--- title: Mark Zuckerberg Speaks About #DeleteFacebook Campaign description: Mark Zuckerberg addresses the #DeleteFacebook campaign following the reveal that Cambridge Analytica use of Facebook data. canonical: https://time.com/5210799/mark-zuckerberg-addresses-delete-facebook-campaign-after-cambridge-analytica/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-03-22T15:04:19.000Z article:modified_time: 2026-10-12T09:03:42.966Z og:title: Mark Zuckerberg Speaks About #DeleteFacebook Campaign og:description: "It's not good" og:url: https://time.com/5210799/mark-zuckerberg-addresses-delete-facebook-campaign-after-cambridge-analytica/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0517efaf367a6449/69892ba90a4a22c7359d22e7/mark-zuckerberg-addresses-delete-facebook-campaign-cambridge-analytica.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2000 og:image:height: 1125 og:image:alt: Facebook Founder Mark Zuckerberg Delivers Commencement Address At Harvard og:type: article twitter:card: summary_large_image twitter:title: Mark Zuckerberg Speaks About #DeleteFacebook Campaign twitter:description: "It's not good" twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt0517efaf367a6449/69892ba90a4a22c7359d22e7/mark-zuckerberg-addresses-delete-facebook-campaign-cambridge-analytica.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'It's Not Good.' 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Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=7312b03e-b360-4936-8bd4-52ed378205b8&cr=time-nl-brief-2026q3-v1) ## Video: We Have a Basic Responsibility to Protect Peoples' Data.' Mark Zuckerberg Addresses Data Crisis [Watch (HLS stream): We Have a Basic Responsibility to Protect Peoples' Data.' Mark Zuckerberg Addresses Data Crisis](https://cdn.jwplayer.com/manifests/KSN4pOkY.m3u8) (2:05)  _Published 2018-03-22. Facebook CEO Mark Zuckerberg apologized in an interview Thursday, saying that the exposure of users’ data to political consulting firm Cambridge Analytica “was a major breach of trust,” and that he was “really sorry that this happened.”_  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 22, 2018 3:04 PM UTC  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 22, 2018 3:04 PM UTC After [days of silence](http://time.com/5210191/mark-zuckerberg-cnn-facebook-cambridge-analytica-data/) following allegations that data firm [Cambridge Analytica pulled personal data](http://time.com/5205314/facebook-cambridge-analytica-breach/) from 50 million Facebook users for its work on Donald Trump’s 2016 presidential campaign, Mark Zuckerberg is addressing not only the controversy, but the backlash the social media giant is facing, including the #DeleteFacebook campaign. During an interview with [_The New York Times_](https://www.nytimes.com/2018/03/21/technology/mark-zuckerberg-q-and-a.html), Zuckerberg talked about the trust that Facebook users have lost in the platform and the effect of the #DeleteFacebook movement. “I don’t think we’ve seen a meaningful number of people act on that \[#DeleteFacebook\], but, you know, it’s not good,” he said. “I think it’s a clear signal that this is a major trust issue for people, and I understand that. And whether people delete their app over it or just don’t feel good about using Facebook, that’s a big issue that I think we have a responsibility to rectify.” Zuckerberg also addressed concerns over the possibility that Facebook could affect a future election in the same way it did the 2016 presidential election. “These problems aren’t necessarily rocket science,” he said. “They’re hard, but they’re things that if you invest and work on making it harder for adversaries to do what they’re trying to do, you can really reduce the amount of false news, make it harder for foreign governments to interfere.” ## Transcript This was a major breach of trust and I'm really sorry that this happened. We have a basic responsibility to protect people's data, and if we can't do that then we don't deserve to have the opportunity to serve people. Going forward, when we identify apps that are similarly doing sketchy things We're gonna make sure that we tell people then too. Right, that's definitely something that, looking back on this, I regret that we didn't do it at the time and I think we got that wrong. And we're committed to getting that right going forward. I actually I'm not sure we shouldn't be regulated. I think in general, technology is an increasing. Increasingly important trend in the world and I actually think the question is more what is the right regulation rather than yes or no should it be regulated. I mean there's a lot of hard work that we need to do to make it harder for nation states like Russia to do election interference, to make it so that trolls and other folks can't spread fake news. But we can get in front of this and we have a responsibility to do this, not only for the 2018 midterms in the US which are going to be a huge deal this year. And that's just a huge focus of us. But there's a big election in India this year. There's a big election in Brazil. There are big elections around the world and that you can bet we are really committed to doing everything that we need to to make sure that the integrity of those elections on Facebook is secure. Facebook testifies in Congress regularly on a number of topics, some high profile and some not, and our objective Is always to provide Congress, this extremely important job, to have the most information that they can. Well see a small slice of activity on Facebook but Congress gets to have access to the information across Facebook and all other companies and the intelligence community and everything. So what we try to do. Is send the person at Facebook who will have the most knowledge about what Congress is trying to earn. 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