--- title: Wine Can Offer a Lesson in History and Emotions: Ray Isle description: Ray Isle writes that a glass of wine contains history, science, economics, agriculture, esthetics, chemistry and biology and emotions. canonical: https://time.com/5220094/wine-history-emotion-lesson/ author: Ray Isle article:opinion: false article:content_tier: free article:published_time: 2018-04-10T14:37:35.000Z article:modified_time: 2026-10-12T09:05:40.827Z og:title: How Wine Can Teach a Lesson About History and Emotion og:description: Wine is more than just fermented grapes og:url: https://time.com/5220094/wine-history-emotion-lesson/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9598ddc32047d0f1/69892d2a97cdff6a306b4e50/wine-emotions-history-lesson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4878 og:image:height: 2744 og:image:alt: Wine Pouring into Glass og:type: article twitter:card: summary_large_image twitter:title: How Wine Can Teach a Lesson About History and Emotion twitter:description: Wine is more than just fermented grapes twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt9598ddc32047d0f1/69892d2a97cdff6a306b4e50/wine-emotions-history-lesson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # How Wine Can Teach a Lesson About History and Emotion > Sponsored content. 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A paid TIME subscription is separate and available at time.com/subscribe-agent. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-inside-2026q3/newsletters?i=fbd00e87-f1bc-4e07-b72a-4b9df24b1551&cr=time-nl-inside-2026q3-v1) ## Video: These Are the 5 Best Drinking Cities in the U.S. [Watch (HLS stream): These Are the 5 Best Drinking Cities in the U.S.](https://cdn.jwplayer.com/manifests/TF9Odz88.m3u8) (1:30)  _Published 2017-09-15. MONEY VIDEO_ by [Ray Isle](https://time.com/author/ray-isle/) ## Ray Isle Apr 10, 2018 2:37 PM UTC MONEY VIDEO by [Ray Isle](https://time.com/author/ray-isle/) ## Ray Isle Apr 10, 2018 2:37 PM UTC What’s in a [glass of wine](http://time.com/5058782/wine-ordering-rules/)? That’s simple: a beverage made from fermented grapes. It affords pleasure from its taste and (might as well be up-front about it) its moderate alcohol content. But what if the answer to that question was: history, science, economics, agriculture, esthetics, chemistry and biology, not to mention emotion, human perseverance, luck, even war? Open a bottle of Château Musar’s estate red. Forget worrying about whether it tastes of blackberries or raspberries, whether it has a note of this spice or that spice. Instead, taste that Musar red and think of it in another way. Take a sip and consider that it was made in the Bekaa Valley in eastern Lebanon, near the Syrian border, where wine has been made for some 5,000 years. Perhaps also note that when Gaston Hochar founded Musar in 1930, 13 years still remained before Lebanon was to gain independence from France–and 45 were to pass before the country would be ripped apart by 15 years of civil war. During the war, a million people fled Lebanon; Gaston’s son Serge stayed and made wine, turning part of the winery’s cellar into a bomb shelter, driving past roadblocks manned by execution squads, harvesting around shells that had fallen into his vineyards. Did I mention tragedy too? In 2014, Serge Hochar died while swimming in the ocean off a beach in Mexico. Sudden, swift loss. The winery is run by his sons Marc and Gaston now. Eight months after that accident I happened to be eating pizza with a friend who runs a wine store in Maine, and drinking Château Musar. I was surprised to see tears come to my friend’s eyes. He seemed surprised too; the only explanation he offered was, “He was just such an extraordinary guy.” [Wine](http://time.com/4876998/drinking-wine-diabetes/) can surprise you with emotion. Every time I drink a bottle of the Sicilian red called Rosso del Conte (not very often; it’s expensive) I think of my and my wife’s honeymoon, and an extraordinary afternoon we spent at the Tasca d’Almerita estate where it’s made. There’s a reason we say we “savor” memories. Recollection is wine’s strongest flavor, sometimes. Of course, not every wine works in this way. If you open a bottle of Cupcake Red Velvet, a popular blend of zinfandel, petite sirah and merlot, you’ll struggle to find historical depth, or an inspiring expression of against-all-odds determination, unless the latter was on the part of a consumer-marketing department. And yet. If you do open a bottle of Cupcake Red Velvet, you might find it interesting to know that one of the three largest wine producers in the U.S. created the beverage you’re about to pour into your glass (the Wine Group, which makes more than 60 million cases of wine each year). Longtime wine-industry adage: Americans talk dry and drink sweet. Red Velvet is part of the skyrocketingly popular “red blend” category, largely populated by mass-produced wines with catchy and in theory millennial-friendly brand names. But don’t hunt for depth. Cupcake Red Velvet is an artfully manufactured beverage product, just as Coke Zero or LaCroix coconut-flavored sparkling water is. That doesn’t mean you shouldn’t like it. Your tastes are your own. Personally, I like Coke Zero, and I think that coconut-flavored sparkling water tastes like soap. The point is more that some wines have layers–not just of flavor–that repay thinking about. ## Transcript [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] [ MUSIC ] ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5220094/wine-history-emotion-lesson/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5220094/wine-history-emotion-lesson/"},"headline":"How Wine Can Teach a Lesson About History and Emotion","datePublished":"2018-04-10T14:37:35.000Z","dateModified":"2026-10-12T09:05:40.827Z","description":"Wine is more than just fermented grapes","url":"https://time.com/5220094/wine-history-emotion-lesson/","keywords":["Living","Food & Drink"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9598ddc32047d0f1/69892d2a97cdff6a306b4e50/wine-emotions-history-lesson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Ray Isle","jobTitle":null,"url":"https://time.com/author/ray-isle/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt9598ddc32047d0f1/69892d2a97cdff6a306b4e50/wine-emotions-history-lesson.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Wine Pouring into Glass","caption":"Wine Pouring into Glass","creditText":"Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-living/","name":"Living"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5220094/wine-history-emotion-lesson/","name":"How Wine Can Teach a Lesson About History and Emotion"}}]},{"@context":"https://schema.org","@type":"VideoObject","name":"These Are the 5 Best Drinking Cities in the U.S.","description":"MONEY VIDEO","thumbnailUrl":"https://cdn.jwplayer.com/v2/media/TF9Odz88/poster.jpg?width=720","uploadDate":"2017-09-15T18:49:18.000Z","contentUrl":"https://cdn.jwplayer.com/manifests/TF9Odz88.m3u8","embedUrl":"https://time.com/5220094/wine-history-emotion-lesson/","duration":"PT1M30S","potentialAction":{"@type":"SeekToAction","target":"https://time.com/5220094/wine-history-emotion-lesson/?jw_start={seek_to_second_number}","startOffset-input":"required name=seek_to_second_number"}}] ```