By Bloomberg
February 24, 2018

A call to boycott the National Rifle Association became the top trend on Twitter as users of the global social platform demanded that a variety of companies sever their ties with the gun enthusiast group. The online furor comes a day after the NRA’s leaders attacked the media and Democrats, claiming the fallout from last week’s Florida high school massacre was being politicized.

One user, with almost a quarter of a million followers, tagged a slew of brands in his post, including NRA partners Hertz Corp. and LifeLock Inc. “There are only 5 million NRA members but over 300 million of us! Businesses have a choice whose business they prefer,” tweeted another.

The NRA has partnerships with dozens of businesses, ranging from car rentals to hotels, and even offers a branded credit card. First National Bank of Omaha, which backs the card, said it would not renew its contract. Enterprise Holdings Inc., which operates Alamo and National car rentals as well, said it had ended its participation effective March 26. Wyndham Hotel Group LLC announced it was “no longer affiliated with the NRA.”

Still, many companies continue to have a relationship with the advocacy group, including SimpliSafe Inc. and Hotel Planner Inc. MetLife Inc. declined to immediately comment on social media boycott calls, while other companies associated with the group didn’t immediately return requests for comment. Hotel Planner, unmoved by the controversy, said it would stick by the NRA.

“Our company provides discounted rooms to several large associations, including the NRA,” said Tim Hentschel, co-founder of HotelPlanner.com. “These associations greatly benefit our customers by buying discounted rooms from groups that might otherwise be charged a penalty by hotels for not using all of the rooms in their block.”

Contact us at editors@time.com.

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