooner. * Spending buckets are a feature of Ally Bank's Spending Account.  by [Judy Berman](https://time.com/author/judy-berman/)  ## Judy Berman TV Critic Oct 13, 2018 3:19 PM UTC  Screen grab from the pilot episode of Charmed. Pictured (L-R): Sarah Jeffery as Maggie Vera, Madeleine Mantock as Macy Vaughn, Rupert Evans as Harry Greenwood and Melonie Diaz as Mel Vera Screen grab from the pilot episode of Charmed. Pictured (L-R): Sarah Jeffery as Maggie Vera, Madeleine Mantock as Macy Vaughn, Rupert Evans as Harry Greenwood and Melonie Diaz as Mel VeraThe CW  by [Judy Berman](https://time.com/author/judy-berman/)  ## Judy Berman TV Critic Oct 13, 2018 3:19 PM UTC There’s nothing new about the politicization of witches. They’ve been a barometer for American society’s attitudes toward women since, well, 17th-century Salem. Hundreds of years later, the archetype evolved into a pop-cultural referendum on feminism in particular. While the 1960s brought the adorable domestic subversions of Samantha Stephens on _Bewitched_, the liberated _Witches of Eastwick_ coincided with a transition from the early-’80s porn wars to the sex-positive feminism that reigned in the ’90s. Witches dominated the latter decade, from the teen outcasts of _The Craft_ to ABC’s plucky Sabrina Spellman to _Hocus Pocus_’ campy coven. In 1998, Aaron Spelling got in on the trend with _Charmed_. Three sisters who owned a nightclub and wore going-out tops to fight demons, the drama’s Charmed Ones were yet another sign of the times. Twenty years later, witches are back (see: [_The Witch_](http://time.com/4226147/review-the-witch-new-england-folktale/), [_American Horror Story: Coven_](http://entertainment.time.com/2013/10/09/tv-tonight-american-horror-story-coven/), _The Love Witch_, Netflix’s upcoming _Chilling Adventures of Sabrina_) and so is _Charmed_. Premiering Oct. 14 on the CW, the reboot is very obviously courting the Gen Z feminist zeitgeist. Following the death of their women’s studies professor mother, Marisol (Valerie Cruz), three half-sisters—all young women of color—learn that she was a witch. And it turns out they’re witches, too; Marisol had just temporarily bound their powers so that they could grow up like garden-variety humans. But with Mom out of the picture, the trio’s abilities are suddenly activated. While the original sisters had aspirational jobs in creative industries, the lives of their 2018 counterparts revolve around the university where Marisol taught. The baby of the family, Maggie (Sarah Jeffery), is a wide-eyed freshman who worries that her witch commitments will prove incompatible with sorority life. A grad student with a detective girlfriend (Ellen Tamaki), middle child Mel (Melonie Diaz) embraces both the “angry feminist” label and the matriarchal tradition that witchcraft represents. Only after their mother’s death do Mel and Maggie learn that they have an older half-sister, Macy (Madeleine Mantock), a molecular geneticist who works in the college’s labs and harbors a scientist’s skepticism about the supernatural. When they team up, the triad’s powers are unparalleled. Schooling them in the ways of Wicca is Rupert (Harry Greenwood), a bookish British guardian angel in the vein of Giles from _Buffy the Vampire Slayer_. He has just taken over for Marisol as chair of the women’s studies department, and his appointment raises the hackles of Mel, who is furious to see a “cis male” given the position. Her first encounter with Rupert reveals just how relentlessly woke the new _Charmed_ wants to be: His claim to legitimacy, you see, is that he’s been retweeted by Roxane Gay. If you don’t [follow the feminist author on Twitter](https://twitter.com/rgay), take your confusion as a hint that you’re not part of the show’s target audience. Though the reboot looks like it will stick close to the original’s monster-of-the-week format, its overarching themes are ripped from 2018’s front-page headlines. And that would have been fine if the driving forces behind it, executive producers Jessica O’Toole, Amy Rardin, and Jennie Snyder Urman, trusted their young viewers enough to make the political commentary less thuddingly obvious. Centered around a creepy professor who is reinstated after a skewed sexual misconduct investigation, the pilot finds Mel posting “Time’s Up” flyers with his face on them around campus. You can guess who the demons are based on who seems baffled by the idea of continuous consent. And in the most ham-fisted moment of the episode, Rupert not only reads a prophecy detailing a cataclysmic moment “when the weakest of men reaches ill-gotten glory” but provides an unnecessary translation: “Suffice to say it’s your current president.” The intentions behind _Charmed_ were clearly pure. Lively performances from Diaz and Jeffery make the pilot significantly more fun than it could have been. Yet the series is especially disappointing coming from Urman, the mind behind the CW’s excellent _Jane the Virgin_, which has tackled such issues as immigration and abortion without sacrificing character development or forsaking its thrilling telenovela twists. Though they’re grounded in progressive values—feminism, anti-racism, diverse representation—shows like _Jane_ are first and foremost solidly constructed stories that provoke thought. To see what well-meaning propaganda masquerading as entertainment actually looks like, look no further than _Charmed_. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5423363/charmed-reboot-review/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5423363/charmed-reboot-review/"},"headline":"The CW's Charmed Reboot Is So Political, It Forgot to Be Fun","datePublished":"2018-10-13T15:19:59.000Z","dateModified":"2026-02-23T21:44:05.719Z","description":"In the most ham-fisted moment of the pilot, a character not only reads a prophecy detailing a cataclysmic moment “when the weakest of men reaches ill-gotten glory” but provides a translation: “Suffice to say it’s your current president.”","url":"https://time.com/5423363/charmed-reboot-review/","keywords":["Television"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3c4f5d58f7f79254/69893c46ab6d776bbe6b3e44/charmed-pilot-the-cw-sisters1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Judy Berman","jobTitle":"TV Critic","url":"https://time.com/author/judy-berman/"}],"articleSection":"Entertainment","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt3c4f5d58f7f79254/69893c46ab6d776bbe6b3e44/charmed-pilot-the-cw-sisters1.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Charmed Pilot The CW Sisters","caption":"Screen grab from the pilot episode of Charmed. 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