--- title: Toys R Us May Be Saved By One Man's GoFundMe description: With the shutdown of all Toys R Us stores looming, one man has taken it upon himself to try to save the toy retailer from total liquidation. canonical: https://time.com/5216833/toys-r-us-closing-gofundme/ author: Megan McCluskey article:opinion: false article:content_tier: free article:published_time: 2018-03-27T15:01:35.000Z article:modified_time: 2026-04-13T07:51:39.443Z og:title: New Childhood Hero Will Try to Save Toys 'R' Us With a GoFundMe og:description: Will you donate? og:url: https://time.com/5216833/toys-r-us-closing-gofundme/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b09c7df607af18d/69892c194ee262e06e311501/toys-r-us-sign.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 og:image:width: 594 og:image:height: 334 og:image:alt: Toys 'R' Us Sign og:type: article twitter:card: summary_large_image twitter:title: New Childhood Hero Will Try to Save Toys 'R' Us With a GoFundMe twitter:description: Will you donate? twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0b09c7df607af18d/69892c194ee262e06e311501/toys-r-us-sign.jpg?branch=production&width=594&quality=75&auto=webp&crop=16:9 ---  # Everyone's New Childhood Hero Is Trying to Save Toys 'R' Us With a GoFundMe > Sponsored content. 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Every edition is assembled by TIME editors rather than generated automatically.  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 27, 2018 3:01 PM UTC  Toys 'R' Us sign Toys 'R' Us signAmer Ghazzal / Barcroft Images / Barcroft Media via Getty Images  by [Megan McCluskey](https://time.com/author/megan-mccluskey/)  ## Megan McCluskey Staff Writer Mar 27, 2018 3:01 PM UTC With the [shutdown](http://time.com/money/5212722/toys-r-us-liquidation-sales-date/) of all [Toys ‘R’ Us](http://time.com/5201842/toys-r-us-closing-forever-reactions/) stores looming, one man has taken it upon himself to try to save the beloved toy retailer from [total liquidation](http://time.com/money/5198988/toys-r-us-going-out-liquidation/). Isaac Larian, the head of MGA Entertainment Inc.—a.k.a. the company behind Bratz dolls and Little Tikes—has officially launched a [GoFundMe page](https://www.gofundme.com/helpsavetoysrus) in an attempt to rescue Toys ‘R’ Us from bankruptcy by purchasing part or all of the company. Larian and and his investors kickstarted the campaign by donating $200 million of their own money to the cause. However, with a goal of $1 billion by May 28, 2018, there is still a long way to go. “Toys ‘R’ Us is on the verge of permanently closing its doors. It feels like the end of an era, with sad headlines spreading across news and social media, BUT there is still time to save this American icon—and you can help,” the page reads. “You can be a part of this historic movement to #SaveToysRUs by donating today! Your donation will help to ensure that generations to come can ‘always be a Toys ‘R’ Us kid’ and save employee jobs that are at stake should the company cease operation.” Will you be donating? ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5216833/toys-r-us-closing-gofundme/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5216833/toys-r-us-closing-gofundme/"},"headline":"Everyone's New Childhood Hero Is Trying to Save Toys 'R' Us With a GoFundMe","datePublished":"2018-03-27T15:01:35.000Z","dateModified":"2026-04-13T07:51:39.443Z","description":"Will you donate?","url":"https://time.com/5216833/toys-r-us-closing-gofundme/","keywords":["Newsfeed","toys r us","Business"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b09c7df607af18d/69892c194ee262e06e311501/toys-r-us-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Megan McCluskey","jobTitle":"Staff Writer","url":"https://time.com/author/megan-mccluskey/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt0b09c7df607af18d/69892c194ee262e06e311501/toys-r-us-sign.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"Toys 'R' Us Sign","caption":"Toys 'R' Us sign","creditText":"Amer Ghazzal / Barcroft Images / Barcroft Media via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5216833/toys-r-us-closing-gofundme/","name":"Everyone's New Childhood Hero Is Trying to Save Toys 'R' Us With a GoFundMe"}}]}] ```