By Aric Jenkins
February 7, 2018

Elon Musk‘s private spacefaring company SpaceX had a milestone rocket launch Tuesday, making its inaugural Falcon Heavy flight with a special payload: A red Roadster made by the other transportation company Musk runs, Tesla.

The Falcon Heavy is now the world’s most powerful operational rocket, a major achievement given SpaceX is a private firm rather than a government agency, like NASA or the ESA. The Falcon Heavy’s successful launch is an encouraging sign for SpaceX and Musk’s lofty ambitions to one day put humans on Mars.

Such a goal remains years away. But Musk still managed to use the Falcon Heavy launch to put one of his electric cars into space. Strapped in the Tesla’s seats was a mannequin wearing a spacesuit nicknamed “Starman,” a reference to the David Bowie classic.

“It’s kind of silly and fun, but silly and fun things are important,” Musk said at a news conference following SpaceX’s successful Falcon Heavy launch.

Starman is expected to orbit the sun for hundreds of millions of years. Take a look at some of the photos of him driving in space with a Tesla, courtesy SpaceX’s cameras on board the car.

 

Contact us at editors@time.com.

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