--- title: BTS Appeals to Youth in First U.N. Speech by a K-Pop Act description: Korean sensation BTS became the first K-pop group to deliver a speech at the United Nations General Assembly canonical: https://time.com/5405422/bts-k-pop-united-nations-address/ author: Eli Meixler article:opinion: false article:content_tier: free article:published_time: 2018-09-25T09:23:50.000Z article:modified_time: 2026-04-13T07:55:03.143Z og:title: BTS Appeals to Youth in First U.N. Speech by a K-Pop Act og:description: The bandleader spoke about the importance of self-confidence og:url: https://time.com/5405422/bts-k-pop-united-nations-address/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 3100 og:image:height: 1744 og:image:alt: Celebrity Sightings In Los Angeles - November 15, 2017 og:type: article twitter:card: summary_large_image twitter:title: BTS Appeals to Youth in First U.N. Speech by a K-Pop Act twitter:description: The bandleader spoke about the importance of self-confidence twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'I Was Lucky I Didn't Give It All Up': K-Pop Band BTS Addresses the United Nations > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. by [Eli Meixler](https://time.com/author/eli/) ## Eli Meixler Sep 25, 2018 9:23 AM UTC  Korean K-pop band 'BTS' perform on "Jimmy Kimmel Live" in Los Angeles, Calif. on on Nov. 15, 2017. Korean K-pop band 'BTS' perform on "Jimmy Kimmel Live" in Los Angeles, Calif. on on Nov. 15, 2017. RB/Bauer-Griffin—GC Images/Getty Images by [Eli Meixler](https://time.com/author/eli/) ## Eli Meixler Sep 25, 2018 9:23 AM UTC Korean musical sensation BTS became the first K-pop group to [deliver a speech](https://www.unicef.org/press-releases/we-have-learned-love-ourselves-so-now-i-urge-you-speak-yourself) at the United Nations General Assembly this week. Leader of the seven-member boy band Kim Nam Joon spoke Monday on the importance of believing in yourself and not yielding to social pressure. His bandmates, dressed in somber suits rather than their typical flashy costumes, backed up his impassioned plea. “Even after making the decision to join BTS, there were a lot of hurdles. Some people might not believe but, most people thought we were hopeless, and sometimes I just wanted to quit,” Kim said Monday at the launch of “[Generation Unlimited](https://www.unicef.org.uk/press-releases/world-leaders-unite-under-new-initiative-to-provide-quality-education-and-training-for-young-people/),” a program to increase youth education and empowerment. “I was very lucky that I didn’t give it all up,” he added. BTS has become one of the most [popular musical acts](http://time.com/5377307/nicki-minaj-bts-idol/) in the world since debuting in 2013\. Their appeal has increasingly extended into the U.S. In May, their album _Love Yourself: Tear_ became the [first K-pop record](http://time.com/5292964/korean-boyband-bts-k-pop-billboard-200) to top the Billboard charts. The previous month, BTS was the first Korean act to [perform](http://time.com/5362005/k-pop-bts-stadium-show-us-love-yourself-tour/) in an American stadium. **Read more**: [_K-Pop Group BTS Wins TIME 100 Reader Poll_](http://time.com/5241905/time-100-reader-poll-2018-winner/) The boy band’s previous forays into humanitarian work have also proved popular. Last year, BTS’s partnered with the Korean Committee for UNICEF for the anti-violence, [“Love Myself” campaign.](https://www.love-myself.org/eng/home/) The initiative has so far raised over $1 million. During his UN address, Kim discussed his life and the band’s ascent to mega-stardom, but also kept the spotlight on self-confidence. “We have learned to love ourselves, so now I urge you to ‘speak yourself,'” he said. “No matter who you are, where you’re from, your skin color, gender identity: speak yourself.” After the speech, which was attended by U.N. Secretary-General António Guterres, BTS [performed](https://www.cbsnews.com/news/k-pop-boy-band-bts-beyond-the-scene-bangtan-boys-united-nations-general-assembly-generation-debate/) at a “Generation Unlimited” event, CBS reports. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5405422/bts-k-pop-united-nations-address/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5405422/bts-k-pop-united-nations-address/"},"headline":"'I Was Lucky I Didn't Give It All Up': K-Pop Band BTS Addresses the United Nations","datePublished":"2018-09-25T09:23:50.000Z","dateModified":"2026-04-13T07:55:03.143Z","description":"The bandleader spoke at the launch of \"Generation Unlimited,\" a program to increase youth education and empowerment","url":"https://time.com/5405422/bts-k-pop-united-nations-address/","keywords":["Newsfeed","United Nations","onetime","overnight"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Eli Meixler","jobTitle":null,"url":"https://time.com/author/eli/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt612dd9361254d35c/69893b0b457a52dea3d5f771/gettyimages-874869174.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Celebrity Sightings In Los Angeles - November 15, 2017","caption":"Celebrity Sightings In Los Angeles - November 15, 2017","creditText":"RB/Bauer-Griffin—GC Images/Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5405422/bts-k-pop-united-nations-address/","name":"'I Was Lucky I Didn't Give It All Up': K-Pop Band BTS Addresses the United Nations"}}]}] ```