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title: Donald Trump Keeps Hiring Cable TV News Pundits
description: It shouldn&#x27;t be surprising that President Donald Trump has sought to staff his Administration with some friendly cable pundits.
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article:published_time: 2018-04-16T16:22:30.000Z
article:modified_time: 2026-02-23T19:58:53.536Z
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# Why President Trump Keeps Hiring Cable TV Pundits

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by 

[Ryan Teague Beckwith](https://time.com/author/ryan-teague-beckwith/)


## Ryan Teague Beckwith


Apr 16, 2018 4:22 PM UTC

![U.S. Nat'l Security Advisor H.R. McMaster Speaks To Press After News Report Of Trump Discussing Classified Info With Russians](https://static.time.com/v3/assets/bltea6093859af6183b/blt16bc6590b18d87a0/6988f50586f68e475b6e7936/mark-wilson-top-100-photos-2017.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

WASHINGTON, DC - MAY 15: U.S. President Donald Trump is seen on a television news show in the West Wing of the White House, on May 15, 2017 in Washington, DC. Earlier, National security advisor H.R. McMaster spoke to the media about President Trump's meeting with Russian diplomats in the Oval Office last week and reports that Trump shared classified information with them. (Photo by Mark Wilson/Getty Images)

WASHINGTON, DC - MAY 15: U.S. President Donald Trump is seen on a television news show in the West Wing of the White House, on May 15, 2017 in Washington, DC. Earlier, National security advisor H.R. McMaster spoke to the media about President Trump's meeting with Russian diplomats in the Oval Office last week and reports that Trump shared classified information with them. (Photo by Mark Wilson/Getty Images) Mark Wilson—Getty Images

by 

[Ryan Teague Beckwith](https://time.com/author/ryan-teague-beckwith/)


## Ryan Teague Beckwith


Apr 16, 2018 4:22 PM UTC

Before he ran for office, Donald Trump [spent a lot of time](https://www.washingtonpost.com/politics/everyone-tunes-in-inside-trumps-obsession-with-cable-tv/2017/04/23/3c52bd6c-25e3-11e7-a1b3-faff0034e2de%5Fstory.html) in cable TV green rooms. His presidential campaign [benefited greatly](https://www.cnbc.com/2016/09/30/breakingviews-trump-cold-shoulder-for-tv-ads-may-set-the-trend.html) from cable news coverage. As president, he reportedly [watches quite a bit](https://www.nytimes.com/2017/12/09/us/politics/donald-trump-president.html) of CNN, MSNBC and Fox News.

So it shouldn’t be surprising that Trump has sought to staff his Administration with some friendly cable pundits.

In March, Trump [hired CNBC commentator and economist Larry Kudlow](http://time.com/5197983/larry-kudlow-replace-gary-cohn-what-to-know/) to be director of the National Economic Council, [named former U.N. ambassador and cable news mainstay John Bolton](http://time.com/5212129/john-bolton-hr-mcmaster-donald-trump/) as national security advisor and [promoted former “Fox and Friends” host Heather Nauert](https://www.bustle.com/p/trumps-admin-appoints-heather-nauert-a-former-fox-friends-host-as-acting-under-secretary-8494591) as an acting under-secretary in the State Department.

They weren’t the only pundits to go from the green room to the White House.

Former Deputy National Security Adviser [K.T. McFarland regularly appeared](http://www.latimes.com/nation/politics/trailguide/la-na-trailguide-updates-donald-trump-names-mcfarland-1480101559-htmlstory.html) on Fox News as a commentator for years. Short-lived White House Communications Director [Anthony Scaramucci was a frequent presence](http://time.com/4885294/anthony-scaramucci-misunderstood/) on Fox Business Network. And [Carl Higbie](https://www.cnn.com/2018/01/18/politics/kfile-carl-higbie-on-the-radio/index.html), a former spokesman for the agency that runs AmeriCorps, was a guest on cable news shows.

Not all of the hires have worked out.

Trump has been rumored to have considered Fox News host [Jeanine Pirro](https://www.nytimes.com/2017/12/22/business/media/jeanine-pirro-of-fox-news-helps-an-old-friend-president-trump.html) for deputy attorney general and Fox contributor [Pete Hegseth](https://www.washingtonpost.com/politics/trump-eyes-fox-and-friends-personality-pete-hegseth-to-take-over-veterans-affairs/2018/03/15/f8d03ef6-284e-11e8-b79d-f3d931db7f68%5Fstory.html) for secretary of Veterans Affairs, though neither got the job. And Fox contributor [Monica Crowley](http://money.cnn.com/2017/01/16/media/kfile-crowley-out/index.html) withdrew from consideration for deputy national security advisor over a plagiarism scandal.

He’s is not the first president to look for a reassuring face from cable news to fill his Administration. President Obama [once considered hiring CNN’s Sanjay Gupta](https://www.telegraph.co.uk/news/worldnews/barackobama/4946031/Sanjay-Gupta-withdraws-name-as-Barack-Obamas-surgeon-general.html) for surgeon general.


Some of these positions involve representing the Administration’s viewpoints on TV, so it makes sense that Trump would turn to them. As a president who is particularly focused on salesmanship, he’s also more likely to hire based on those skills. And some of these pundits also have real-world experience: Bolton worked in the George W. Bush Administration and Kudlow worked in the Reagan Administration.

But the sheer number of cable pundits that Trump has hired or considered hiring shows how much more seriously he takes cable news than his predecessors. For Trump, selling his presidency on cable news is a full-time job.

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