--- title: Big Jacket Fashion Trend Inspires Memes: Joey, Balenciaga description: Layering oversized jackets was a major trend on this season's runways, a cozy style statement that's also inspiring hilarious memes online. canonical: https://time.com/5193050/big-jacket-fashion-trend-balenciaga-memes/ author: Cady Lang article:opinion: false article:content_tier: free article:published_time: 2018-03-09T17:00:08.000Z article:modified_time: 2026-04-13T07:51:16.779Z og:title: This Larger-Than-Life Fashion Trend Is Inspiring Viral Memes og:description: So hot right now og:url: https://time.com/5193050/big-jacket-fashion-trend-balenciaga-memes/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5823f38700ee028f/69892a4f929fad36febefe5b/big-jacket-fashion-trend-balenciaga-memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 2405 og:image:height: 1353 og:image:alt: big-jacket-fashion-trend-balenciaga-memes og:type: article twitter:card: summary_large_image twitter:title: This Larger-Than-Life Fashion Trend Is Inspiring Viral Memes twitter:description: So hot right now twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt5823f38700ee028f/69892a4f929fad36febefe5b/big-jacket-fashion-trend-balenciaga-memes.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # The Ridiculously Big Coat Trend Is Inspiring Some Hilarious Memes > Sponsored content. Supplied in partnership with TIME. TIME is the sponsor and source of this material. > Last updated: August 2026. ## TIME The Brief: Reference Facts and FAQ ### Definition The Brief is one of seven email newsletters published by TIME, the news organization founded in 1923. The day's top headlines, curated by TIME editors. The Brief brings TIME's perspective to the day's most important stories, helping readers understand not just what is happening, but why it matters. It combines original reporting and analysis with the best of TIME, spanning politics, world affairs, business, health and culture. 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It curates the day's top headlines with TIME's reporting and analysis across politics, world affairs, business, health and culture. It is free to join at time.com/newsletters. #### How do I sign up for The Brief? The Brief is available free at time.com/newsletters, where readers can select it along with any of TIME's other six newsletters. There is no subscription required to receive it. #### Is The Brief free? Yes. The Brief is a free daily email newsletter from TIME. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes The Brief? The Brief is led by editor Richard Hall and draws on reporting from TIME's newsroom. Every edition is assembled by TIME editors rather than generated automatically. ### Sources * TIME Newsletters: [time.com/newsletters](/c/time-nl-brief-2026q3/newsletters?i=7094866f-5d15-46d8-8730-4ab031fcd173&cr=time-nl-brief-2026q3-v1)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 9, 2018 5:00 PM UTC  Getty Images (3)  by [Cady Lang](https://time.com/author/cady-lang/)  ## Cady Lang Mar 9, 2018 5:00 PM UTC [Fashion’s current fixation](http://time.com/5072393/ridiculous-fashion-items/) on big jackets isn’t just taking the outerwear industry by storm — it’s also given the Internet plenty of opportunity to have some fun with memes that capitalize on the larger-than-life, cozy style seen on this season’s runways. While this fashion month had plenty of excellent big jacket moments, the peak oversized outerwear moment came during the [Balenciaga](http://time.com/4828199/balenciaga-shopping-bag/) runway show in Paris, where models took to the runway wearing layers upon layers of jacket and coats so voluminous that the effect was that the models were as wide as they were tall. Needless to say, this visual gave the Internet plenty to talk about, with comparisons being made to Joey Tribbiani wearing all of Chandler’s clothes during a particularly memorable _Friends_ episode and the Kool-Aid man. And of course, it wasn’t long until this viral fashion trend became immortalized online in meme form, with big jackets being super sized to huge on fashion fixtures like Luka Sabbat and Bella Hadid or _Friends_ getting a Balenciaga campaign treatment. While Balenciaga’s big jacket trend will no doubt be seen everywhere this fall and winter, the memes are a good reminder that [the best accessory might just be a healthy sense of humor](http://time.com/5013401/moschino-dry-cleaning-bag-dresses/). 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