--- title: Snap Stock Drops After Rihanna Slams Domestic Violence Ad description: Snap stock dropped by nearly 5% after Rihanna called out Snapchat for making light of domestic violence with an ad. canonical: https://time.com/5201774/snapchat-stock-drops-after-rihanna-statement/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-03-15T18:45:09.000Z article:modified_time: 2026-04-13T07:51:25.557Z og:title: Snapchat Stock Drops After Rihanna Slams Violent Ad og:description: It's dropped by nearly 5% og:url: https://time.com/5201774/snapchat-stock-drops-after-rihanna-statement/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65f0420c687b1fe5/69892afedb298711d225f1c6/rihanna-domestic-violence-snapchat-stock-dips.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4898 og:image:height: 2755 og:image:alt: FRANCE-SENEGAL-DIPLOMACY og:type: article twitter:card: summary_large_image twitter:title: Snapchat Stock Drops After Rihanna Slams Violent Ad twitter:description: It's dropped by nearly 5% twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt65f0420c687b1fe5/69892afedb298711d225f1c6/rihanna-domestic-violence-snapchat-stock-dips.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Rihanna Called Snapchat Out For a Domestic Abuse Ad. Now Their Stock Is Dropping. > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically.  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 15, 2018 6:45 PM UTC  Barbadian singer Rihanna attends the conference "GPE Financing Conference, an Investment in the Future" organised by the Global Partnership for Education in Dakar on February 2, 2018, as part of Macron's visit to Senegal. The French and Senegalese presidents are co-hosting a conference organised by the Global Partnership for Education, aimed at pressuring donors to finance the education of a quarter of a billion children worldwide who are currently out of school, while Rihanna is attending as a global ambassador for the organisation. / AFP PHOTO / Ludovic MARIN (Photo credit should read LUDOVIC MARIN/AFP/Getty Images) Barbadian singer Rihanna attends the conference "GPE Financing Conference, an Investment in the Future" organised by the Global Partnership for Education in Dakar on February 2, 2018, as part of Macron's visit to Senegal. The French and Senegalese presidents are co-hosting a conference organised by the Global Partnership for Education, aimed at pressuring donors to finance the education of a quarter of a billion children worldwide who are currently out of school, while Rihanna is attending as a global ambassador for the organisation. / AFP PHOTO / Ludovic MARIN (Photo credit should read LUDOVIC MARIN/AFP/Getty Images) LUDOVIC MARIN—AFP/Getty Images  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 15, 2018 6:45 PM UTC Snapchat stocks dropped by nearly 5% on Thursday after [Rihanna](http://time.com/5026366/rihanna-fenty-beauty-best-inventions-2017/) called out [Snapchat](http://time.com/4688214/snapchat-faces-the-public/) for running an ad that made light of domestic violence by referencing the [2009 incident](http://time.com/4298397/chris-brown-rihanna-assault-trailer/) when the singer’s then-boyfriend Chris Brown violently physically assaulted her. The ad immediately received vocal backlash on social media, with notables like [Chelsea Clinton](https://twitter.com/ChelseaClinton/status/973215666244325376?ref%5Fsrc=twsrc%5Etfw&ref%5Furl=https%3A%2F%2Fwww.thecut.com%2F2018%2F03%2Fsnapchat-removes-offensive-chris-brown-and-rihanna-ad.html) coming forward to question Snapchat’s judgment in choosing to run the ad. Snapchat deleted the ad on Tuesday and issued a statement and apology to the [_BBC_](http://www.bbc.co.uk/news/newsbeat-43385187), stating: “The advert was reviewed and approved in error, as it violates our advertising guidelines. We immediately removed the ad last weekend, once we became aware. We are sorry that this happened.” This didn’t stop Rihanna from critiquing the company’s judgment; on Thursday morning, the singer took to her Instagram story, where she offered her thoughts on the matter. “Now SNAPCHAT I know you already know you ain’t my fav app out there! But I’m just trying to figure out what the point was with this mess! I’d love to call it ignorance, but I know you ain’t that dumb!” she wrote. “You spent money to animate something that would intentionally bring shame to DV victims and made a joke of it!!! This isn’t about my personal feelings, cause I don’t have much of them…but all the women, children and men that have been victims of DV in the past and especially the ones who haven’t made it out yet….you let us down! Shame on you. Throw the whole app-oligy away.” > [](https://twitter.com/GNCordova/status/974299410581655552) Following Rihanna’s comments on the controversy, shares of Snap Inc. have [dropped nearly 5%](https://www.bloomberg.com/news/articles/2018-03-15/snap-stock-slides-amid-uproar-over-rihanna-domestic-violence-ad). This isn’t the first time this year that Snap Inc. has felt the star power of a celebrity affect their holdings; in February, Snap stocks dropped over 7% after [Kylie Jenner sent a dismissive tweet](http://time.com/5170990/kylie-jenner-snapchat-stock-value/) about Snapchat. > [](https://twitter.com/NathanNAVY/status/974307311610052608) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5201774/snapchat-stock-drops-after-rihanna-statement/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5201774/snapchat-stock-drops-after-rihanna-statement/"},"headline":"Rihanna Called Snapchat Out For a Domestic Abuse Ad. 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