--- description: Apple CEO Tim Cook said "I wouldn't be in this situation" when asked about Facebook's data privacy crisis and Mark Zuckerberg's business model for the social media company. title: Mark Zuckerberg Responds to Tim Cook's Jab at Facebook image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9d8d898b4f9f7981/69892c94bc6cfc39993e58ae/tim-cook-criticizes-mark-zuckerg-facebook-privacy-users.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [U.S.](/section/us/) ## U.S. Update your preferences in [Account Settings](/account/preferences/) Close * [U.S.](/tag/u-s/) ## U.S. Update your preferences in [Account Settings](/account/preferences/) Close # ‘That Sounds Ridiculous to Me.’ Mark Zuckerberg Responds After Tim Cook Takes a Jab at Facebook ## Video: Facebook Is Making It Easier for Users to See Their Data [Watch (HLS stream): Facebook Is Making It Easier for Users to See Their Data](https://cdn.jwplayer.com/manifests/xOptL1ge.m3u8) (1:31)  _Published 2018-04-02. As a result from their massive data breach._ by [Alix Langone](/author/alix-langone/) ## Alix Langone Update your preferences in [Account Settings](/account/preferences/) Close Apr 2, 2018 1:17 PM CUT  Apple CEO Tim Cook speaks during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California. Apple CEO Tim Cook speaks during an Apple special event at the Apple headquarters on March 21, 2016 in Cupertino, California.Justin Sullivan - Getty Images by [Alix Langone](/author/alix-langone/) ## Alix Langone Update your preferences in [Account Settings](/account/preferences/) Close Apr 2, 2018 1:17 PM CUT As Facebook continues to manage the [fallout from its massive data privacy crisis](http://time.com/5205314/facebook-cambridge-analytica-breach/ "undefined"), company CEO Mark Zuckerberg responded to Apple CEO Tim Cook for criticizing him over the scandal. Zuckerberg [fired back at Cook in an interview](https://www.vox.com/2018/4/2/17185052/mark-zuckerberg-facebook-interview-fake-news-bots-cambridge "undefined") with Vox’s Ezra Klein, saying that Cook’s take on the scandal — in which the personal data of 50 million Americans was improperly harvested by political data-analytics firm Cambridge Analytica, via Facebook — was “extremely glib. And not at all aligned with the truth.” Cook’s criticism of Zuckerberg came during a live interview with Recode’s Kara Swisher and MSNBC’s Chris Hayes as a part of the upcoming MSNBC special, “Revolution: Apple Changing the World.” When he was asked by Swisher what he would do if he were in Mark Zuckerberg’s position, he didn’t mince any words about the role played by Zuckerberg, with whom he is known to have [somewhat of a terse relationship](http://www.zdnet.com/article/epic-honors-tim-cook-for-corporate-leadership-as-apple-guards-customer-privacy-and-security/ "undefined"). “I wouldn’t be in this situation,” Cook replied. In the interview, Cook criticized Facebook’s handling of [users’ personal data](http://time.com/money/5217379/how-to-protect-personal-information/ "undefined"), contrasting it with Apple’s approach. “We care about the user experience and we’re not going to traffic in your personal life,” Cook said. “I think it’s an invasion of privacy. I think it’s… privacy to us is a human right. It’s a civil liberty, and is something that is unique to America, this is like freedom of speech and freedom of the press and privacy is right up there for us.” In his interview with Vox, Zuckerberg deflected Cook’s critique, pointing out that unlike iPhones, which can be expensive, Facebook offers a free service that everyone, regardless of class or income, is able to use. “The reality here is that if you want to build a service that helps connect everyone in the world, then there are a lot of people who can’t afford to pay,” Zuckerberg said. “And therefore, as with a lot of media, having an advertising-supported model is the only rational model that can support building this service to reach people…But if you want to build a service which is not just serving rich people, then you need to have something that people can afford.” The embattled Facebook CEO also referenced another billionaire tech CEO in his defense of the social media company’s practices: “I thought Jeff Bezos had an excellent saying on this in one of his Kindle launches a number of years back. He said, ‘There are companies that work hard to charge you more, and there are companies that work hard to charge you less.’ And at Facebook, we are squarely in the camp of the companies that work hard to charge you less and provide a free service that everyone can use,” Zuckerberg said “I think it’s important that we don’t all get Stockholm Syndrome and let the companies that work hard to charge you more convince you that they actually care more about you,” he added. “Because that sounds ridiculous to me.” The war of words between Cook and Zuckerberg is noteworthy not just in that it marks a clear differentiation between their two companies, but also because [Cook is directly calling for regulation](https://www.wsj.com/articles/apple-ceo-tim-cook-calls-for-privacy-regulation-1522257430 "undefined"), a word that often makes Wall Street and Silicon Valley shudder. “I think the best regulation is no regulation, is self-regulation,” he said. “However, I think we’re beyond that here.” Apple has made headlines for its stance on privacy before, particularly during the 2016 San Bernardino shooting in which the company[ refused to honor the FBI’s request to unlock the shooter’s phone](https://www.npr.org/sections/thetwo-way/2016/02/25/468158520/why-apple-says-it-wont-help-unlock-that-iphone-in-5-key-quotes "undefined") by creating a back door into the iPhone. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5224416/that-sounds-ridiculous-to-me-mark-zuckerberg-responds-after-tim-cook-takes-a-jab-at-facebook/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5224416/that-sounds-ridiculous-to-me-mark-zuckerberg-responds-after-tim-cook-takes-a-jab-at-facebook/"},"headline":"‘That Sounds Ridiculous to Me.’ Mark Zuckerberg Responds After Tim Cook Takes a Jab at Facebook","datePublished":"2018-04-02T13:17:40.000Z","dateModified":"2026-04-13T08:51:42.154Z","description":"Apple has taken a much different approach to user privacy than Facebook and Google","url":"https://time.com/5224416/that-sounds-ridiculous-to-me-mark-zuckerberg-responds-after-tim-cook-takes-a-jab-at-facebook/","keywords":["U.S.","Tech","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9d8d898b4f9f7981/69892c94bc6cfc39993e58ae/tim-cook-criticizes-mark-zuckerg-facebook-privacy-users.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Alix Langone","jobTitle":null,"url":"https://time.com/author/alix-langone/"}],"articleSection":"U.S.","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9d8d898b4f9f7981/69892c94bc6cfc39993e58ae/tim-cook-criticizes-mark-zuckerg-facebook-privacy-users.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"tim-cook-criticizes-mark-zuckerg-facebook-privacy-users.jpg","caption":"Apple Introduces New Products","creditText":"Justin Sullivan - Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/section/us/","name":"U.S."}},{"@type":"ListItem","position":2,"item":{"@id":"/tag/u-s/","name":"U.S."}},{"@type":"ListItem","position":3,"item":{"@id":"https://time.com/5224416/that-sounds-ridiculous-to-me-mark-zuckerberg-responds-after-tim-cook-takes-a-jab-at-facebook/","name":"‘That Sounds Ridiculous to Me.’ Mark Zuckerberg Responds After Tim Cook Takes a Jab at Facebook"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"Facebook Is Making It Easier for Users to See Their Data","description":"As a result from their massive data breach.","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/xOptL1ge/poster.jpg?width=720","uploadDate":"2018-04-02T13:51:01.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/xOptL1ge.m3u8","embedUrl":"https://time.com/5224416/that-sounds-ridiculous-to-me-mark-zuckerberg-responds-after-tim-cook-takes-a-jab-at-facebook/","duration":"PT1M31S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5224416/that-sounds-ridiculous-to-me-mark-zuckerberg-responds-after-tim-cook-takes-a-jab-at-facebook/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```