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---
title: Dairy Truck Crash Shows Why You Can&#x27;t Cry Over Spilled Milk
description: After a dairy truck lost its cargo on a Gloucester road, the Internet teemed with plenty of jokes and puns about spilled milk.
canonical: https://time.com/5203480/dairy-truck-accident-no-use-crying-over-spilled-milk/
author: Cady Lang
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article:published_time: 2018-03-16T19:24:17.000Z
article:modified_time: 2026-04-13T07:51:27.317Z
og:title: Dairy Truck Crash Reminds You Not to Cry Over Spilled Milk
og:description: The Internet had endless jokes and puns about the incident
og:url: https://time.com/5203480/dairy-truck-accident-no-use-crying-over-spilled-milk/
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og:image:width: 3320
og:image:height: 1868
og:image:alt: Crying over Split Milk
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twitter:title: Dairy Truck Crash Reminds You Not to Cry Over Spilled Milk
twitter:description: The Internet had endless jokes and puns about the incident
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![](https://static.time.com/v3/assets/bltea6093859af6183b/blt0344de168cec0092/69892b1c096a9477d46a1d91/spilled-milk-bottles-highway-accident.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9)


# Dairy Truck Accident Serves As a Reminder to Us All About Spilled Milk

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![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 16, 2018 7:24 PM UTC

![Crying over Split Milk](https://static.time.com/v3/assets/bltea6093859af6183b/blt0344de168cec0092/69892b1c096a9477d46a1d91/spilled-milk-bottles-highway-accident.jpg?branch=production&width=1200&quality=75&auto=webp&crop=3:2)

Crying over Split Milk

Crying over Split Milk SchulteProductions—Getty Images/iStockphoto

![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1:1)

by 

[Cady Lang](https://time.com/author/cady-lang/)


![Cady Lang](https://static.time.com/v3/assets/bltea6093859af6183b/bltd534f2cb81c3b094/69894087e76ad2e66b633ad3/c_lang.jpg?branch=production&width=96&quality=75&auto=webp)

## Cady Lang


Mar 16, 2018 7:24 PM UTC

After a dairy truck [lost its cargo](http://time.com/5202598/russia-plane-gold-cargo-takeoff/) in London on Thursday night, spilling a load of crates filled with milk bottles, the Internet found endless humor in the old adage, “there’s no use crying over [spilled milk](http://time.com/3809138/paper-ping-pong-and-spilled-milk-robin-maddocks-absurdist-california-portraits/).”

Instead of lamenting over the spilled milk on Gloucester Road, social media users instead took to the Internet to crack jokes and make [good use of puns](http://time.com/4025635/girlfriend-puns-nature-hike/), with some even going so far as to suggest that the solution to the dairy truck’s accident would be to have a cereal truck make a stop at scene.

This policeman used his traffic warning tweet about the possible delays because of the accident to invoke the fitting idiom.

> [](https://twitter.com/CopThatCooks/status/974400489684168705)

While another Twitter user cracked a joke at the original pun.

> [](https://twitter.com/ScottMcGready/status/974421986544967681)

This user thought the solution to the spilled milk would be cereal to match it.

> [](https://twitter.com/stoleyaunicorn/status/974400798305280000)


Still another another found an appropriate onomatopoeia for the occasion.

> [](https://twitter.com/PhilipJMorris/status/974421765417000962)

One thing’s for certain — while there’s no use crying over spilled milk, there’s certainly merit to laughing about it.

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