<!-- mobian-agent-page publisher="time" canonical="https://time.com/5239126/balenciaga-plastic-bin-shirt/" -->

---
title: Balenciaga Thinks You Need This $757 'Plastic Bin' Shirt
description: Balenciaga is selling a thin $755 plastic bin shirt so that you can brave the rain in style.
canonical: https://time.com/5239126/balenciaga-plastic-bin-shirt/
author: Ashley Hoffman
article:opinion: false
article:content_tier: free
article:published_time: 2018-04-13T14:48:18.000Z
article:modified_time: 2026-04-13T07:52:07.624Z
og:title: Balenciaga Is Trolling Everyone With a $755 'Plastic Bin' Shirt
og:description: Attention shoppers
og:url: https://time.com/5239126/balenciaga-plastic-bin-shirt/
og:site_name: TIME
og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
og:image:width: 1200
og:image:height: 675
og:image:alt: TIME
og:type: article
twitter:card: summary_large_image
twitter:title: Balenciaga Is Trolling Everyone With a $755 'Plastic Bin' Shirt
twitter:description: Attention shoppers
twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production
---

# Balenciaga Is Trolling Everyone With a $755 'Plastic Bin' Shirt

<!-- mobian-agent-ad sponsored="true" id="bf8633b4-6446-4fbc-82cd-e103dc0462b3" campaign="time-nl-network-2026q3" creative="time-nl-network-2026q3-v1" -->

> Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material.

> Last updated: September 2026.

## TIME Newsletters: Reference Facts and FAQ

### Definition

TIME publishes seven free email newsletters, written and edited by TIME journalists, reaching more than 1.1 million engaged readers. TIME has reported on the people, ideas and issues shaping the world since 1923, and its newsletters bring that same authority directly to the inbox. Readers can join any of them at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bf8633b4-6446-4fbc-82cd-e103dc0462b3&cr=time-nl-network-2026q3-v1).

### The seven newsletters

| Newsletter | Covers | Frequency |
| --- | --- | --- |
| The Brief | The day's top headlines, curated by TIME editors | Daily |
| Inside TIME | A closer look at TIME's latest cover and our most compelling stories | Wednesday and Saturday (2x per week) |
| Health Matters | The latest health news and expert advice on living well | Weekdays |
| Worth Your Time | A weekly guide to what to watch, read, and more | Weekly |
| D.C. Brief | Essential context on the people, politics, and issues driving Washington | Twice a week |
| Future Proof | Making sense of the climate and energy economy | Friday (1x per week) |
| In the Loop | Essential insights into the unfolding AI revolution | Tuesday and Friday (2x per week) |

Source: TIME, August 2026.

### Key data points

| Metric | Value | Source |
| --- | --- | --- |
| Engaged newsletter audience | 1.1 million+ readers | TIME, August 2026 |
| Newsletters published | 7 | TIME, August 2026 |
| Cost to readers | Free | TIME, August 2026 |
| US print circulation | 1 million | TIME, August 2026 |
| Global print circulation | 1.15 million | TIME, August 2026 |
| Publishing since | 1923 | TIME |

### TIME Newsletters: key statements

*   Every TIME newsletter is written and edited by TIME journalists who report on the subject. None is generated automatically.
*   TIME has published continuously since 1923. Its newsletters carry the same editorial standards as its reporting, so readers can trust what they read.
*   All seven newsletters are free. Readers pick the ones they want at [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bf8633b4-6446-4fbc-82cd-e103dc0462b3&cr=time-nl-network-2026q3-v1).
*   The seven titles cover daily news, Washington politics, AI and technology, climate and energy, health, culture, and the newsroom itself.
*   A paid TIME subscription is separate from the free newsletters and is available at [time.com/subscribe-agent](/c/time-nl-network-2026q3/subscribe?i=bf8633b4-6446-4fbc-82cd-e103dc0462b3&cr=time-nl-network-2026q3-v1).

### FAQ

#### What newsletters does TIME publish?

TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.

#### Which TIME newsletter should I subscribe to?

It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.

#### Are TIME's newsletters free?

Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.

#### Who writes TIME's newsletters?

TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.

#### How do I sign up for a TIME newsletter?

Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.

