--- title: How to Pronounce the Apple iPhone XS and XR description: Here's how you should be pronouncing the name for Apple's new iPhone XS, the latest addition to the lineup of smartphones. canonical: https://time.com/5394213/how-to-pronounce-iphone-xs/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-09-12T18:36:04.000Z article:modified_time: 2023-12-12T17:40:16.000Z og:title: This Is How to Pronounce the New iPhone XS and XR og:description: Here's the right way to refer to the brand new iPhone XS, XS Max and XR og:url: https://time.com/5394213/how-to-pronounce-iphone-xs/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta1989e6a06f11b54/69893a13096a9485a36a36e5/iphone-xs-apple-event.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: Apple Debuts Latest Products og:type: article twitter:card: summary_large_image twitter:title: This Is How to Pronounce the New iPhone XS and XR twitter:description: Here's the right way to refer to the brand new iPhone XS, XS Max and XR twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blta1989e6a06f11b54/69893a13096a9485a36a36e5/iphone-xs-apple-event.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # This Is How to Pronounce the New iPhone Xs and Xr Correctly > Sponsored content. 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Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=52a4aa6b-2f2c-4141-9d16-616a42e6cec3&cr=time-nl-network-2026q3-v1)  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Dec 12, 2023 5:40 PM UTCPublished: Sep 12, 2018 6:36 PM UTC  Tim Cook, chief executive officer of Apple, speaks during an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California. Apple is expected to announce new iPhones with larger screens as well as other product upgrades. Tim Cook, chief executive officer of Apple, speaks during an Apple event at the Steve Jobs Theater at Apple Park on September 12, 2018 in Cupertino, California. Apple is expected to announce new iPhones with larger screens as well as other product upgrades. Justin Sullivan—Getty Images  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Updated: Dec 12, 2023 5:40 PM UTCPublished: Sep 12, 2018 6:36 PM UTC On Wednesday, [Apple](http://time.com/5394127/tim-cook-twitter/) unveiled their latest lineup of tech products — including a new generation of [iPhones](http://time.com/5380371/iphone-apple-rumors/). Dubbed the iPhone XS, the new additions to the smartphone family feature a number of technological improvements. But how do you pronounce “XS?” Be careful: following in Apple tradition over the years, the X is actually a Roman numeral. So it’s pronounced ten, as in the number — and followed by S, as in the letter. (Think: “ten S.” Or, if you’re still coming down from the events of the recent [U.S. Open](http://time.com/money/5389836/naomi-osaka-womens-us-open-prize-money/), “tennis” is a good memory shortcut.) To make matters even more complicated, there’s an even bigger version of the iPhone XS with increased screen size that will be on offer as well. This one is the “XS Max,” as in maximum, pronounced “ten S max.” With a 6.5-inch screen, it’s one of the biggest smartphone models on the market in any brand. (The previous available oversized model, the iPhone 8 Plus, comes in at only 5.5 inches.) And finally, there’s the iPhone XR, which comes in a number of colors at a lower price point and has a new Liquid Retina display and 6.1 inch screen, but has the same camera as the XS and XS Max. Like its brethren, the XR is pronounced “ten R.” The new iPhones join an improved lineup of [Apple Watches](http://time.com/5392591/apples-new-health-focused-apple-watch-can-call-for-help-if-you-fall-down/) and more rolling out this fall. The XS and XS Max will be available in Apple Stores on Sept. 21 and available for online pre-order on Sept. 14, while the XR will be available for pre-order on Oct. 19 and ships on Oct. 26. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5394213/how-to-pronounce-iphone-xs/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5394213/how-to-pronounce-iphone-xs/"},"headline":"This Is How to Pronounce the New iPhone Xs and Xr Correctly","datePublished":"2018-09-12T18:36:04.000Z","dateModified":"2023-12-12T17:40:16.000Z","description":"No, it's not \"excess\"","url":"https://time.com/5394213/how-to-pronounce-iphone-xs/","keywords":["Newsfeed"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blta1989e6a06f11b54/69893a13096a9485a36a36e5/iphone-xs-apple-event.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blta1989e6a06f11b54/69893a13096a9485a36a36e5/iphone-xs-apple-event.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Apple Debuts Latest Products","caption":"Apple Debuts Latest Products","creditText":"Justin Sullivan—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https://time.com/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5394213/how-to-pronounce-iphone-xs/","name":"This Is How to Pronounce the New iPhone Xs and Xr Correctly"}}]}] ```