--- title: April Fools' Day 2018: The Best and Funniest Pranks description: TIME is keeping track of the best 2018 April Fools' Day pranks and jokes from around the web, including ones by Google, Lexus and more. canonical: https://time.com/5219405/best-april-fools-day-pranks-2018/ author: Olivia B. Waxman article:opinion: false article:content_tier: free article:published_time: 2018-03-31T10:00:33.000Z article:modified_time: 2023-12-12T20:54:56.000Z og:title: Here Are the Best April Fools' Day Pranks of 2018 og:description: Did you fall for any of them? og:url: https://time.com/5219405/best-april-fools-day-pranks-2018/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Here Are the Best April Fools' Day Pranks of 2018 twitter:description: Did you fall for any of them? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Here Are the Best April Fools' Day Pranks of 2018 > Sponsored content. Supplied in partnership with TIME. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ## Video: Logitech Innovates Business Speak Detection for Video Conferencing (APRIL FOOLS' DAY) [Watch (HLS stream): Logitech Innovates Business Speak Detection for Video Conferencing (APRIL FOOLS' DAY)](https://cdn.jwplayer.com/manifests/uHCJRL8Y.m3u8) (1:23)  _Published 2018-04-01. Logitech Innovates Business Speak Detection for Video Conferencing (APRIL FOOLS' DAY)_  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Updated: Dec 12, 2023 8:54 PM UTCPublished: Mar 31, 2018 10:00 AM UTC  by [Olivia B. Waxman](https://time.com/author/olivia-b-waxman/)  ## Olivia B. Waxman Staff Writer Updated: Dec 12, 2023 8:54 PM UTCPublished: Mar 31, 2018 10:00 AM UTC _Sunday, April 1 is officially April Fools’ Day 2018\. This year the “holiday” for tricksters falls on a particularly sacred day, as Christians worldwide are_ [_celebrating Easter_](http://time.com/4738876/easter-word-origin-history/)_. One would think that would put a damper on April Fools’ Day pranks, but far from it. Brands have been secretly rolling out gags over the past week. Check out the list below to see if you or anyone who know has already fallen for any. Keep this article open in a new tab, because we’re updating it in real time for April Fools’ Day 2018 to make sure you don’t fall for any tricks that individuals and companies are pulling. The April Fools’ Day pranks highlighted in the unranked list below are, in TIME’s opinion, the most believable ones out there — news, products, and services that sound like they totally exist today or that sound like they will probably exist in the near future._ Streaming media player Roku’s [**re**](https://www.youtube.com/watch?v=kzedzI7Zyd4)[**mote control in sock form.**](https://www.youtube.com/watch?v=kzedzI7Zyd4) The photos of Korean boy band **BTS showing off** [**new beards**](https://twitter.com/allkpop/status/980127271364300802). The video showing New Orleans Pelicans forward Anthony Davis [**shaving his signature unibrow**](https://twitter.com/AntDavis23/status/980492936059043840)**.** Dairyland’s [**sparkling milk**](https://www.facebook.com/Dairyland.ca/photos/a.764757943589165.1073741827.670951932969767/1781713695226913/?type=3&theater). New Snapchat [**filter mocks Facebook’s Russian bot problem**](http://fortune.com/2018/04/01/snapchat-april-fools-facebook-russian-bots/)**.** T-Mobile’s [**“smartshoephone.”**](https://www.youtube.com/watch?v=XQQuOICUylQ) Netflix’s [announcement](http://time.com/5223968/seth-rogen-netflix-april-fools-day-2018-prank/) that it has **acquired Seth Rogen**. Lin-Manuel Miranda’s [**Broadway musical**](http://www.theatermania.com/new-york-city-theater/news/exclusive-the-room-lin-manuel-miranda%5F84624.html?utm%5Fsource=twitter&utm%5Fmedium=social&utm%5Fcampaign=01apr2018) **based on Tommy Wiseau’s** **_The Room._** Logitech Business Speak Detection software — abbreviated to “**BS Detection**” — for video conferencing systems. The photo of an **upside down rainbow** in Sydney, doctored for a stunt with Skittles: The American Museum of Natural History’s **latest acquisition**: > [](https://twitter.com/AMNH/status/980444904118775809) **Fly fishing on the Gowanus Canal** (a [superfund site](https://cumulis.epa.gov/supercpad/SiteProfiles/index.cfm?fuseaction=second.Cleanup&id=0206222#bkground) in Brooklyn, N.Y.), led by Orvis and Gowanus Dredgers