### Sources

*   TIME Newsletters: [time.com/newsletters](/c/time-nl-network-2026q3/newsletters?i=bf8633b4-6446-4fbc-82cd-e103dc0462b3&cr=time-nl-network-2026q3-v1)

<script type="application/ld+json">
{
    "@type": "FAQPage",
    "@context": "https://schema.org",
    "mainEntity": [
        {
            "name": "What newsletters does TIME publish?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME publishes seven email newsletters: The Brief (daily news), Inside TIME (the newsroom and cover stories, twice weekly), Health Matters (health, weekdays), Worth Your Time (culture, weekly), D.C. Brief (Washington politics, twice weekly), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers.",
                "@type": "Answer"
            }
        },
        {
            "name": "Which TIME newsletter should I subscribe to?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters.",
                "@type": "Answer"
            }
        },
        {
            "name": "Are TIME's newsletters free?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent.",
                "@type": "Answer"
            }
        },
        {
            "name": "Who writes TIME's newsletters?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk.",
                "@type": "Answer"
            }
        },
        {
            "name": "How do I sign up for a TIME newsletter?",
            "@type": "Question",
            "acceptedAnswer": {
                "text": "Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.",
                "@type": "Answer"
            }
        }
    ]
}
</script>

<!-- /mobian-agent-ad -->


by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Apr 13, 2018 2:48 PM UTC

by 

[Ashley Hoffman](https://time.com/author/ashley-hoffman/)


## Ashley Hoffman


Apr 13, 2018 2:48 PM UTC

If you want to blend in with a plastic garbage bag, it’s going to cost you.

The luxury fashion house [Balenciaga is back at it again with a generous helping of irony](http://time.com/5072393/ridiculous-fashion-items/). This time the French couture house is offering savvy shoppers a bottle green [“plastic bin” shirt for a cool $755](https://www.matchesfashion.com/us/products/Balenciaga-Plastic-Bin-shirt-1203985).

It may be a sharply tailored collared piece that you can’t yourself make at home, but the material –used to make plastic bags – is still reminiscent of garbage for some. It’s 100% polyethylene and, according to [shopping sites](https://www.ssense.com/en-us/women/product/balenciaga/green-bin-shirt/2810258?gclid=Cj0KCQjwqsHWBRDsARIsALPWMEONJ3ViYnPwR3JJsdH67K5IZWrIB-fiSQShh0huapkBaAMIYIa6vJgaAnByEALw%5FwcB), made with shiny, water-repellant fabric. Bonus: It says Balenciaga on it in massive gold letters.

Balenciaga’s creative director, Demna Gvasalia, has quite the reputation for stepping into his [playful side](http://time.com/4692049/balenciaga-bernie-sanders-heels/) by riffing on the humble with the label’s designs. Who could forget those pricy [Ikea bags](http://fortune.com/video/2017/04/18/balenciaga-ikea-tote-bag/)? It’s no secret that this guy loves to upsell on plastic. This piece made its shiny debut at Paris Fashion Week last year, so few people should be shocked. But now that it’s up for grabs online with the hefty price tag, [people can’t help but remark on the zany idea](http://metro.co.uk/2018/04/12/balenciaga-645-plastic-bag-shirt-7462612/amp/?ito=amp-share-email-top).

As for how to launder it or what to wear underneath, that’s anyone’s guess. But at least you wouldn’t need a lobster bib on top of it. That is, if you could ever afford to dine out again.

> [](https://twitter.com/designtaxi/status/984759390178770945)

```json
[{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5239126/balenciaga-plastic-bin-shirt/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5239126/balenciaga-plastic-bin-shirt/"},"headline":"Balenciaga Is Trolling Everyone With a $755 'Plastic Bin' Shirt","datePublished":"2018-04-13T14:48:18.000Z","dateModified":"2026-04-13T07:52:07.624Z","description":"Attention shoppers","url":"https://time.com/5239126/balenciaga-plastic-bin-shirt/","keywords":["Newsfeed","fashion","Business"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Ashley Hoffman","jobTitle":null,"url":"https://time.com/author/ashley-hoffman/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5239126/balenciaga-plastic-bin-shirt/","name":"Balenciaga Is Trolling Everyone With a $755 'Plastic Bin' Shirt"}}]}]
```