--- description: Korean sensation BTS became the first K-pop group to deliver a speech at the United Nations General Assembly title: BTS Appeals to Youth in First U.N. Speech by a K-Pop Act image: https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # 'I Was Lucky I Didn't Give It All Up': K-Pop Band BTS Addresses the United Nations by [Eli Meixler](/author/eli/) ## Eli Meixler Update your preferences in [Account Settings](/account/preferences/) Close Sep 25, 2018 9:23 AM CUT  Korean K-pop band 'BTS' perform on "Jimmy Kimmel Live" in Los Angeles, Calif. on on Nov. 15, 2017. Korean K-pop band 'BTS' perform on "Jimmy Kimmel Live" in Los Angeles, Calif. on on Nov. 15, 2017.RB/Bauer-Griffin—GC Images/Getty Images by [Eli Meixler](/author/eli/) ## Eli Meixler Update your preferences in [Account Settings](/account/preferences/) Close Sep 25, 2018 9:23 AM CUT Korean musical sensation BTS became the first K-pop group to [deliver a speech](https://www.unicef.org/press-releases/we-have-learned-love-ourselves-so-now-i-urge-you-speak-yourself "undefined") at the United Nations General Assembly this week. Leader of the seven-member boy band Kim Nam Joon spoke Monday on the importance of believing in yourself and not yielding to social pressure. His bandmates, dressed in somber suits rather than their typical flashy costumes, backed up his impassioned plea. “Even after making the decision to join BTS, there were a lot of hurdles. Some people might not believe but, most people thought we were hopeless, and sometimes I just wanted to quit,” Kim said Monday at the launch of “[Generation Unlimited](https://www.unicef.org.uk/press-releases/world-leaders-unite-under-new-initiative-to-provide-quality-education-and-training-for-young-people/ "undefined"),” a program to increase youth education and empowerment. “I was very lucky that I didn’t give it all up,” he added. BTS has become one of the most [popular musical acts](http://time.com/5377307/nicki-minaj-bts-idol/ "undefined") in the world since debuting in 2013\. Their appeal has increasingly extended into the U.S. In May, their album _Love Yourself: Tear_ became the [first K-pop record](http://time.com/5292964/korean-boyband-bts-k-pop-billboard-200 "undefined") to top the Billboard charts. The previous month, BTS was the first Korean act to [perform](http://time.com/5362005/k-pop-bts-stadium-show-us-love-yourself-tour/ "undefined") in an American stadium. **Read more**: [_K-Pop Group BTS Wins TIME 100 Reader Poll_](http://time.com/5241905/time-100-reader-poll-2018-winner/ "undefined") The boy band’s previous forays into humanitarian work have also proved popular. Last year, BTS’s partnered with the Korean Committee for UNICEF for the anti-violence, [“Love Myself” campaign.](https://www.love-myself.org/eng/home/ "undefined") The initiative has so far raised over $1 million. During his UN address, Kim discussed his life and the band’s ascent to mega-stardom, but also kept the spotlight on self-confidence. “We have learned to love ourselves, so now I urge you to ‘speak yourself,'” he said. “No matter who you are, where you’re from, your skin color, gender identity: speak yourself.” After the speech, which was attended by U.N. Secretary-General António Guterres, BTS [performed](https://www.cbsnews.com/news/k-pop-boy-band-bts-beyond-the-scene-bangtan-boys-united-nations-general-assembly-generation-debate/ "undefined") at a “Generation Unlimited” event, CBS reports. BTS Appeals to Youth in First U.N. Speech by a K-Pop Act ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5405422/bts-k-pop-united-nations-address/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5405422/bts-k-pop-united-nations-address/"},"headline":"'I Was Lucky I Didn't Give It All Up': K-Pop Band BTS Addresses the United Nations","datePublished":"2018-09-25T09:23:50.000Z","dateModified":"2026-04-13T07:55:03.143Z","description":"The bandleader spoke at the launch of \"Generation Unlimited,\" a program to increase youth education and empowerment","url":"https://time.com/5405422/bts-k-pop-united-nations-address/","keywords":["Newsfeed","United Nations","onetime","overnight"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eli Meixler","jobTitle":null,"url":"https://time.com/author/eli/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Celebrity Sightings In Los Angeles - November 15, 2017","caption":"Celebrity Sightings In Los Angeles - November 15, 2017","creditText":"RB/Bauer-Griffin—GC Images/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5405422/bts-k-pop-united-nations-address/","name":"'I Was Lucky I Didn't Give It All Up': K-Pop Band BTS Addresses the United Nations"}}]}] ```