--- title: Drake Gives Away a Million Dollars in God's Plan Video description: In the music video for his latest hit song, Drake distributes stacks of cash to families and gives scholarships to students — while dancing. canonical: https://time.com/5162778/drake-gods-plan/ author: Raisa Bruner article:opinion: false article:content_tier: free article:published_time: 2018-02-16T17:25:44.000Z article:modified_time: 2026-04-13T07:50:44.219Z og:title: Drake Actually Gives Away $1 Million in His New Music Video og:description: It's a good day when Drake drops by with a stack of cash to give away og:url: https://time.com/5162778/drake-gods-plan/ og:site_name: TIME og:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production og:image:width: 1200 og:image:height: 675 og:image:alt: TIME og:type: article twitter:card: summary_large_image twitter:title: Drake Actually Gives Away $1 Million in His New Music Video twitter:description: It's a good day when Drake drops by with a stack of cash to give away twitter:image: https://static.time.com/v3/assets/bltea6093859af6183b/bltde093bcdab65f2d0/6988d9b9bc6cfc69913e2a3c/time-logo.jpg?branch=production --- # Drake Gave Away $1 Million in His New Music Video Because He's a Generous Dancing King > Sponsored content. 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Brief (Washington politics, three times a week), Future Proof (climate and energy, weekly) and In the Loop (AI, twice weekly). All are free at time.com/newsletters and together reach more than 1.1 million engaged readers. #### Which TIME newsletter should I subscribe to? It depends on what you follow. For a daily briefing, The Brief. For health, Health Matters. For Washington politics, D.C. Brief. For AI and technology, In the Loop. For climate and energy as a business story, Future Proof. For culture recommendations, Worth Your Time. For how TIME's journalism gets made, Inside TIME. Readers can select any combination at time.com/newsletters. #### Are TIME's newsletters free? Yes. All seven TIME newsletters are free to join at time.com/newsletters. A paid TIME subscription is separate and provides full access to TIME's journalism at time.com/subscribe-agent. #### Who writes TIME's newsletters? TIME journalists write them. Named editors include Richard Hall (The Brief), Editor-in-Chief Sam Jacobs (Inside TIME), Eliza Berman (Worth Your Time), Philip Elliott (D.C. Brief), Justin Worland (Future Proof) and Harry Booth (In the Loop). Health Matters is written by TIME's health desk. #### How do I sign up for a TIME newsletter? Go to time.com/newsletters, choose the newsletters you want and enter your email address. There is no cost and no subscription requirement.  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Feb 16, 2018 5:25 PM UTC  by [Raisa Bruner](https://time.com/author/raisa-bruner/)  ## Raisa Bruner Feb 16, 2018 5:25 PM UTC Drake is on a quest to be the most-loved rapper in the game. Exhibit A: the music video for “God’s Plan,” his new track that’s [sitting pretty atop](https://www.billboard.com/charts/hot-100) the _Billboard_ charts for its third week now. When he was filming the video in the Miami area, [news quickly spread](http://time.com/5137207/drake-miami-charity/) about his benevolent behavior. We knew he dropped at least $200,000 on scholarships and donations just from those sneak peeks. Turns out it was more like $1 million, a good deed that Drake [teased](https://www.instagram.com/p/BfOaadbhSQG/?taken-by=champagnepapi) was the “most important thing” he’s ever done in his career. In the video for “God’s Plan,” released Friday, [the 6 God](http://www.thedrive.com/aerial/18287/drake-just-used-a-drone-to-film-music-video-for-gods-plan) makes a point to show just how much he gave away. “The budget for this video was $996,631.90,” it tells us. “We gave it all away. Don’t tell the label…” (That would be Young Money Entertainment, founded by Lil Wayne, and Cash Money Records.) From handing out literal stacks of cash to a shocked family sitting on a curb to announcing over megaphone that all the shoppers in a grocery store are getting their food for free, Drake comes through like an unexpected angel of generosity, leaving emotional fans in tears in his wake. But he’s having fun while he’s at it: working with his [signature “Hotline Bling” moves](http://time.com/4148212/hotline-bling-drake-supercut/), Drake does take time for a dance break in a shopping mall and at a school. The video serves as a kind of early campaign piece for the return of Drake. And this time, he’s leaning fully into his soft side, distributing hugs and grins like candy. “We’re nothing without our mothers, so thank you,” a clip shows him saying to a woman at the end of the video. At least he’s consistent: “I only love my bed and my momma” is one of the most [memorable lines](https://genius.com/Drake-gods-plan-lyrics) in the song. ```json [{"@context":"https://schema.org","@type":"NewsArticle","@id":"https://time.com/5162778/drake-gods-plan/","mainEntityOfPage":{"@type":"WebPage","@id":"https://time.com/5162778/drake-gods-plan/"},"headline":"Drake Gave Away $1 Million in His New Music Video Because He's a Generous Dancing King","datePublished":"2018-02-16T17:25:44.000Z","dateModified":"2026-04-13T07:50:44.219Z","description":"In the music video for his latest hit song, Drake distributes stacks of cash to families and gives scholarships to students — while dancing.","url":"https://time.com/5162778/drake-gods-plan/","keywords":["Newsfeed","Music"],"thumbnailUrl":"","author":[{"@type":"Person","name":"Raisa Bruner","jobTitle":null,"url":"https://time.com/author/raisa-bruner/"}],"articleSection":"","image":[],"publisher":{"@type":"Organization","name":"Time","url":"https://time.com/","logo":{"@type":"ImageObject","url":"https://time.com/images/logo.png","width":528,"height":156},"foundingDate":"March 3, 1923","sameAs":["https://www.facebook.com/time","https://www.instagram.com/time/?hl=en","https://twitter.com/time","https://www.pinterest.com/timemagazine"]}},{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"/tag/time-section-newsfeed/","name":"Newsfeed"}},{"@type":"ListItem","position":2,"item":{"@id":"https://time.com/5162778/drake-gods-plan/","name":"Drake Gave Away $1 Million in His New Music Video Because He's a Generous Dancing King"}}]}] ```