--- title: Netflix Acquires Seth Rogen in April Fools' Day 2018 Prank description: In one of the best April Fool's Day 2018 pranks, Netflix says it has bought Seth Rogen's autonomy in a fake press release and video reveal. canonical: https://time.com/5223968/seth-rogen-netflix-april-fools-day-2018-prank/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2018-04-01T17:31:16.000Z article:modified_time: 2026-04-13T07:51:46.232Z og:title: Netflix Says It Acquired Seth Rogen in April Fools' Day Prank og:description: A press release described the actor as a "world-renowned Canadian person" og:url: https://time.com/5223968/seth-rogen-netflix-april-fools-day-2018-prank/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte633a5037a68f060/69892c8ddb2987716525f451/april-fools-day-prank-netflix-seth-rogen.png?branch=production&width=1022&quality=75&auto=webp&crop=16:9 og:image:width: 1022 og:image:height: 575 og:image:alt: april-fools-day-prank-netflix-seth-rogen og:type: article twitter:card: summary_large_image twitter:title: Netflix Says It Acquired Seth Rogen in April Fools' Day Prank twitter:description: A press release described the actor as a "world-renowned Canadian person" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blte633a5037a68f060/69892c8ddb2987716525f451/april-fools-day-prank-netflix-seth-rogen.png?branch=production&width=1022&quality=75&auto=webp&crop=16:9 ---  # Netflix Says It Acquired Seth Rogen in April Fools' Day Prank > Sponsored content. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Apr 1, 2018 5:31 PM UTC  Netflix  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Apr 1, 2018 5:31 PM UTC Binge-watchers who logged onto Netflix this morning saw a new banner announcing that the streaming service has acquired Seth Rogen — an April Fools’ Day prank. The American entertainment company also put out a [f](https://media.netflix.com/en/press-releases/netflix-announces-acquisition-of-seth-rogen)[ake press release](https://media.netflix.com/en/press-releases/netflix-announces-acquisition-of-seth-rogen) and a [fake video](https://twitter.com/netflix/status/980459836960894976) reveal on Twitter in which the _Superbad_ and _Knocked Up_ star reviewed the terms and conditions of this so-called agreement. “I should have read this before I signed it,” the comedian jokes in the video. For those who were not sure whether the title of the press release was fake or not, the first line describes the actor as a “world-renowned Canadian person” and a “prolific marijuana-doer.” A so-called “Senior Netflix Development Executive” named Jareth Chumley is quoted as saying: “In the end we settled on a price a little higher than a standard Chili’s To-Go entree, but I’ll be damned, not by that much.” > [](https://twitter.com/netflix/status/980459836960894976) The joke is for a serious cause, however. It is a promotion for [_Seth Rogen’s Hilarity for Charity_](https://hilarityforcharity.org/about/), a taping of a star-studded fundraiser in Los Angeles to raise awareness about Alzheimer’s disease among millennials that users will be available to stream on the site on April 6. Past April Fools’ Day pranks pulled by Netflix have included an announcement of a Netflix original movie about [John Stamos](http://time.com/4277152/best-april-fools-day-pranks-jokes-2016/), live-streams of [bacon sizzling and a chicken being roasted](http://time.com/45154/netflix-april-fools-chicken-bacon-movies/), and a PSA warning about the [dangers of binge-watching](http://time.com/3767210/netflix-april-fools-binge-watching-psa/) that begs users to take a shower. See other funny pranks pulled by individuals and companies on TIME’s list of [the best April Fool’s Day pranks of 2018](http://time.com/5219405/best-april-fools-day-pranks-2018/). ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5223968/seth-rogen-netflix-april-fools-day-2018-prank/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5223968/seth-rogen-netflix-april-fools-day-2018-prank/"},"headline":"Netflix Says It Acquired Seth Rogen in April Fools' Day Prank","datePublished":"2018-04-01T17:31:16.000Z","dateModified":"2026-04-13T07:51:46.232Z","description":"The joke is for a serious cause","url":"https://time.com/5223968/seth-rogen-netflix-april-fools-day-2018-prank/","keywords":["Newsfeed","celebrities","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blte633a5037a68f060/69892c8ddb2987716525f451/april-fools-day-prank-netflix-seth-rogen.png?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Olivia B. 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