--- title: Lucky Charms Adds Unicorn Marshmallow to Cereal description: Lucky Charms just added a magical unicorn to its marshmallow collection — and fans of the sugary cereal are excited. canonical: https://time.com/5166348/lucky-charms-unicorn-marshmallow/ author: Jennifer Calfas article:opinion: false article:content_tier: free article:published_time: 2018-02-20T12:50:56.000Z article:modified_time: 2026-04-13T07:50:45.890Z og:title: Lucky Charms Adds Unicorn Marshmallow to Cereal og:description: It's the first new marshmallow in 10 years. og:url: https://time.com/5166348/lucky-charms-unicorn-marshmallow/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt79d500d86901e8ea/69888ee28e0601c31846568f/gettyimages-466714940.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 og:image:width: 4000 og:image:height: 2250 og:image:alt: General Mills Products Ahead of Earning Figures og:type: article twitter:card: summary_large_image twitter:title: Lucky Charms Adds Unicorn Marshmallow to Cereal twitter:description: It's the first new marshmallow in 10 years. twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/blt79d500d86901e8ea/69888ee28e0601c31846568f/gettyimages-466714940.jpg?branch=production&width=1200&quality=75&auto=webp&crop=16:9 ---  # Lucky Charms Just Added Another Kind of Marshmallow Because of Course What It Needs Is More Marshmallows by [Jennifer Calfas](https://time.com/author/jennifer-calfas/) ## Jennifer Calfas Feb 20, 2018 12:50 PM UTC  General Mills Inc. Lucky Charms brand cereal is arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, March 18, 2015. General Mills Inc. Lucky Charms brand cereal is arranged for a photograph in Tiskilwa, Illinois, U.S., on Wednesday, March 18, 2015.Bloomberg—Getty Images by [Jennifer Calfas](https://time.com/author/jennifer-calfas/) ## Jennifer Calfas Feb 20, 2018 12:50 PM UTC [Lucky Charms](http://time.com/4075196/lucky-charms-marshmallow-only/) added a new marshmallow to its collection for the first time in a decade. A “magical unicorn” marshmallow now joins other classic Lucky Charms marshmallows like the heart, rainbow, and horseshoe, among others, in packages of the cereal across the country. General Mills announced the permanent addition on Monday. The addition of the unicorn comes after Lucky Charms announced it would retire its hourglass marshmallow and replace it with a new one. The company [asked customers](https://twitter.com/LuckyCharms/status/963435323702284289) on social media to provide new marshmallow suggestions using emojis. The unicorn emoji appeared to be a popular response. Josh DeWitt, marketing manager of Lucky Charms, said [in a press release](https://www.prnewswire.com/news-releases/lucky-charms-unleashes-the-power-of-the-unicorn-as-the-next-new-permanent-marshmallow-in-its-magical-cereal-line-up-300600307.html) that input from children helped with the decision. “They spoke, and after hearing their love for the magical unicorn, we listened,” he said. Adult fans of the cereal appeared excited about the new addition as well. > [](https://twitter.com/kurtsevits/status/965632573874487296) > [](https://twitter.com/danielleradin/status/965632691382071296) > [](https://twitter.com/dagrumpyoldman/status/965803981820772353) The new marshmallow is just one of the transformations the cereal has taken in recent years to excite customers. Last year, General Mills [gave away](http://time.com/money/4780557/lucky-charms-boxes-marshmallow-only-cereal-sweepstakes/) 10,000 boxes of Lucky Charms with just the marshmallows — a far larger amount than the 10 boxes it released in 2015. At the end of 2017, Lucky Charms released a new flavor, which includes Frosted Flakes, another General Mills cereal, and Lucky Charms marshmallows. Boxes filled with magical unicorn marshmallows will be widely available at retailers in March, the company said. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5166348/lucky-charms-unicorn-marshmallow/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5166348/lucky-charms-unicorn-marshmallow/"},"headline":"Lucky Charms Just Added Another Kind of Marshmallow Because of Course What It Needs Is More Marshmallows","datePublished":"2018-02-20T12:50:56.000Z","dateModified":"2026-04-13T07:50:45.890Z","description":"It's the first new marshmallow in 10 years","url":"https://time.com/5166348/lucky-charms-unicorn-marshmallow/","keywords":["Newsfeed","Food","onetime"],"thumbnailUrl":"https://static.time.com/v3/assets/bltea6093859af6183b/blt79d500d86901e8ea/69888ee28e0601c31846568f/gettyimages-466714940.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","author":[{"@type":"Person","name":"Jennifer Calfas","jobTitle":null,"url":"https://time.com/author/jennifer-calfas/"}],"articleSection":"","image":[{"@type":"ImageObject","url":"https://static.time.com/v3/assets/bltea6093859af6183b/blt79d500d86901e8ea/69888ee28e0601c31846568f/gettyimages-466714940.jpg?branch=production&width=1200&quality=75&auto=webp&crop=1200:675&height=675","width":1200,"height":675,"headline":"General Mills Products Ahead of Earning Figures","caption":"General Mills Products Ahead of Earning Figures","creditText":"Bloomberg—Getty Images","representativeOfPage":true}],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5166348/lucky-charms-unicorn-marshmallow/","name":"Lucky Charms Just Added Another Kind of Marshmallow Because of Course What It Needs Is More Marshmallows"}}]}] ```