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---
title: Mayonnaise Ice Cream Incites Plenty of Disgust
description: The Internet is utterly grossed out by the prospect of mayonnaise-flavored ice cream and has taken to social media to share their outrage.
canonical: https://time.com/5350421/mayonnaise-ice-cream/
author: Cady Lang
article:opinion: false
article:content_tier: free
article:published_time: 2018-07-26T19:23:52.000Z
article:modified_time: 2026-04-13T07:54:03.282Z
og:title: Internet Is Disgusted With Mayonnaise Flavored Ice Cream
og:description: Would you try this?
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og:image:width: 2000
og:image:height: 1125
og:image:alt: Vanilla Ice Cream
og:type: article
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twitter:title: Internet Is Disgusted With Mayonnaise Flavored Ice Cream
twitter:description: Would you try this?
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blta8264b586aa4f543/6989366bdb29873249260463/mayonnaise-ice-cream-internet-twitter-reactions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# People Have Reacted Accordingly to Mayonnaise-Flavored Ice Cream's Debut

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Jul 26, 2018 7:23 PM UTC

![Vanilla Ice Cream](https://static.time.com/v3/assets/bltea6093859af6183b/blta8264b586aa4f543/6989366bdb29873249260463/mayonnaise-ice-cream-internet-twitter-reactions.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Vanilla ice cream in a bowl with a spoon on a wooden board

Vanilla ice cream in a bowl with a spoon on a wooden board ac\_bnphotos—Getty Images/iStockphoto

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Jul 26, 2018 7:23 PM UTC

The Internet functions as a veritable [breeding grounds for food debates](http://time.com/5065852/star-wars-last-jedi-reviews/), few of which was have been more heated than the disdain people had for a new mayonnaise-flavored [ice cream. ](http://time.com/5265714/pork-ice-cream/)

The debacle began when a Scottish ice cream parlor debuted the condiment-flavored sweet treat on their Instagram along with the caption, “Who knows a mayo addict?” According to a [_Today_](https://www.today.com/food/twitter-debates-whether-mayonnaise-ice-cream-wrong-t133882)interview with Kyle Gentleman_,_ the owner of the Falkirk, Scotland -based ice cream parlor ICE that came up with the idea for this mayonnaise flavor, the ice cream is a “full on hit of fat and cream followed with an eggy milky aftertaste.”

As might be expected, the Internet had many strong feelings about this mayonnaise-flavored offering and took to social media to share them.

> [](https://twitter.com/desusnice/status/1022217163149639680)

> [](https://twitter.com/deray/status/1022517780585869313)


> [](https://twitter.com/Dani1Time/status/1022236702591447040)

> [](https://twitter.com/GarcelleB/status/1022562248089264128)

> [](https://twitter.com/rickhogaboam/status/1022558016183263237)


> [](https://twitter.com/1LLSMITH/status/1022536526276829184)

> [](https://twitter.com/trshauddd/status/1022368762396397568)

However, this may have been the most memorable Twitter response to the controversy.

> [](https://twitter.com/MiracleWhip/status/1022113918116917248)

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