--- title: Rihanna Went Incognito at Coachella 2018 in Gucci Balaclava description: Rihanna was almost unrecognizable at Coachella 2018, donning a stylish balaclava as a part of a weekend of epic outfits. canonical: https://time.com/5243025/rihanna-coachella-2018-fashion-pictures-mask/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-04-17T15:28:28.000Z article:modified_time: 2026-04-13T07:52:14.120Z og:title: Rihanna Went Incognito at Coachella with a Gucci Balaclava og:description: Could your faves ever? og:url: https://time.com/5243025/rihanna-coachella-2018-fashion-pictures-mask/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ab4298d588d9424/69892dd2ab6d7780516b263d/rihanna-coachella-2018-pictures.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Rihanna and PUMA Gear up for Summer '18 at Coachella og:type: article twitter:card: summary_large_image twitter:title: Rihanna Went Incognito at Coachella with a Gucci Balaclava twitter:description: Could your faves ever? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt8ab4298d588d9424/69892dd2ab6d7780516b263d/rihanna-coachella-2018-pictures.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna Was Almost Unrecognizable At Coachella > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=0362daa6-480b-4a78-b1e0-5c8965e550b1&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Apr 17, 2018 3:28 PM UTC  THERMAL, CA - APRIL 14: Rihanna attends the FentyXPUMA Drippin event launching the Summer '18 collection at Coachella on April 14, 2018 in Thermal, California. (Photo by Joe Scarnici/Getty Images for PUMA) THERMAL, CA - APRIL 14: Rihanna attends the FentyXPUMA Drippin event launching the Summer '18 collection at Coachella on April 14, 2018 in Thermal, California. (Photo by Joe Scarnici/Getty Images for PUMA) Joe Scarnici—Getty Images for PUMA  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Apr 17, 2018 3:28 PM UTC Leave it to [Rihanna](http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) to make a huge fashion statement even when she’s basically incognito. The singer and [fashion/beauty mogul](http://time.com/4927962/rihanna-fenty-beauty-makeup-line/), long known for her [sartorial dominance on red carpets](http://time.com/4762629/rihanna-queen-met-gala-2017/) and beyond, had no shortage of epic fashion moments at this year’s Coachella, but may have reached her style apex when she took to day 3 of the festival in a knit Gucci balaclava that obscured nearly all of her face. An icon not known for minimalism, Ri paired her balaclava with a pair of thigh-hgh snakeskin boots, a shirt and sweater combo, and [rose gold bracelet that doubled as a flask](https://www.instagram.com/p/BhqQCQ4Hd49/?utm%5Fsource=ig%5Fembed) — because even dramatic fashion can be functional. And while some may have found the balaclava restrictive to their accessory game, Ri also upped the ante by attaching her earrings outside of the balaclava and liberally applying glittery Fenty Beauty eyeliner to her eyes. Rihanna may not have performed at Coachella, but her fashion was definitely a show in and of itself. 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