--- title: Jimmy Kimmel Tried to Make This the New Yanny Vs. Laurel description: As the debate over the "Yanny" vs. "Laurel" clip rages on, Jimmy Kimmel has a new pronunciation controversy for the Internet to argue over. canonical: https://time.com/5280738/jimmy-kimmel-yanny-laurel/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-05-17T15:02:28.000Z article:modified_time: 2026-04-13T07:52:54.958Z og:title: Jimmy Kimmel Tried to Make This the New Yanny Vs. Laurel og:description: "Nothing has ever mattered less than this" og:url: https://time.com/5280738/jimmy-kimmel-yanny-laurel/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9463ff637ef2c987/6989300997cdffce5c6b5300/screen-shot-2018-05-10-at-10-56-43-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 1653 og:image:height: 930 og:image:alt: jimmy-kimmel og:type: article twitter:card: summary_large_image twitter:title: Jimmy Kimmel Tried to Make This the New Yanny Vs. Laurel twitter:description: "Nothing has ever mattered less than this" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9463ff637ef2c987/6989300997cdffce5c6b5300/screen-shot-2018-05-10-at-10-56-43-am.png?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Yanny Vs. Laurel Has Jimmy Kimmel Contemplating How Perception Shapes Reality > Sponsored content. Supplied in partnership with TIME. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer May 17, 2018 3:02 PM UTC  YouTube  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer May 17, 2018 3:02 PM UTC As the debate over the [viral “Yanny” vs. “Laurel” clip](http://time.com/5278817/yanny-or-laurel-audio-clip-debate/)—where some listeners hear a deep male voice saying “Laurel” and others hear a [higher-pitched “Yanny”](http://time.com/5279727/yanny-laurel-original-clip/)—rages on, [Jimmy Kimmel](http://time.com/5276235/diane-keaton-jimmy-kimmel-kiss/) has a new pronunciation controversy for the Internet to argue over. During Wednesday’s episode of _Jimmy Kimmel Live!_, the host began by schooling viewers on how perception shapes our reality. “Whether you hear ‘Laurel’ or ‘Yanny’ there’s one thing I think we can all agree on—nothing has ever mattered less than this,” he joked. “Everybody has a different take but ultimately, it illustrates that what is real isn’t absolute. What we believe to be true depends on who we are, where we are, how we look at, other individual factors. What’s real to one person might not be real to another person.” Kimmel then enlisted his sidekick Guillermo to demonstrate this phenomenon by saying what was either the word “Joker” or “Yogurt”—depending on your reality, of course. Watch the full video below. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5280738/jimmy-kimmel-yanny-laurel/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5280738/jimmy-kimmel-yanny-laurel/"},"headline":"Yanny Vs. 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