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---
description: Lawmakers want Tide Pods to be individually wrapped and less colorful.
title: N.Y. Lawmakers Want to Make Tide Pods Look Less Edible
image: https://static.time.com/v3/assets/bltea6093859af6183b/blta2e280c8320fef8a/69876811cd68486824097ecd/152360029.jpg?branch=production&amp;width=1200&amp;quality=75&amp;auto=webp&amp;crop=16:9
---

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# N.Y. Lawmakers Want to Make Tide Pods Look Less Edible

<!-- video src="https://cdn.jwplayer.com/manifests/smQ5qkq8.m3u8" -->
## Video: Experts Warn Against 'Tide Pod Challenge'

[Watch (HLS stream): Experts Warn Against 'Tide Pod Challenge'](https://cdn.jwplayer.com/manifests/smQ5qkq8.m3u8) (0:59)

![Experts Warn Against 'Tide Pod Challenge'](https://cdn.jwplayer.com/v2/media/smQ5qkq8/poster.jpg?width=720)

_Published 2018-01-17. The U.S. Consumer Product Safety Commission is warning teens against trying the "Tide Pod Challenge." The social media phenomenal inspires people to taste the laundry detergent._


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[TIME Staff](/author/time-staff/)


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Feb 7, 2018 9:30 PM CUT

![Procter & Gamble CEO Bob McDonald Lunch](https://static.time.com/v3/assets/bltea6093859af6183b/blta2e280c8320fef8a/69876811cd68486824097ecd/152360029.jpg?branch=production&width=3840&quality=75&auto=webp&crop=3:2)

Bob McDonald, then the top executive of Procter & Gamble, highlights P&G's Tide Pod detergent in 2012\. He's now secretary of the Department of Veterans Affairs.

Bob McDonald, then the top executive of Procter & Gamble, highlights P&G's Tide Pod detergent in 2012\. He's now secretary of the Department of Veterans Affairs.Daniel Acker / Bloomberg via Getty Images

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## TIME Staff


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Feb 7, 2018 9:30 PM CUT

New York state lawmakers want Tide to stop making its pods [look so appealing](http://time.com/5107123/tide-pod-challenge-youtube/ "undefined").

Assemblywoman Aravella Simotas and Sen. Brad Hoylman proposed a bill Tuesday that would require Proctor & Gamble to individually wrap each pod and add warning labels to them, [reports NBC New York](https://www.nbcnewyork.com/news/local/NY-Introduce-Toxic-Laundry-Pods-Legislation-Tide-Challege-472981773.html "undefined").

The lawmakers also want the pods to be made less colorful, claiming that their bright colors “can make them appealing to young children, adults with dementia, and those looking to take part in the internet trend known as ‘[Tide Pod Challenge](http://time.com/5108478/tide-pod-challenge-poison-control/ "undefined").’

That said, don’t expect a change anytime soon. Proctor & Gamble responded to the lawmaker’s request by saying that additional packaging would cause a tremendous impact on the environment without actually preventing ingestion by children. It went on to say that studies show that colorful packaging does not increase the likelihood that children will ingest dangerous products.

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