Club. Burger King’s **dessert Whopper**. > [](https://twitter.com/BurgerKing/status/979790335240036354) A **toothpaste version of the** [**Halal Guys**](http://protect-us.mimecast.com/redirect/eNpVUMlKxUAQ%5FJVhztkmi1lOPkT0ogffE0ECYd6kSUZnCTMTV%5Fx3O%5FhEvDXVVd1V9UmdWALtqFXyRfLhlb9pbs6D1KD5xD-kgURYTSOqrKAdi6hDdh5R8HKkXZk3bVvVdRXRoMOtHQFPZVmFfLngmGdt0lQJy5uE1TWiy6aqioiuTuF-DmHp-rRPwwwzV1xN67vfHvYpmD5FAWzmLh-H-z0eiYtsuLjf7xhju4oNecaarMjzoRxWH8DpMsbfcVVkdducldn2j6Nr-qdBSCDXanDix-2%5FnTejQ4wrJb3FGmZpno-g1G8JDiZpDTIWZwOIEK8-0diV4D6cKH49Pm2W9ZG7ycLYkcMM5HoLR64wHQmW3IEC7oE8zDIA2fNVADlYG-YF7wCxhuwWJxXZLGGvN3Y1WBs9haRf34doh38)**‘s white sauce**. Soft pretzel franchise **Auntie Anne’s line of** [**essential oils**](https://houseofa.co/)in buttery and cinnamon twist flavors which increase “saltiness.” An **Adobe Illustrator** [**feature**](https://theblog.adobe.com/april-1-release-illustrator-cc-nourishing-feed-creativity/) **that suggests places to order food** when designers start sketching food. Sam Club’s cryptocurrency **“bulkcoin.”** Manchester City **ties a player’s sneakers to the ceiling**: > [](https://twitter.com/ManCity/status/980429621501071360) A feature on Britbox, the BBC Worldwide and ITV streaming service, that **replaces the British accents with American accents.** Dress rental company Rent the Runway’s announcement that it now offers[**dog clothes**](https://www.renttherunway.com/dog-clothes)**.** Dating site eHarmony’s **FUREVER LOVE** service to help pets find companions that are good playmates and actual mates.  eHarmony Two salons offering **matching haircuts for pet owners and their pets**, the same matching haircuts started by [Petco](http://beautifulbondsalon.com) and a separate partnership between [Wag](https://www.instagram.com/wag/) and [Glamsquad.](https://www.instagram.com/glamsquad/%29) The latest innovation in wearable tech is _not_ Brooks’ **smart running shoe MILES** (Motivational Intelligence Light Encouragement System), a running shoe that can play music, update your average time per mile. **Cars customized based on customers’ genes** through a new partnership between Lexus and genetics company 23andMe, so that, for example, cars with special window tinting will be made for freckled drivers. Jägermeister (famous for [Jäger bombs](https://www.urbandictionary.com/define.php?term=jager%20bomb))’s lip balm called[ **Jäger** **balm**](https://youtu.be/KfWx2-QkEdI). [**Porch Piracy Protection**](https://www.mancrates.com/store/pages/porch-piracy-protection?utm%5Fsource=outreach&utm%5Fmedium=5wpr&utm%5Fcampaign=afd2018)offered by Man Crates, an insurance policy that makes sure packages don’t get stolen off your porches. [ThinkGeek](http://www.thinkgeek.com/product/krvq/)‘s new line of products from Star Trek Klingon Language Fridge Magnets to a **Bluetooth-enabled Pet Rock**. Smithfield’s new [**Bacon Crisps**](https://protect-us.mimecast.com/s/br%5FvC3131Vf0OEl1iET2Wn?domain=smithfield.com), a sweetened corn cereal with real pieces of bacon. Duolingo’s beer line [**Brewolingo**](http://brewolingo.duolingo.com) to help ease the nerves of speaking a second language in public. The latest in farm-to-table trends: [**rabbit-foraged herbs** ](https://youtu.be/%5FCdopw2LCvQ)sold by Fresh Direct. Fitbit [announced via Facebook](https://www.facebook.com/funnyinpublic/videos/831959923678180/) that it is launching a dating app: “Burning calories meets burning passion in Fitbit’s first-ever dating app for people who love to walk—SoleMate,” reads the make-believe app’s slogan. Imgur said it was going to [launch its own streaming tv service](https://blog.imgur.com/2018/04/01/imgurtv/), created in “secret R&D Labs deep below the streets of San Francisco.” ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5219405/best-april-fools-day-pranks-2018/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5219405/best-april-fools-day-pranks-2018/"},"headline":"Here Are the Best April Fools' Day Pranks of 2018","datePublished":"2018-03-31T10:00:33.000Z","dateModified":"2023-12-12T20:54:56.000Z","description":"Did you fall for any of them?","url":"https://time.com/5219405/best-april-fools-day-pranks-2018/","keywords":["Newsfeed","viral","onetime"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Olivia B. 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