--- title: Dominos Ends Free Pizza Offer for People with Logo Tattoos description: The pizza chain has ended its offer of providing a lifetime of free pizza for people in Russia willing to get a tattoo of the Domino's logo. canonical: https://time.com/5388976/dominos-pizza-tattoos/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-09-06T18:02:27.000Z article:modified_time: 2026-08-04T07:47:14.155Z og:title: Domino's Ends Free Pizza Offer for People with Logo Tattoos og:description: The pizza chain had to close its promotion in Russia of a lifetime of free pizza og:url: https://time.com/5388976/dominos-pizza-tattoos/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Domino's Ends Free Pizza Offer for People with Logo Tattoos twitter:description: The pizza chain had to close its promotion in Russia of a lifetime of free pizza twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Domino's Ended That Free Pizza Offer for People Who Got Tattoos of Their Logo > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: How to Make Pizza Dough [Watch (HLS stream): How to Make Pizza Dough](https://cdn.jwplayer.com/manifests/pTtW4awY.m3u8) (0:52)  _Published 2016-04-06. Upgrade pizza night with this delicious homemade crust._  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 6, 2018 6:02 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Sep 6, 2018 6:02 PM UTC The siren song of [free pizza](http://time.com/money/5138086/national-pizza-day-2018-deals-free/) is strong. In Russia, in fact, it has turned out to be _too_ strong: due to overwhelming participation, [Domino’s](http://time.com/4526449/dominos-pizza-canoe-delivery/) Pizza has had to shut down an offer of 100 years of free pizza for customers who got the Domino’s logo as a [tattoo](http://time.com/4513291/free-burgers-for-life-tattoo/). [Vice reports](https://munchies.vice.com/en%5Fus/article/a3q57k/dominos-overwhelmed-by-huge-number-of-russians-willing-to-get-pizza-tattoos) that the Domino’s franchise for Russia offered up the special deal [about a week ago](https://themoscowtimes.com/news/russians-tat-up-for-a-lifetime-of-pizza-62776), [advertising it](https://vk.com/wall-108549341%5F13544) on the Russian version of Facebook. If a customer got the logo tattooed on their person, they would be eligible for up to 100 free pizzas every year for 100 years, effectively providing for a lifetime supply of cheesy pies, all gratis. (Or, rather, just for the cost of that initial ink.) But the promotion proved to be so popular, with hundreds of people [sharing](https://www.instagram.com/explore/tags/%D0%B4%D0%BE%D0%BC%D0%B8%D0%BD%D0%BE%D1%81%D0%BD%D0%B0%D0%B2%D1%81%D0%B5%D0%B3%D0%B4%D0%B0/) their fresh tats on social media to prove that they were ready to be walking, talking Domino’s billboards in exchange for their discount slices, that the offer was ended early after just a week. It was intended to run through October. [Local news](https://themoscowtimes.com/news/russians-tat-up-for-a-lifetime-of-pizza-62776) reports that Domino’s [sent out](https://vk.com/dominospizzarussia?w=wall-108549341%5F15078) an urgent update, warning people about to get tattoos that their permanent ink may not end up being worth it after the new cutoff date. As Vice points out, even with the newly limited number of participants — they’re sticking to just 350 lucky free pizza winners, apparently — fully taking advantage of the offer could end up costing Domino’s a pretty penny over the years. Based on this result, it’s probably safe to guess the promotion won’t be making its way to U.S. customers any time soon, for better or worse. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5388976/dominos-pizza-tattoos/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5388976/dominos-pizza-tattoos/"},"headline":"Domino's Ended That Free Pizza Offer for People Who Got Tattoos of Their Logo","datePublished":"2018-09-06T18:02:27.000Z","dateModified":"2026-08-04T07:47:14.155Z","description":"A lifetime supply of free pizza was too good to be true for everyone","url":"https://time.com/5388976/dominos-pizza-tattoos/","keywords":["Newsfeed","Food & Drink"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5388976/dominos-pizza-tattoos/","name":"Domino's Ended That Free Pizza Offer for People Who Got Tattoos of Their Logo"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"How to Make Pizza Dough","description":"Upgrade pizza night with this delicious homemade crust.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/pTtW4awY/poster.jpg?width=720","uploadDate":"2016-04-06T23:26:33.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/pTtW4awY.m3u8","embedUrl":"https://time.com/5388976/dominos-pizza-tattoos/","duration":"PT52S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5388976/dominos-pizza-tattoos/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```