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title: A Shocking Approach to Eating Cake Sparked a Viral Debate
description: One woman&#x27;s confession of her unusual frosting-related consumption style has sparked a lively debate online about the right way to eat cake.
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author: Raisa Bruner
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article:published_time: 2018-09-17T17:16:03.000Z
article:modified_time: 2026-04-13T07:54:53.891Z
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# A Shocking Approach to Eating Cake Has Sparked an Important Viral Debate for Our Time

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> Last updated: August 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=e27a5c20-8047-4792-813e-a5f5490b40be&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency | Subscribers | Open rate |
| --- | --- | --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily | 540,000 | 45.6% |
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Source: TIME, August 2026. Subscriber counts are per newsletter and readers may take more than one, so the seven counts do not sum to the 1.1 million+ unique newsletter audience.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Highest open rate | 54.1%, Health Matters | TIME, August 2026 |
| Largest list | 540,000, The Brief | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
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*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=e27a5c20-8047-4792-813e-a5f5490b40be&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (daily health), Worth Your Time (culture, twice weekly), D.C. Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

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#### Who writes TIME's newsletters?

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#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

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![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Sep 17, 2018 5:16 PM UTC

![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Raisa Bruner](https://time.com/author/raisa-bruner/)


![Raisa Bruner](https://static.time.com/v3/assets/bltea6093859af6183b/blt7115d86fab01279f/698938c17cdbacff0cd5dc5b/r_bruner-web-resized.jpg?branch=production&width=96&quality=75&auto=webp)

## Raisa Bruner


Sep 17, 2018 5:16 PM UTC

Let them eat cake — however they want to. That’s the takeaway after the internet came alive this weekend when comedian [Chelsea Peretti](http://time.com/4660995/chelsea-peretti-jordan-peele-pregnant/) shared her unusual approach to cake consumption. In a post shared on both Instagram and Twitter, the [_Brooklyn Nine-Nine_](http://time.com/5275173/nbc-fox-brooklyn-nine-nine-cancel/) actress posted a photo of what was, presumably, once a decadent slice of three-layer [chocolate cake](http://time.com/4736600/trump-cake-syria-reactions/). But instead of eating the cake in all its frosted glory, Peretti had eaten only the cake portions — leaving the frosting intact and untouched on the plate.

“This is how I eat cake,” she wrote on the photo. “Not that into frosting.”

While many were aghast at her staunch resistance to the sweeter part of the dessert, others felt she was a much-needed voice in the battle against icing. Her tweet racked up over 50 thousand retweets, while the Instagram post got nearly 80 thousand likes (and nearly three thousand comments, too), proving to be a definite conversation starter and polarizing topic for her fans and followers.

After all, as at least one commenter noted, if she’s going to avoid the frosting, she might as well just eat a muffin. Then again, leaving the frosting means that someone else with more of a sweet tooth could team up and complement the consumption style. Clearly, this is a complex issue.

> [](https://twitter.com/chelseaperetti/status/1040826388238917632)


> [](https://twitter.com/ashleyn1cole/status/1040934121638428674)

> [](https://twitter.com/missbreton/status/1040939823744344064)


> [](https://twitter.com/jason%5Fchadney/status/1040981175379091457)

> [](https://twitter.com/ColleenW1230/status/1041099659035521025)

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