<!-- mobian-agent-page publisher="time" canonical="https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/" -->

---
title: Dudeness Veet Ad Says Women Should be Hairless Or Else They're Dudes
description: "Don't risk dudeness," says new Veet ad, because having body hair is of course a uniquely male quality
canonical: https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/
author: Jessica Roy
article:opinion: false
article:content_tier: free
article:published_time: 2014-04-08T14:43:23.000Z
article:modified_time: 2026-04-13T07:08:37.825Z
og:title: New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes
og:description: "Don't risk dudeness," says new Veet ad, because having body hair is of course a uniquely male quality
og:url: https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
og:image:width: 1200
og:image:height: 675
og:image:alt: TIME
og:type: article
twitter:card: summary_large_image
twitter:title: New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes
twitter:description: "Don't risk dudeness," says new Veet ad, because having body hair is of course a uniquely male quality
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
---

# New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes

<!-- mobian-agent-ad sponsored="true" id="adb1c5f1-2ef3-4eda-a83d-78bb72c12075" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=adb1c5f1-2ef3-4eda-a83d-78bb72c12075&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=adb1c5f1-2ef3-4eda-a83d-78bb72c12075&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=adb1c5f1-2ef3-4eda-a83d-78bb72c12075&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=adb1c5f1-2ef3-4eda-a83d-78bb72c12075&cr=time-nl-network-2026q3-v1)

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->


by 

[Jessica Roy](https://time.com/author/jessica-roy/)


## Jessica Roy


Apr 8, 2014 2:43 PM UTC

by 

[Jessica Roy](https://time.com/author/jessica-roy/)


## Jessica Roy


Apr 8, 2014 2:43 PM UTC

Like a desire for human connection or a deep abiding love for Beyonce, we all have it: body hair. But if you’re a woman, you’re probably frequently made to feel unnatural about that universal fact. Now, a new series of ads from Veet, a hair removal cream, is delivering that backwards trope straight to your TV: according to Veet, if you have body hair, you’re actually a _dude_.

In the first ad, a man wakes up next to his girlfriend, but when he touches her stubbly legs–ones she “shaved yesterday”–he’s horrified to find that she’s turned into a man, all because her body did a thing that all bodies do: had hair on it.

In another spot, a woman tries to hail a taxi but finds out that in less than 24 hours her armpit hair has gone from nonexistent to a veritable follicle jungle, demonstrating both an unnecessary haterism towards women’s choices about body hair _and_ a warped understanding of how fast it takes said hair to actually grow.

Of course, whether or not you keep all your body hair or pay a scary lady to painfully rip it out of your skin is up to you–but being afraid of “dudeness” probably shouldn’t factor into that decision.

(h/t [Jezebel](http://jezebel.com/horrible-new-veet-ads-if-a-lady-has-hair-on-her-legs-1560720940))

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/"},"headline":"New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes","datePublished":"2014-04-08T14:43:23.000Z","dateModified":"2026-04-13T07:08:37.825Z","description":"\"Don't risk dudeness,\" says new Veet ad, because having body hair is of course a uniquely male quality","url":"https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/","keywords":["Newsfeed","Living","women","Advertising"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Jessica Roy","jobTitle":"","url":"https://time.com/author/jessica-roy/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/53583/new-veet-ads-shame-women-by-claiming-having-body-hair-makes-them-dudes/","name":"New Veet Ads Shame Women by Claiming Having Body Hair Makes Them Dudes"}}]}]
```