--- title: Rihanna Slams Snapchat for Ad Joking About Domestic Violence description: Rihanna took to her Instagram to call out Snapchat for a now-deleted ad that made light of Chris Brown's 2009 assault of the singer. canonical: https://time.com/5201797/rihanna-slams-snapchat-ignorant-ad-making-light-of-domestic-violence/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-03-15T18:18:37.000Z article:modified_time: 2026-04-13T07:51:25.767Z og:title: Rihanna Slams Snapchat for Ad Joking About Domestic Violence og:description: "Shame on you." og:url: https://time.com/5201797/rihanna-slams-snapchat-ignorant-ad-making-light-of-domestic-violence/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfe7a3edea8b98639/69892afe97cdffa1646b4ae3/rihanna-calls-out-snapchat-for-ad-domestic-violence.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 6016 og:image:height: 3384 og:image:alt: Sephona 'Fenty Beauty' Rihanna Photocall og:type: article twitter:card: summary_large_image twitter:title: Rihanna Slams Snapchat for Ad Joking About Domestic Violence twitter:description: "Shame on you." twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltfe7a3edea8b98639/69892afe97cdffa1646b4ae3/rihanna-calls-out-snapchat-for-ad-domestic-violence.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # 'Shame on You.' 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Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 15, 2018 6:18 PM UTC  Rihanna attends the 'FENTY BEAUTY' Sephora photocall at Callao Cinema in Madrid on Sep 23, 2017 (Photo by Gabriel Maseda/NurPhoto via Getty Images) Rihanna attends the 'FENTY BEAUTY' Sephora photocall at Callao Cinema in Madrid on Sep 23, 2017 (Photo by Gabriel Maseda/NurPhoto via Getty Images) NurPhoto—NurPhoto via Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 15, 2018 6:18 PM UTC [Rihanna](http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) took to her Instagram today to call out [Snapchat](http://time.com/5170990/kylie-jenner-snapchat-stock-value/) for a now-deleted advertisement that appeared on the platform that made light of [domestic violence](http://time.com/4353529/donna-ferrato-domestic-violence/). The ad, for a game called “Would You Rather,” asked users if they would rather “slap Rihanna” or “punch Chris Brown,” seemingly referencing the [2009 incident when the singer’s then-boyfriend Chris Brown violently physically assaulted her](http://time.com/4298397/chris-brown-rihanna-assault-trailer/). The ad was immediately slammed by social media for being tone deaf and insensitive about domestic violence, with many calling out Snapchat for allowing it run in the first place; it was removed by Snapchat on Tuesday. In a statement to the [_BBC_](http://www.bbc.com/news/newsbeat-43385187), Snapchat apologized for the advertisement: “The advert was reviewed and approved in error, as it violates our advertising guidelines.” The apology did not redeem Snapchat for Rihanna, however, who took to her Instagram story on Thursday to call out the social media platform for approving the ad. “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” she wrote on [Instagram Story](https://www.instagram.com/badgalriri/). “You spent money to animate something that would intentionally bring shame to \[domestic violence\] victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away!” Since Rihanna took Snapchat to task, the company’s [stock has dropped nearly 5%](http://time.com/5170990/kylie-jenner-snapchat-stock-value/). See Rihanna’s full statement below. > [](https://twitter.com/GNCordova/status/974299410581655552) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5201797/rihanna-slams-snapchat-ignorant-ad-making-light-of-domestic-violence/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5201797/rihanna-slams-snapchat-ignorant-ad-making-light-of-domestic-violence/"},"headline":"'Shame on You.' 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