--- description: The fast food chain is honoring International Women's Day by turnings its iconic golden arches upside down, making them W's. title: People Are Mad McDonald's Flipped Its Arches for Women's Day image: https://static.time.com/v3/assets/bltea6093859af6183b/blt6baf031a551914c1/69892a15db2987087825f045/mcdonalds-arch.jpg?branch=production&width=3840&quality=75&auto=webp&crop=16:9 ---  * [Newsfeed](/tag/time-section-newsfeed/) ## Newsfeed Update your preferences in [Account Settings](/account/preferences/) Close # McDonald's Is Flipping Its Arches for Women's Day and People Are Mad  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 12, 2023 9:25 PM CUTPublished: Mar 7, 2018 9:51 PM CUT  Golden arches mark the entrance to a McDonald's Corp. restaurant in Shelbyville, Kentucky, U.S., at dawn on Friday, Jan. 23, 2015\. McDonald's Corp., the world's largest restaurant chain, posted same-store sales that declined less than analysts expected as menu changes started to turn around results in the U.S. Photographer: Luke Sharrett/Bloomberg via Getty Images Golden arches mark the entrance to a McDonald's Corp. restaurant in Shelbyville, Kentucky, U.S., at dawn on Friday, Jan. 23, 2015\. McDonald's Corp., the world's largest restaurant chain, posted same-store sales that declined less than analysts expected as menu changes started to turn around results in the U.S. Photographer: Luke Sharrett/Bloomberg via Getty ImagesBloomberg—Bloomberg via Getty Images  by [Raisa Bruner](/author/raisa-bruner/)  ## Raisa Bruner Update your preferences in [Account Settings](/account/preferences/) Close Updated: Dec 12, 2023 9:25 PM CUTPublished: Mar 7, 2018 9:51 PM CUT No, you’re not living in a very literal [Upside Down](http://time.com/5000105/stranger-things-season-2-memes/ "undefined"): the iconic [golden arches](http://time.com/4643000/the-founder-michael-keaton-review/ "undefined") of some McDonald’s franchises across the country will be flipped on March 8 as a nod to [International Women’s Day](http://time.com/3734862/international-womens-day-progress-action/ "undefined"), that’s all. It’s a “celebration of women everywhere,” a McDonald’s spokesperson [told _Business Insider,_](http://pittsburgh.cbslocal.com/2018/03/07/mcdonalds-arches-upside-down/ "undefined") and it’s a first in the brand’s history “in honor of the extraordinary accomplishments of women everywhere and especially in our restaurants.” The gesture will go beyond the outdoor signs, including all of the fast food brand’s social media logos in the M-to-W changeup. And 100 restaurants are getting special “packaging, crew shirts and hats and bag stuffers” for the day, too. But the internet is skeptical of the fast food chain’s approach to recognizing women’s contributions, calling out McDonald’s for their treatment of workers and highlighting what some see as hypocrisy in paying lip service to a holiday without backing it up with corporate policy. McDonald’s flipping its arches is not the only way a brand is making a statement in honor of the holiday, of course: already, [Barbie has released](http://time.com/5188776/barbie-mattel-historical-women/ "undefined") a line of commemorative dolls representing history-making women, and [Google is making](http://time.com/5189856/international-womens-day-2018/ "undefined") its own play for telling women’s stories. > [](https://twitter.com/McDonalds/status/971740083899465728) > [](https://twitter.com/truebe/status/971450954053697536) > [](https://twitter.com/saritasgupta/status/971758526958919680) > [](https://twitter.com/AnandWrites/status/971758449737551872) > [](https://twitter.com/mrsmaryallen/status/971770474559451137) > [](https://twitter.com/TheDweck/status/971765847223095298) > [](https://twitter.com/willystaley/status/971754355333517312) > [](https://twitter.com/trotbkevin/status/971767776225394688) > [](https://twitter.com/jayasax/status/971757902204755968) > [](https://twitter.com/MilwaukeeDSA/status/971761238626701313) > [](https://twitter.com/wanderlustlaura/status/971757283003846656) ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5190183/mcdonalds-arches-w/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5190183/mcdonalds-arches-w/"},"headline":"McDonald's Is Flipping Its Arches for Women's Day and People Are Mad","datePublished":"2018-03-07T21:51:04.000Z","dateModified":"2023-12-12T21:25:16.000Z","description":"The fast food chain is honoring International Women's Day by turnings its iconic golden arches upside down, making them W's.","url":"https://time.com/5190183/mcdonalds-arches-w/","keywords":["Newsfeed","Food & Drink","viral"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6baf031a551914c1/69892a15db2987087825f045/mcdonalds-arch.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt6baf031a551914c1/69892a15db2987087825f045/mcdonalds-arch.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"McDonald's Same-Store Sales Top Estimates as Declines Abate","caption":"McDonald's Same-Store Sales Top Estimates as Declines Abate","creditText":"Bloomberg—Bloomberg via Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5190183/mcdonalds-arches-w/","name":"McDonald's Is Flipping Its Arches for Women's Day and People Are Mad"}}]}] ```